Who Owns Neutral Curtains?

The company traces its origin to 2020, when its two founders were connected by what the brand describes as a single email request for customized curtains. One founder brought an operations background and the other brought professional interior design training. The pair set out to sell made-to-order window treatments online at a time when pandemic-era demand for home improvement products was surging.

The early business was a small workroom and storefront serving local customers. Over the following years the operation expanded into a national e-commerce company, and the founders consolidated production into a vertically integrated factory in China. By controlling its own manufacturing, the company could offer custom sizing across drapery, roman shades, roller blinds, bamboo shades, and honeycomb shades without relying on outside workrooms.

A defining product decision was the focus on natural and certified-safe materials. The brand markets Belgian flax linen, ramie, cotton, silk, and handwoven bamboo fabrics, and states that more than 90 percent of its collection is certified to OEKO-TEX Standard 100, with lead designer Joan Koh promoting non-toxic fabrics marketed toward families, babies, and pet owners. The company spent roughly three years testing materials before scaling its fabric range.

By 2026 the brand claimed to have dressed more than 200,000 windows across North America. Its catalog expanded to include motorized shades, cafe curtains, oversized treatments for lofts and high-ceilinged spaces, and a menu-based online ordering system that lets buyers specify exact measurements. Custom orders ship in approximately 7 to 12 business days.