
I. & E. Kakepaki O.E.
Family partnership operating the Gomega car rental brand near Heraklion Airport in Crete, founded in 2017 by the Kakepaki siblings.
Company Type
private
Founded
2017
Headquarters
Nea Alikarnassos, Heraklion, Greece
Primary Market
Europe
About I. & E. Kakepaki O.E.
Who owns Gomega car rental?
Gomega is owned by I. and E. Kakepaki O.E., a family general partnership formed by siblings Giannis and Efi Kakepaki in Heraklion, Crete.
Is the company publicly traded?
No. It is a private family partnership with no exchange listing and no published financial reports.
When was the company founded?
The partnership dates to 2017, when the siblings combined his car sales engineering background with her marketing experience.
What does the O.E. in the name mean?
O.E. stands for Omorithmos Etairia, the Greek general partnership legal form, under which the partners directly own and run the business.
Where is the company based?
At L. Ikarou Avenue 83 in Nea Alikarnassos, Heraklion, Crete, approximately one kilometer from Heraklion International Airport.
How large is the Gomega fleet?
The company operates more than 500 vehicles, spanning city cars, crossovers, SUVs, seven-seaters, and nine-seater vans.
History of I. & E. Kakepaki O.E.
The partnership formed in 2017 when the two siblings decided to combine their separate careers into a joint venture. The logic was simple: Giannis's mechanical and vehicle trade knowledge could build and maintain a rental fleet, while Efi's marketing could sell it.
Crete offered a ready market. The island draws millions of visitors each year, overwhelmingly through Heraklion and Chania airports, and rental cars are the standard way tourists move around an island with limited public transport. The partners chose a base on L. Ikarou Avenue, close enough to Heraklion Airport to serve arrivals directly.
Early operations focused on the fundamentals that separate local independents from each other: newer vehicles, transparent pricing, and airport logistics. The company added a free shuttle service between the terminal and its base, offered unlimited kilometers as standard, and accepted bookings without a credit card under its premium insurance option.
Fleet growth was steady. The company reached more than 500 vehicles, mixing compact city cars, crossovers, SUVs, seven-seaters, and nine-seater vans, with a stated policy of continuous renewal to keep the fleet current.
Reputation building ran through review platforms. The company reports a 5.0 rating across its review marketing, the product of consistent service execution in a sector where airport friction generates most negative feedback.
Through the mid-2020s the operation consolidated its position near the airport: 24/7 service availability, office hours of 08:00 to 22:00, in-house fleet maintenance, and a direct-booking website that handles reservations in multiple languages.
Brands Owned by I. & E. Kakepaki O.E.
I. & E. Kakepaki O.E. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
I. & E. Kakepaki O.E.
private · Founded 2017 · Nea Alikarnassos, Heraklion, Greece
1
brands
I. & E. Kakepaki O.E. Ownership: Pros & Cons
Advantages
- +Founder skills split cleanly across fleet and commercial functions
- +Large owned fleet with in-house maintenance controls quality
- +Airport-adjacent location with 24/7 shuttle access
- +Direct booking reduces intermediary commission costs
Considerations
- -Total dependence on Crete's seasonal tourism cycle
- -Partnership structure limits outside capital access
- -No public financial reporting for partners or lenders
- -Single-brand, single-location concentration
Frequently Asked Questions About I. & E. Kakepaki O.E.
Who owns Gomega car rental?
Gomega is owned by I. and E. Kakepaki O.E., a family general partnership formed by siblings Giannis and Efi Kakepaki in Heraklion, Crete.
Is the company publicly traded?
No. It is a private family partnership with no exchange listing and no published financial reports.
When was the company founded?
The partnership dates to 2017, when the siblings combined his car sales engineering background with her marketing experience.
What does the O.E. in the name mean?
O.E. stands for Omorithmos Etairia, the Greek general partnership legal form, under which the partners directly own and run the business.
Where is the company based?
At L. Ikarou Avenue 83 in Nea Alikarnassos, Heraklion, Crete, approximately one kilometer from Heraklion International Airport.
How large is the Gomega fleet?
The company operates more than 500 vehicles, spanning city cars, crossovers, SUVs, seven-seaters, and nine-seater vans.





