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  1. Home
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  3. Media & Entertainment
  4. Netflix Originals
Netflix Originals logo
Media & Entertainment

Who Owns Netflix Originals?

Netflix Originals is owned by Netflix, Inc. (Nasdaq: NFLX), the publicly traded streaming company headquartered in Los Gatos, California. The label covers series, films, documentaries, and specials commissioned or produced by Netflix, beginning with Lilyhammer in 2012 and House of Cards in 2013. Today most of Netflix's $20 billion annual content budget flows through original productions.

Parent Company

Netflix, Inc.

Founded

2012

Status

Publicly Traded

Headquarters

Los Gatos, California, USA

Netflix Originals Timeline

1997
Netflix, Inc.

Parent company established in Los Gatos, California, USA

Company Founded
2012

Netflix Originals

Founded by Netflix, Inc.

Founded
GlobalOfficial Website

Who Owns Netflix Originals?

  • Parent Company: Netflix, Inc.
  • Ownership Type: Brand division
  • Company Type: Publicly Traded
  • Stock Ticker: NASDAQ: NFLX
BrandParent CompanyOwnership Type
Netflix OriginalsNetflix, Inc.Brand division

Where to Buy

Disclosure: We may earn commission from purchases
AmazonNetflix Originals on Amazon

History of Netflix Originals

  • Founded: 2012
  • Founders: Netflix, Inc.

Netflix launched its originals strategy with the Norwegian series Lilyhammer in February 2012, then spent a reported $100 million on two seasons of House of Cards, which premiered in February 2013 and proved that a streaming service could produce prestige television. Orange Is the New Black followed that summer, and by 2015 Netflix was releasing dozens of originals per year.

The strategy expanded to film with Beasts of No Nation (2015) and reached a scale milestone when Netflix released more than 1,000 hours of original content in 2017. International originals followed: Sacred Games (India), Money Heist (Spain), Dark (Germany), Lupin (France), and Squid Game (South Korea, 2021), which became the platform's most-watched series.

The originals engine produced the company's defining franchises: Stranger Things (2016), The Crown (2016), The Witcher (2019), Bridgerton (2020), and Wednesday (2022). Film ambitions scaled from Oscar-winning documentaries to Roma (2018) and All Quiet on the Western Front (2022), which won four Academy Awards.

By 2025, originals comprised the overwhelming majority of Netflix's content hours and nearly all of its marketing investment, with the 2026 content budget announced at approximately $20 billion. The label now spans scripted series, film, unscripted and reality programming, documentaries, stand-up, live events, and anime.

About Netflix, Inc.

What does Netflix own?
Netflix operates its streaming platform and produces original content through Netflix Studios, Netflix Animation, and other production units. Its most successful original properties include Stranger Things, The Crown, Squid Game, Wednesday, Bridgerton, Money Heist, and The Witcher. Netflix also licenses content from third-party studios and has expanded into mobile gaming and live programming.

Is Netflix publicly traded?
Yes, Netflix is publicly traded on NASDAQ under ticker NFLX. The company has been publicly traded since its IPO in January 2002, when it sold 5.5 million shares at $15 each. Netflix has no controlling shareholder or parent company. Its shares are held primarily by institutional investors including Vanguard Group, BlackRock, and State Street Corporation, along with individual shareholders worldwide.

Who founded Netflix?
Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Hastings, a software engineer who previously founded Pure Software, provided the initial capital and vision. Randolph, a marketing executive, helped develop the initial business concept. The company started as a DVD-by-mail rental service before evolving into the world's largest streaming platform.

How many subscribers does Netflix have?
Netflix reported 325 million global paid subscribers as of Q4 2025, up from 301.2 million a year earlier. This represents continued global growth driven by the password-sharing crackdown, expansion into new markets, and investment in original and live content. Netflix has approximately twice the subscriber base of Disney+, its nearest competitor.

What is Netflix's revenue?
Netflix reported full-year 2025 revenue of approximately $43.9 billion, up from $39.0 billion in FY2024. Q4 2025 revenue was $12.05 billion, up 17.6% year-over-year. Net income for FY2025 was approximately $8.7 billion. The company guided for organic revenue growth of 12 to 14% for 2026.

