Who Owns Rao's Homemade?
Rao's Homemade is the premium pasta sauce brand of The Campbell's Company (NASDAQ: CPB), known for its small-batch tomato sauces. Acquired with Sovos Brands in March 2024 for $2.7 billion, it became Campbell's fourth billion-dollar brand in 2026.
Rao's Homemade Timeline
Who Owns Rao's Homemade?
Where to Buy
Disclosure: We may earn commission from purchases
Rao's Homemade on AmazonAdvertisement
History of Rao's Homemade
- Founded: 1996
- Founders: Frank Pellegrino Sr.
- Acquired by : 2024
Rao's began at the legendary East Harlem restaurant founded in 1896, with jarred sauces launching in the 1990s under Sovos Brands before Campbell's $2.7 billion acquisition in March 2024 made it the company's premium growth engine, crossing $1 billion in sales during 2026.
About
Is Campbell Soup Company still the company's name?
No. In 2024, the company formally rebranded from Campbell Soup Company to The Campbell's Company to reflect its diversified product portfolio that extends well beyond soup.
Is Campbell's publicly traded?
Yes. The Campbell's Company is publicly traded on the NASDAQ stock exchange under ticker CPB. The company has been publicly traded since 1954.
Who owns Rao's Homemade pasta sauce?
Rao's Homemade is owned by The Campbell's Company, which acquired it through the purchase of Sovos Brands, Inc. in March 2024 for approximately $2.7 billion. In May 2026, Campbell's completed the acquisition of a 49 percent interest in La Regina, the privately held maker of Rao's tomato-based jarred pasta sauces.
Advertisement
Who makes Goldfish crackers?
Goldfish crackers are made by Pepperidge Farm, a subsidiary of The Campbell's Company. Goldfish was introduced by Pepperidge Farm in 1962 and has grown into one of the top-selling snack cracker brands in the United States.
Who makes Pepperidge Farm?
Pepperidge Farm is a wholly-owned subsidiary of The Campbell's Company. Campbell's acquired Pepperidge Farm from its founder Margaret Rudkin in 1961.
Where is Campbell's headquartered?
The Campbell's Company is headquartered in Camden, New Jersey, the same city where Joseph Campbell and Abraham Anderson founded the original company in 1869.
What brands does Campbell's own in snacks?
Campbell's snack brands include Goldfish, Pepperidge Farm breads and cookies, Snyder's of Hanover pretzels, Cape Cod potato chips, Lance crackers, Late July organic snacks, Kettle Brand chips, and Snack Factory, all managed through its Snacks segment.
Advertisement
What is Campbell's annual revenue?
The Campbell's Company reported $10.3 billion in net sales for fiscal year 2025, a 6 percent increase driven by the Sovos Brands acquisition. FY2025 was a 53-week year. The company has lowered FY2026 guidance due to Snacks weakness and cost pressures.
Who is Campbell's CEO?
Mick Beekhuizen serves as CEO of The Campbell's Company. He has led the company through the Sovos Brands integration and the FY2026 strategic challenges in the Snacks segment.
- Founded:
- Headquarters:
- Company Type: Privately Held
Where Is Rao's Homemade Made / Based?
- Headquarters: Camden, New Jersey, USA
Rao's Homemade Categories & Tags
Rao's Homemade Ownership: Pros & Cons
Advantages
- +Fastest-growing US pasta sauce
- +Premium restaurant-derived positioning
Considerations
- -High shelf price sensitivity
- -Carbone and premium copycat competition
Advertisement
Frequently Asked Questions About Rao's Homemade
Sources & Further Reading
- Rao's Homemade official website
- The Campbell's Company company page - /companies/campbells
Advertisement
Competitors to Rao's Homemade
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Campbells | USA | 1981 | Mass market | United states | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Rao's Homemade competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Advertisement
Independent Alternatives to Rao's Homemade
Looking for brands with different ownership structures? These similar brands are independently owned or have different parent companies, giving you alternative choices that support different corporate structures.
Food BeverageAG1
Owned by AG1
Daily green powder supplement formerly known as Athletic Greens, sold by subscription by AG1, a private wellness company valued above $1 billion.
supplementsgreens-powderdaily-health
Privately Owned
AG1 is privately owned, unlike Rao's Homemade which is under a publicly traded parent company.
