OPPO

Who owns OPPO?
OPPO is owned by Guangdong Oujia Holdings Co., Ltd., a private Chinese holding company. OPPO was previously part of BBK Electronics, which was dissolved in 2023. Following the dissolution, OPPO became independent under Guangdong Oujia Holdings. The company is not publicly traded and does not disclose detailed ownership percentages. Tony Chen, the founder, serves as CEO.

Is OPPO publicly traded?
No, OPPO is a privately held company and is not listed on any stock exchange. The company does not file financial disclosures with regulatory authorities. Revenue and employee figures are based on third-party estimates and company statements.

What companies does OPPO own?
OPPO is the parent of the OPPO Group, which includes OnePlus and Realme as subsidiaries. OnePlus was founded in 2013 as an OPPO subsidiary and focuses on premium smartphones. Realme was spun off from OPPO in 2018 and targets the budget and entry-level smartphone segment. Both brands operate under the OPPO Group umbrella.

Where is OPPO headquartered?
OPPO is headquartered in Shenzhen, Guangdong, China. The company was originally founded in Dongguan, Guangdong, and has since relocated its corporate headquarters to Shenzhen. OPPO maintains manufacturing facilities in China, India, Indonesia, Vietnam, and Bangladesh.

What is OPPO's market share?
OPPO, including OnePlus and Realme, held 10 percent global smartphone market share in Q2 2026, ranking fourth behind Samsung, Apple, and Xiaomi. The group shipped 28.4 million smartphones in that quarter, down 17 percent from 34.4 million in Q2 2025. OPPO has been the world's fourth largest smartphone brand for four consecutive years.

What products does OPPO make?
OPPO manufactures smartphones under the Find and Reno series, as well as tablets, smartwatches, wireless earbuds, and power accessories. The company also develops ColorOS, its Android-based operating system. Through its OPPO Digital division, the company has produced premium audio and video equipment including Blu-ray players and headphones.

How many employees does OPPO have?
OPPO employs approximately 40,000 people across 87 countries. The company's workforce is distributed globally, with significant employee bases in China, India, Indonesia, and other markets where OPPO operates manufacturing and sales operations.

What is OPPO's relationship with BBK Electronics?
OPPO was originally part of BBK Electronics, a Chinese electronics conglomerate that also included Vivo and other businesses. BBK Electronics was dissolved in 2023, and OPPO became independent under Guangdong Oujia Holdings Co., Ltd. Each BBK subsidiary had operated independently with its own management and R&D, and the formal dissolution formalized the separation.

The OPPO brand name was registered in China in 2001 by Tony Chen, who launched the company on October 10, 2004, in Dongguan, Guangdong Province. The founding group included Chen, Jin Leqin, Si Sevong, and Duan Yongping. OPPO was originally created within BBK Electronics' audiovisual electronics business, and its early products included DVD players and MP3 players.

In 2005, OPPO introduced its first device internationally, the OPPO X3 MP3 player. The company initially focused on premium audio and video equipment, including Blu-ray players and headphones, through its OPPO Digital division. These products gained a reputation for quality in enthusiast markets, particularly in the United States and Europe.

In 2008, CEO Chen Mingyong, who had decided to shift the company into mobile phones, launched OPPO's first mobile phone, the A103, known informally as the "Smiley Face" phone. The transition to mobile phones reflected the broader industry shift from dedicated media players to multifunction mobile devices.

In 2011, OPPO launched its first smartphone, the Find, entering the smartphone era. The Find series would become OPPO's flagship product line. The company quickly gained market share in China by focusing on camera technology, design aesthetics, and premium build quality.

OPPO began its international expansion in earnest in the 2010s, targeting Southeast Asia, South Asia, and the Middle East. The company established manufacturing operations in Indonesia, India, and Vietnam to serve local markets and reduce costs. In Indonesia, OPPO built a highly localized operation with approximately 17,000 employees, of which only about 100 were Chinese nationals. The company's localization strategy extended to management, with Indonesian nationals serving as sales director and brand operations executives.

In 2013, OPPO launched the N1, its first smartphone with a rotating camera, and in 2014, the company introduced the R series, which became one of its best-selling product lines globally. The Reno series was launched in 2019, replacing the R series as OPPO's primary mid-range offering.

OPPO entered the foldable smartphone market in 2021 with the Find N, competing with Samsung's Galaxy Z Fold series. The company has since released subsequent foldable models including the Find N2 and Find N3, focusing on lighter and thinner designs.

In 2023, BBK Electronics was dissolved, and OPPO became independent under Guangdong Oujia Holdings Co., Ltd. The dissolution of BBK separated OPPO from its former sister companies Vivo and OnePlus, though OnePlus and Realme remain subsidiaries of the OPPO Group. The restructuring was part of a broader reorganization of the BBK ecosystem.

In 2024, OPPO celebrated its 20th anniversary and released its first Innovation and Intellectual Property White Paper, reporting 54,000 granted patents. The World Intellectual Property Organization ranked OPPO 9th globally for patent applications under the PCT System in 2023. The company's R&D investments have focused on 5G, foldable phone technology, imaging systems, and fast charging.

In 2025 and 2026, OPPO underwent restructuring to optimize its three-brand umbrella, reducing entry-level SKUs and focusing more heavily on profitability. In Q2 2026, the OPPO Group shipped 28.4 million smartphones, down 17 percent year over year, with market share declining from 12 percent to 10 percent. The company has been streamlining its portfolio and reducing entry-level offerings to focus on higher-margin devices.

OPPO published its first sustainability report in 2020 and has released annual reports for five consecutive years as of 2024. In its 2024 Sustainability Report, released on World Environment Day in June 2025, OPPO announced that it reached the peak of carbon emissions across its own operations in 2022, two years ahead of its original target.

The company's sustainability program focuses on five areas: virtuous innovation, environmental protection, ecosystem engagement, operations and compliance, and caring for employees. OPPO has invested in green manufacturing practices across its 10 smart manufacturing facilities and has incorporated recycled materials into some product lines.

OPPO's 2024 Sustainability Report outlined progress in reducing packaging waste and improving energy efficiency in its devices. The company has also committed to extending product lifecycles through repairability programs and software support, though specific targets and timelines have not been independently verified by third-party organizations such as the Science Based Targets initiative.

The company has not obtained B Corp certification and is not listed on major ESG indices. As a private company, OPPO's sustainability disclosures are voluntary and not subject to the same regulatory requirements as publicly traded companies.

OPPO has faced regulatory challenges in several international markets, primarily related to patent disputes and geopolitical tensions affecting Chinese technology companies.

In 2022, OPPO was involved in patent litigation with Nokia over 5G technology licensing. The dispute led to OPPO devices being temporarily banned from sale in several European markets, including Germany. The companies reached a settlement in 2023, though specific terms were not publicly disclosed. The case highlighted the importance of patent portfolios in the smartphone industry and was a factor in OPPO's increased investment in intellectual property.

OPPO, like other Chinese smartphone manufacturers, has faced scrutiny over data privacy practices. The company's ColorOS operating system collects user data for advertising and services, and privacy advocates have raised concerns about data handling practices. OPPO has stated that it complies with local data protection regulations in all markets where it operates, including GDPR in Europe.

The company has also been affected by broader geopolitical tensions between China and Western countries. Restrictions on Chinese technology companies in certain markets, particularly in telecommunications infrastructure, have created headwinds for OPPO's expansion plans in some regions.

In India, OPPO has faced investigations by the Directorate of Revenue Intelligence related to customs duty evasion allegations. The company has denied wrongdoing and stated that it complies with all local laws and regulations.