Does Netflix have advertising?
Yes, Netflix launched an ad-supported subscription tier in November 2022 in partnership with Microsoft. The ad tier has grown to tens of millions of subscribers and generated over $1.5 billion in advertising revenue in 2025. Netflix plans to roughly double advertising revenue in 2026. The company has transitioned ad sales from Microsoft to its own in-house ad technology platform.

What is Netflix's content spending?
Netflix plans to increase content spending to $20 billion in 2026, up approximately 10% from 2025. This investment covers original series, films, documentaries, licensed content, and live programming. Netflix's content spending is among the highest of any entertainment company, reflecting its strategy of maintaining a competitive content library to attract and retain subscribers.

Who is the CEO of Netflix?
Greg Peters and Ted Sarandos serve as Co-CEOs of Netflix. They were appointed to this role in January 2023 when co-founder Reed Hastings transitioned from CEO to Executive Chairman. Sarandos is responsible for content strategy and partnerships, while Peters oversees technology, product, and advertising. Hastings remains involved as Executive Chairman and is the largest individual shareholder.

Does Netflix have live sports?
Yes, Netflix has expanded into live programming. The company signed a 10-year, $5 billion deal with WWE to stream Raw beginning in January 2025. Netflix also streamed NFL games on Christmas Day in 2024 and 2025, and a live boxing match between Jake Paul and Mike Tyson in July 2024 that attracted approximately 60 million households. Live programming is part of Netflix's strategy to diversify content and attract advertising revenue.

  • Founded: 1997
  • Headquarters: Los Gatos, California, USA
  • Company Type: Publicly Traded
  • Stock: NASDAQ: NFLX
  • Revenue: approximately $43.9 billion (FY2025)
  • Employees: Approximately 14,000

Visit Netflix, Inc. website

View full company profile for Netflix, Inc.

Where Is Netflix Originals Made / Based?

  • Headquarters: Los Gatos, California, USA

Netflix Originals Categories & Tags

StreamingTv SeriesFilmsOriginal Content

Awards & Recognition

Netflix Originals productions have won numerous Academy Awards, Emmy Awards, BAFTAs, and Golden Globes. The Crown, Stranger Things, Squid Game, Wednesday, and The Queen's Gambit rank among the most-awarded streaming programs ever produced.

Netflix Originals Recalls & Controversies

The label has faced periodic controversy over content decisions, including backlash over specific specials and series, debates about theatrical release windows for its films (which limited Oscar eligibility early on), and criticism of cancellation practices for fan-favorite shows. Some countries have pressed Netflix to remove or edit content under local regulations.

Brands Owned by Netflix, Inc.

NetflixMedia Entertainment

Netflix

Owned by Netflix, Inc.

Global subscription streaming service owned by Netflix, Inc. (Nasdaq: NFLX), founded in 1997 and reaching approximately 325 million paid subscribers worldwide.

streamingentertainmentsubscription-service
Stranger ThingsMedia Entertainment

Stranger Things

Owned by Netflix, Inc.

Science fiction horror franchise owned by Netflix, Inc. (Nasdaq: NFLX), created by the Duffer Brothers and concluded with its fifth and final season in 2025.

tv-seriessci-fifranchise
The CrownMedia Entertainment

The Crown

Owned by Netflix, Inc.

Award-winning historical drama franchise owned by Netflix, Inc. (Nasdaq: NFLX), created by Peter Morgan and covering the reign of Queen Elizabeth II across six seasons.

tv-seriesdramahistorical-drama
View all brands owned by Netflix, Inc.

