Who Owns OnePlus?
OnePlus is owned by OPPO, the privately held Chinese consumer electronics company headquartered in Shenzhen, Guangdong, China. OnePlus operates as a subsidiary within the OPPO Group under Guangdong Oujia Holdings. Founded in 2013 by Pete Lau and Carl Pei, the brand announced in July 2026 that it would end new product rollouts in North America and Europe, continuing operations primarily in China and India.
OnePlus Timeline
Who Owns OnePlus?
- Parent Company: OPPO
- Ownership Type: Subsidiary
- Acquisition Year: 2021
- Company Type: Privately Held
| Brand | Parent Company | Ownership Type |
|---|---|---|
| OnePlus | OPPO | Subsidiary |
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History of OnePlus
- Founded: 2013
- Founders: Pete Lau, Carl Pei
- Acquired by OPPO: 2021
OnePlus was founded on December 16, 2013, by Pete Lau, previously an OPPO vice president, and Carl Pei, a Swedish-Chinese entrepreneur. The company's pitch was direct: flagship specifications at prices far below Samsung and Apple, sold through an invite system that created scarcity and community buzz.
The OnePlus One launched in April 2014 running Cyanogen OS, priced at $299, and sold more than a million units. The brand expanded quickly across India, Europe, and North America, earning a dedicated following among Android enthusiasts. Annual flagships followed a predictable cadence, with "T" refreshes arriving each fall.
By 2019 and 2020, OnePlus moved into the mainstream. Carrier partnerships with T-Mobile and Verizon brought devices to U.S. retail shelves for the first time, and the Nord line launched in 2020 as a mid-range offering. Carl Pei departed in October 2020 and later founded Nothing, the consumer electronics startup.
The 2021 OPPO integration marked a turning point. R&D, manufacturing, and software development folded into OPPO's structure, and later OnePlus flagships increasingly resembled OPPO hardware with different branding. Critics noted the distinctiveness that built the brand began to fade.
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The OnePlus 11 (2023) and OnePlus 12 (2024) returned to competitive positioning, and the brand launched its first foldable, the OnePlus Open, in 2023, essentially a rebadged OPPO Find N3. The OnePlus 13 and OnePlus 15 followed in 2024 and 2025, with the OnePlus 15 launching in North America in November 2025 at $899.99.
In July 2026, following months of speculation, OnePlus confirmed the withdrawal from North America and Europe. The decision ended more than a decade of Western market presence, leaving the brand focused on China and, at least through 2027, India.
About OPPO
Who owns OPPO?
OPPO is owned by Guangdong Oujia Holdings Co., Ltd., a private Chinese holding company. OPPO was previously part of BBK Electronics, which was dissolved in 2023. Following the dissolution, OPPO became independent under Guangdong Oujia Holdings. The company is not publicly traded and does not disclose detailed ownership percentages. Tony Chen, the founder, serves as CEO.
Is OPPO publicly traded?
No, OPPO is a privately held company and is not listed on any stock exchange. The company does not file financial disclosures with regulatory authorities. Revenue and employee figures are based on third-party estimates and company statements.
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What companies does OPPO own?
OPPO is the parent of the OPPO Group, which includes OnePlus and Realme as subsidiaries. OnePlus was founded in 2013 as an OPPO subsidiary and focuses on premium smartphones. Realme was spun off from OPPO in 2018 and targets the budget and entry-level smartphone segment. Both brands operate under the OPPO Group umbrella.
Where is OPPO headquartered?
OPPO is headquartered in Shenzhen, Guangdong, China. The company was originally founded in Dongguan, Guangdong, and has since relocated its corporate headquarters to Shenzhen. OPPO maintains manufacturing facilities in China, India, Indonesia, Vietnam, and Bangladesh.
What is OPPO's market share?
OPPO, including OnePlus and Realme, held 10 percent global smartphone market share in Q2 2026, ranking fourth behind Samsung, Apple, and Xiaomi. The group shipped 28.4 million smartphones in that quarter, down 17 percent from 34.4 million in Q2 2025. OPPO has been the world's fourth largest smartphone brand for four consecutive years.
What products does OPPO make?
OPPO manufactures smartphones under the Find and Reno series, as well as tablets, smartwatches, wireless earbuds, and power accessories. The company also develops ColorOS, its Android-based operating system. Through its OPPO Digital division, the company has produced premium audio and video equipment including Blu-ray players and headphones.
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How many employees does OPPO have?
OPPO employs approximately 40,000 people across 87 countries. The company's workforce is distributed globally, with significant employee bases in China, India, Indonesia, and other markets where OPPO operates manufacturing and sales operations.
What is OPPO's relationship with BBK Electronics?
OPPO was originally part of BBK Electronics, a Chinese electronics conglomerate that also included Vivo and other businesses. BBK Electronics was dissolved in 2023, and OPPO became independent under Guangdong Oujia Holdings Co., Ltd. Each BBK subsidiary had operated independently with its own management and R&D, and the formal dissolution formalized the separation.
- Founded: 2004
- Headquarters: Shenzhen, Guangdong, China
- Company Type: Privately Held
- Revenue: ~$37B (estimated)
- Employees: ~40,000
Where Is OnePlus Made / Based?
- Headquarters: Shenzhen, Guangdong, China
- Manufacturing / Operations: China, India
OnePlus Categories & Tags
OnePlus Sustainability & Ethics
Sustainability reporting for OnePlus runs through parent company OPPO, which publishes an annual sustainability report covering carbon emissions, packaging reduction, and recycling programs. OPPO has stated that its operational carbon emissions peaked and introduced trade-in and device recycling programs in multiple markets. OnePlus-specific certified credentials, such as B Corp or independent environmental certifications, are not held.
