Who Owns Prego?
Prego is the mainstream pasta sauce brand of The Campbell's Company (NASDAQ: CPB), a leading US jarred sauce since 1981 known for its thicker consistency and broad flavor range.
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Who Owns Prego?
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History of Prego
- Founded: 1981
- Founders: Campbell Soup Company
Campbell launched Prego in 1981 as its answer to Ragu, winning share on a thicker consistency and building it into one of America's two largest mainstream pasta sauce brands.
About
Is Campbell Soup Company still the company's name?
No. In 2024, the company formally rebranded from Campbell Soup Company to The Campbell's Company to reflect its diversified product portfolio that extends well beyond soup.
Is Campbell's publicly traded?
Yes. The Campbell's Company is publicly traded on the NASDAQ stock exchange under ticker CPB. The company has been publicly traded since 1954.
Who owns Rao's Homemade pasta sauce?
Rao's Homemade is owned by The Campbell's Company, which acquired it through the purchase of Sovos Brands, Inc. in March 2024 for approximately $2.7 billion. In May 2026, Campbell's completed the acquisition of a 49 percent interest in La Regina, the privately held maker of Rao's tomato-based jarred pasta sauces.
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Who makes Goldfish crackers?
Goldfish crackers are made by Pepperidge Farm, a subsidiary of The Campbell's Company. Goldfish was introduced by Pepperidge Farm in 1962 and has grown into one of the top-selling snack cracker brands in the United States.
Who makes Pepperidge Farm?
Pepperidge Farm is a wholly-owned subsidiary of The Campbell's Company. Campbell's acquired Pepperidge Farm from its founder Margaret Rudkin in 1961.
Where is Campbell's headquartered?
The Campbell's Company is headquartered in Camden, New Jersey, the same city where Joseph Campbell and Abraham Anderson founded the original company in 1869.
What brands does Campbell's own in snacks?
Campbell's snack brands include Goldfish, Pepperidge Farm breads and cookies, Snyder's of Hanover pretzels, Cape Cod potato chips, Lance crackers, Late July organic snacks, Kettle Brand chips, and Snack Factory, all managed through its Snacks segment.
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What is Campbell's annual revenue?
The Campbell's Company reported $10.3 billion in net sales for fiscal year 2025, a 6 percent increase driven by the Sovos Brands acquisition. FY2025 was a 53-week year. The company has lowered FY2026 guidance due to Snacks weakness and cost pressures.
Who is Campbell's CEO?
Mick Beekhuizen serves as CEO of The Campbell's Company. He has led the company through the Sovos Brands integration and the FY2026 strategic challenges in the Snacks segment.
- Founded:
- Headquarters:
- Company Type: Privately Held
Where Is Prego Made / Based?
- Headquarters: Camden, New Jersey, USA
Prego Categories & Tags
Prego Ownership: Pros & Cons
Advantages
- +Mainstream share position
- +Campbell distribution scale
Considerations
- -Premiumization pressure from Rao's
- -Private label encroachment
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Frequently Asked Questions About Prego
Sources & Further Reading
- Prego official website
- The Campbell's Company company page - /companies/campbells
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Competitors to Prego
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Campbells | USA | 1996 | Mass market | United states | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: Prego competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Prego
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AG1 is privately owned, unlike Prego which is under a publicly traded parent company.
Food BeverageAu Vodka
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Au Vodka is privately owned, unlike Prego which is under a publicly traded parent company.
Food BeverageBaby Ruth
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Baby Ruth is privately owned, unlike Prego which is under a publicly traded parent company.
Food BeverageBarilla
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Italian pasta and food brand owned by Barilla Group, a leading global pasta and sauce manufacturer.
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Barilla is privately owned, unlike Prego which is under a publicly traded parent company.
Food BeverageBrakebush
Owned by Brakebush Brothers, Inc.
Foodservice chicken brand of Brakebush Brothers, the Westfield, Wisconsin processor acquired by Hormel Foods for $1.06 billion in 2026.
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Brakebush is privately owned, unlike Prego which is under a publicly traded parent company.
Food BeverageButterfinger
Owned by Ferrero
American candy bar brand known for its peanut butter and chocolate flavor, owned by Ferrero Group.
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Butterfinger is privately owned, unlike Prego which is under a publicly traded parent company.
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