Who Owns Gomega?

The idea for Gomega formed in 2017 when the Kakepaki siblings decided to combine their different professional backgrounds into a shared business. Giannis brought mechanical expertise and deep experience in car sales. Efi brought marketing and customer service skills. Crete's tourism economy provided the market.

Heraklion Airport is the primary gateway to Crete, which receives millions of visitors annually and where rental cars are the dominant way tourists explore the island. The location decision followed directly from the business idea: the company established its base on L. Ikarou Avenue in Nea Alikarnassos, about 900 meters to one kilometer from the airport terminal.

The company's positioning combined elements not always bundled together by local competitors: free airport shuttle transfers, unlimited kilometers, 24/7 service availability, premium insurance options with no credit card required, and a fleet kept to recent model years with in-house maintenance.

The fleet grew to more than 500 vehicles, spanning compact city cars, crossovers, SUVs, seven-seater family vehicles, and nine-seater vans. Continuous fleet renewal became a stated commitment, with the mechanical workshop handling maintenance in-house.

Through the early 2020s the company built its review profile on Google and travel platforms, reaching a stated 5.0 rating on its own review marketing. The booking model stayed direct: gomega.gr takes reservations online with free cancellation, while walk-in and phone bookings serve airport arrivals.

By 2025 and 2026 the brand was marketing itself as one of the larger independent operators at Heraklion Airport, competing on fleet freshness and service inclusion rather than price alone.