Who Owns Our Family?
Our Family is the private label brand of SpartanNash, a C&S Wholesale Grocers company, carried across the company's independent grocer wholesale network and corporate retail banners.
Our Family Timeline
RegionalOfficial Website
Who Owns Our Family?
- Parent Company: SpartanNash Company
- Ownership Type: Brand division
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Our Family | SpartanNash Company | Brand division |
Where to Buy
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History of Our Family
- Founded: 2004
- Founders: Nash Finch
Nash Finch created Our Family as its flagship store brand in 2004, and the label carried into SpartanNash after the 2013 merger, spanning thousands of grocery and household items.
About SpartanNash Company
Who owns SpartanNash?
C&S Wholesale Grocers, which completed its roughly $1.77 billion acquisition in 2025.
Is SpartanNash publicly traded?
No. It was delisted from NASDAQ when C&S took it private.
What stores does SpartanNash own?
Banners including Family Fare, Martin's Super Markets, D&W Fresh Market, and VG's Grocery.
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Where is SpartanNash headquartered?
Byron Center, Michigan.
- Founded: 1917
- Headquarters: Byron Center, Michigan, USA
- Company Type: Privately Held
- Revenue: Approximately $9.5 billion (FY2024)
- Employees: Approximately 15,000
Where Is Our Family Made / Based?
- Headquarters: Byron Center, Michigan, USA
Our Family Categories & Tags
Brands Owned by SpartanNash Company
Retail EcommerceFamily Fare
Owned by SpartanNash Company
The corporate grocery store banner of SpartanNash in the Upper Midwest.
grocerysupermarketfamily-fare
Retail EcommerceMartin's Super Markets
Owned by SpartanNash Company
The Indiana grocery banner of SpartanNash, acquired in 2019.
grocerysupermarketindiana
Food BeverageSpartanNash
Owned by SpartanNash Company
The food wholesale distribution brand of SpartanNash, now a C&S Wholesale Grocers company.
grocerywholesaledistribution
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Our Family Ownership: Pros & Cons
Advantages
- +Margin capture for member grocers
- +Broad category coverage
Considerations
- -National brand price competition
- -Private label share ceiling
Frequently Asked Questions About Our Family
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Sources & Further Reading
- Our Family official website
- SpartanNash company page - /companies/spartannash
Competitors to Our Family
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Amazon | USA | 2009 | Mass market | Global | All Genders | |
| Walmart | USA | 2017 | Mass market | United states | All-ages | |
| Bjs Wholesale Club | USA | 2009 | Mass market | United states | All Genders | |
| Walmart | USA | 1993 | Mass market | United states | All Genders | |
| Publix Super Markets | USA | 2007 | Premium | United states | All Genders | |
| Costco | USA | 1995 | Mass market | United states | All Genders |
Learn More About Competitors
Retail EcommerceAmazon Basics
Owned by Amazon.com Inc.
Amazon's private label brand launched in 2009, offering affordable everyday essentials from batteries to bedding across hundreds of product categories.
private-labelstore-brandeveryday-essentials
Healthcare PharmaceuticalsBasic Care
Owned by Walmart Inc.
Walmart's private label personal care brand offering affordable everyday essentials including health, beauty, and wellness products.
private-labelwalmartaffordable
Household Consumer GoodsBerkley Jensen
Owned by BJ's Wholesale Club Holdings, Inc.
BJ's Wholesale Club's private label for general merchandise, household goods, health, and baby products, sold exclusively in BJ's clubs and on BJs.com.
private-labelbjshousehold-goods
Food BeverageGreat Value
Owned by Walmart Inc.
Walmart's flagship private label brand offering affordable groceries and household products across approximately 10,000 items.
private-labelstore-brandgroceries
Food BeverageGreenWise
Owned by Publix Super Markets, Inc.
Publix-owned organic and natural grocery brand offering USDA Organic-certified products and formerly a standalone specialty supermarket banner.
organicprivate-labelgrocery
Food BeverageKirkland Signature
Owned by Costco Wholesale Corporation
Costco's private label brand spanning hundreds of product categories, from food and beverages to household goods, health products, and automotive supplies. Sold exclusively to Costco members.
private-labelcostcoconsumer-goods
Competitive Analysis
Market Positioning: Our Family competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Our Family
Looking for brands with different ownership structures? These similar brands are not owned by SpartanNash Company, giving you alternative choices that support different corporate structures.
Food BeverageAG1
Owned by AG1
Daily green powder supplement formerly known as Athletic Greens, sold by subscription by AG1, a private wellness company valued above $1 billion.
supplementsgreens-powderdaily-health
Privately Owned
AG1 operates independently without a large parent corporation.
Food BeverageAJI-NO-MOTO
Owned by Ajinomoto Co., Inc.
The original umami seasoning brand, a monosodium glutamate product launched in 1909 and owned by Japan's Ajinomoto Co., Inc.
umamimsgseasoning
Publicly Traded
AJI-NO-MOTO operates independently without a large parent corporation.
Food BeverageBrakebush
Owned by Brakebush Brothers, Inc.
Foodservice chicken brand of Brakebush Brothers, the Westfield, Wisconsin processor acquired by Hormel Foods for $1.06 billion in 2026.
chickenfoodservicepoultry
Privately Owned
Brakebush operates independently without a large parent corporation.
Food BeverageCampbell's
Owned by Unknown Company
The flagship soup brand of The Campbell's Company, maker of America's iconic condensed soups.
soupcondensed-soupcanned-food
Independent
Campbell's operates independently without a large parent corporation.
Food BeverageChobani
Owned by Chobani, LLC
American food and beverage company founded in 2007 by Hamdi Ulukaya, specializing in Greek yogurt, coffee, creamers, and plant-based foods. Privately held with 2025 revenue of $3.8 billion.
greek-yogurtdairycoffee
Privately Owned
Chobani operates independently without a large parent corporation.
Food BeverageCrown Prince
Owned by Crown Prince, Inc.
Family-owned American canned seafood brand founded in 1948, covering Crown Prince, Crown Prince Natural, and Ocean Prince lines sold across the US and Mexico.
canned-seafoodtinned-fishsardines
Privately Owned
Crown Prince operates independently without a large parent corporation.
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