OnePlus Recalls & Controversies
In 2020, the OnePlus 8 Pro's "Photochrome" camera filter was found capable of seeing through certain plastics and thin fabrics, prompting a temporary software restriction and an apology from the company.
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In 2025 and 2026, reports of motherboard failures and "green line" display defects on several OnePlus models generated consumer complaints in India. The company offered screen replacement programs on affected models in that market.
The July 2026 withdrawal from North America and Europe drew criticism from longtime users concerned about warranty support and software updates. OPPO committed to honoring existing support agreements and transitioning devices to ColorOS with the Android 17 update, with an option to roll back to OxygenOS.
Brands Owned by OPPO
Consumer ElectronicsOPPO
Owned by OPPO
Chinese smartphone brand of OPPO Electronics, a top-five global vendor and part of the Guangdong Oujia Holdings group.
smartphonesconsumer-electronicschinese-brand
Consumer ElectronicsRealme
Owned by OPPO
Value-focused Chinese smartphone brand spun off from OPPO, targeting young buyers in India and Southeast Asia.
smartphonesconsumer-electronicschinese-brand
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OnePlus Ownership: Pros & Cons
Advantages
- +Access to OPPO's manufacturing scale, supply chain, and component purchasing power
- +Shared R&D reduces development costs for flagship hardware
- +Continued software support commitment through the ColorOS transition
- +Retail and service network inherited from OPPO's 290,000 points of sale
Considerations
- -Brand identity has merged increasingly into OPPO hardware and software
- -July 2026 exit from North America and Europe abandoned core enthusiast markets
- -Reported 2027 exit from India would reduce the brand to China-only product status
- -Loss of OxygenOS, the software feature many users cited as the brand's main differentiator
Sources & Further Reading
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Competitors to OnePlus
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Alphabet | USA | 2016 | Premium | Global | All Genders | |
| Lenovo | USA | 1928 | Mass market | Global | All Genders | |
| Samsung Electronics | South Korea | 2014 | Leader | Global | All Genders | |
| Samsung Electronics | South Korea | 2010 | Premium | Global | All Genders | |
| Sony Group | Japan | 2008 | Mass market | Global | All Genders |
Learn More About Competitors
Consumer ElectronicsGoogle Pixel
Owned by Alphabet Inc.
Consumer electronics line including smartphones, tablets, and wearables developed by Google, featuring AI-powered photography and the Tensor chip.
smartphoneandroidmobile
Consumer ElectronicsMotorola
Owned by Lenovo Group Limited
American telecommunications brand founded in 1928. The consumer mobile division is owned by Lenovo Group, which acquired Motorola Mobility from Google in 2014 for approximately $2.91 billion.
smartphonesmobileamerican-brand
Consumer ElectronicsSamsung Galaxy A
Owned by Samsung Electronics Co., Ltd.
Mid-range smartphone series from Samsung Electronics, the world's best-selling Android phone family.
smartphonesconsumer-electronicsmid-range
Consumer ElectronicsSamsung Galaxy S
Owned by Samsung Electronics Co., Ltd.
Premium line of Android smartphones manufactured by Samsung Electronics, competing directly with Apple's iPhone series.
smartphoneandroidmobile
Consumer ElectronicsXperia
Owned by Sony Group Corporation
Sony's smartphone and mobile device brand offering Android-based smartphones with advanced camera and display technology.
smartphonesmobile-devicesandroid
Competitive Analysis
Market Positioning: OnePlus competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to OnePlus
Looking for brands with different ownership structures? These similar brands are not owned by OPPO, giving you alternative choices that support different corporate structures.
Consumer ElectronicsLogitech
Owned by Logitech International S.A.
Swiss-American computer peripherals brand founded in 1981. World's largest maker of mice and keyboards, listed on SIX Swiss Exchange and Nasdaq.
computer-peripheralsgamingkeyboards
Publicly Traded
Logitech operates independently without a large parent corporation.
Consumer ElectronicsHonor
Owned by Honor Device Co.
Chinese smartphone and consumer electronics brand, formerly a Huawei sub-brand, now an independent company owned by Shenzhen Zhixin New Information Technology. Potential IPO in 2026.
smartphonesmobile-phoneselectronics
Privately Owned
Honor operates independently without a large parent corporation.
Consumer ElectronicsSamsung Electronics
Owned by Samsung Electronics Co., Ltd.
South Korean consumer electronics giant and the world's largest maker of smartphones, televisions, and memory chips, spanning mobile devices, home appliances, displays, and semiconductors.
electronicssmartphonestelevisions
Publicly Traded
Samsung Electronics operates independently without a large parent corporation.
Consumer ElectronicsXiaomi
Owned by Xiaomi Corporation
Flagship smartphone and consumer electronics brand of Xiaomi Corporation, the world's third-largest phone maker.
smartphonesconsumer-electronicssmart-home
Publicly Traded
Xiaomi operates independently without a large parent corporation.
Consumer ElectronicsAcer
Owned by Acer Inc.
Taiwanese computer brand founded in 1976, one of the world's largest PC makers, known for Aspire laptops and Predator gaming hardware.
laptopspcsgaming
Publicly Traded
Acer operates independently without a large parent corporation.
Consumer ElectronicsAnker
Owned by Anker Innovations Technology Co., Ltd.
Chinese consumer electronics brand and global leader in charging products, owned by publicly traded Anker Innovations Technology Co., Ltd.
chargingpower-bankconsumer-electronics
Publicly Traded
Anker is owned by Anker Innovations Technology Co., Ltd., a public company, a different structure than OnePlus's parent.
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