Food BeverageFage
Owned by Fage International S.A.
Greek dairy company and the creator of authentic Greek strained yogurt, founded in Athens in 1926. Fage Total is the best-known authentic Greek yogurt brand in the United States and the number one natural yogurt brand in America.
yogurtgreek-yogurtdairy
Privately Owned
Fage is privately owned, unlike Rao's Homemade which is under a publicly traded parent company.
Food BeverageFerrero Rocher
Owned by Ferrero
Premium hazelnut chocolate brand launched in 1982 by Ferrero Group, sold in over 170 countries. Known for gold-foil wrapped praline chocolates and gifting positioning.
chocolatepremium-chocolategifting
Privately Owned
Ferrero Rocher is privately owned, unlike Rao's Homemade which is under a publicly traded parent company.
Food BeverageFiji Water
Owned by The Wonderful Company
Premium bottled water brand sourced from an artesian aquifer in Fiji, owned by The Wonderful Company.
bottled-waterbeveragepremium-water
Privately Owned
Fiji Water is privately owned, unlike Rao's Homemade which is under a publicly traded parent company.
Food BeverageGreenWise
Owned by Publix Super Markets, Inc.
Publix-owned organic and natural grocery brand offering USDA Organic-certified products and formerly a standalone specialty supermarket banner.
organicprivate-labelgrocery
Privately Owned
GreenWise is privately owned, unlike Rao's Homemade which is under a publicly traded parent company.
Food BeverageLMNT
Owned by Drink LMNT, Inc.
Zero-sugar electrolyte drink mix brand developed by Robb Wolf and the Ketogains community, sold by private company Drink LMNT, Inc. of Florida.
electrolyteshydrationzero-sugar
Privately Owned
LMNT is privately owned, unlike Rao's Homemade which is under a publicly traded parent company.
Jobs at undefined
Advertisement
Latest News About Rao's Homemade
Related Articles About Rao's Homemade
View more articles
Industry Analysis
What Happens to a Brand's Stock Price After an Acquisition
Target stocks jump 20-30% when acquired. Acquirer stocks often fall. Why? Discover what happens to a brand's stock price after an acquisition and what it means for investors. Explore our database.
Who Brands StaffJun 24, 2026
AcquisitionsStock PriceTarget Company
News & Updates
Monthly IPO Roundup: November 2026 -- October's Biggest Listings
October 2026 IPOs: Jio Platforms set India's all-time record at $3.2B and surged 27%, GCash owner Mynt raised a Philippine-record P60.9B, Anthropic filed publicly for a possible mid-November debut, and U.S. listings were a biotech grab bag. Full recap.
Who Brands StaffNov 6, 2026
Ipo RoundupIpoStock Market
News & Updates
Monthly M&A Roundup: October 2026 Brand Ownership Changes
October 2026's biggest deals: Paramount Skydance closed its $110B Warner Bros. Discovery takeover, Salesforce signed Braze for $5.66B, Proofpoint bought Varonis for $6.3B, the Weston family agreed to buy Boots for $8.9B, and Viatris added Pacira for $1.65B. Full breakdown.
Who Brands StaffNov 6, 2026
M And A RoundupAcquisitionsNews
Advertisement
People Also Searched
Discover popular brands and companies in the Food & Beverage category and related searches from other users.
Brandsoft-drink
7 Up
American lemon-lime flavored carbonated soft drink brand known for its crisp, clean taste and caffeine-free formula.
Brand in Food & Beverage
lemon-limecaffeine-free
Brandprobiotic
Activia
Probiotic yogurt brand owned by Danone SA, sold in more than 70 countries. Activia is positioned as a digestive health product and is one of Danone's highest-revenue dairy brands globally.
Brand in Food & Beverage
yogurtdigestive-health
Brandchocolate
Aero
British chocolate brand known for its distinctive aerated, bubbly texture, produced and distributed by Nestle and sold primarily in the United Kingdom, Canada, and select international markets.
Brand in Food & Beverage
confectionerysnacks