Netflix Originals Ownership: Pros & Cons

Advantages

  • +Largest original content budget in streaming, approximately $20 billion planned for 2026
  • +Global production infrastructure across more than 50 countries
  • +Exclusive ownership of franchise IP enables merchandising, games, and spin-offs
  • +Awards recognition and global hits reinforce brand equity

Considerations

  • -Escalating production costs and competition for talent
  • -Hit-driven business requires constant content refresh
  • -Some licensed content loss as studios pull titles for their own services
  • -Quality perception varies across a high-volume release slate

Frequently Asked Questions About Netflix Originals

Sources & Further Reading

  • [Netflix official website](
  • [Netflix investor relations](
  • [Netflix Q4 2025 earnings letter](
  • [Netflix media center](
  • [Wikipedia: List of Netflix original programming](

Competitors to Netflix Originals

These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.

BrandParent CompanyCountryFoundedMarket PositionPrimary MarketGender Target
Stranger ThingsStranger ThingsSister Brand
Netflix
USA
2016
Mass marketGlobalTeens-adults
The CrownThe CrownSister Brand
Netflix
USA
2016
Mass marketGlobalAll Genders

Learn More About Competitors

Stranger ThingsMedia Entertainment

Stranger Things

Owned by Netflix, Inc.

Science fiction horror franchise owned by Netflix, Inc. (Nasdaq: NFLX), created by the Duffer Brothers and concluded with its fifth and final season in 2025.

tv-seriessci-fifranchise
The CrownMedia Entertainment

The Crown

Owned by Netflix, Inc.

Award-winning historical drama franchise owned by Netflix, Inc. (Nasdaq: NFLX), created by Peter Morgan and covering the reign of Queen Elizabeth II across six seasons.

tv-seriesdramahistorical-drama

Competitive Analysis

Market Positioning: Netflix Originals competes with 2 brands in the same categories, ranging from mass market to luxury positioning.

Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.

Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.

Independent Alternatives to Netflix Originals

Looking for brands with different ownership structures? These similar brands are not owned by Netflix, Inc., giving you alternative choices that support different corporate structures.

DropoutMedia Entertainment

Dropout

Owned by CH Media

American comedy streaming brand owned by Sam Reich through his privately held company CH Media.

streamingcomedytabletop-gaming
Privately Owned

Dropout is privately owned, unlike Netflix Originals which is under a publicly traded parent company.

ReelShortMedia Entertainment

ReelShort

Owned by Crazy Maple Studio

Short-form mobile drama app developed and controlled by Crazy Maple Studio, in which COL Digital Publishing holds a large minority stake.

streamingshort-dramamobile-entertainment
Privately Owned

ReelShort is privately owned, unlike Netflix Originals which is under a publicly traded parent company.

VixMedia Entertainment

Vix

Owned by TelevisaUnivision, Inc.

Spanish-language streaming service owned by TelevisaUnivision, offering movies, TV shows, sports, and original content for Hispanic audiences in the United States and Latin America. The largest Spanish-language streaming platform in the world.

streamingspanish-languagetelevision
Privately Owned

Vix is privately owned, unlike Netflix Originals which is under a publicly traded parent company.

4ADMedia Entertainment

4AD

Owned by Beggars Group

Influential British independent record label founded in 1979, known for a distinctive visual aesthetic and a roster spanning Cocteau Twins, Pixies, The National, and Grimes.

record-labelindependent-musicbritish-label
Privately Owned

4AD is privately owned, unlike Netflix Originals which is under a publicly traded parent company.

Among UsMedia Entertainment

Among Us

Owned by InnerSloth

Multiplayer social deduction game developed by InnerSloth, released in 2018, in which players work together to complete tasks while identifying impostors.

social-deductionmultiplayer-gameindie-game
Privately Owned

Among Us is privately owned, unlike Netflix Originals which is under a publicly traded parent company.

Arista RecordsMedia Entertainment

Arista Records

Owned by Sony Music Entertainment

American record label founded in 1974 by Clive Davis, now owned by Sony Music Entertainment, specializing in pop and R&B music.

record-labelmusicpop
Privately Owned

Arista Records is privately owned, unlike Netflix Originals which is under a publicly traded parent company.

Netflix, Inc. Stock Information

Jobs at Netflix, Inc.

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Last reviewed: September 26, 2026 · Reviewed by Who Brands Editorial Team