Who Owns John Deere Turf?
John Deere Turf is the lawn, grounds, and golf course equipment line of Deere & Company (NYSE: DE), headquartered in Moline, Illinois. Deere entered lawn equipment in 1963 and today the turf line covers residential riding and zero-turn mowers, commercial grounds equipment, golf course machinery, and utility vehicles. Turf products report inside Deere's Small Agriculture and Turf segment within the parent's $45.7 billion FY2025 revenue.
John Deere Turf Timeline
Who Owns John Deere Turf?
- Parent Company: John Deere
- Ownership Type: Brand division
- Company Type: Publicly Traded
- Stock Ticker: NYSE: DE
| Brand | Parent Company | Ownership Type |
|---|---|---|
| John Deere Turf | John Deere | Brand division |
History of John Deere Turf
- Founded: 1963
- Founders: Deere & Company (internal development)
Deere entered the lawn and garden market in 1963 with the Model 110 lawn and garden tractor, a machine that applied the company's agricultural engineering to suburban property care. The product line expanded through the 1970s and 1980s from garden tractors into a full range covering riding mowers, zero-turn mowers, walk-behind mowers, and utility vehicles.
The commercial turf segment developed alongside residential. Deere built dedicated lines for golf courses, sports fields, municipal grounds, and landscaping contractors, with reel mowers, rotary mowers, aeration equipment, and sprayers engineered for turf maintenance. Golf and sports turf became a distinct strength, with Deere equipment maintaining courses and stadium fields globally.
The line spans two customer types with different economics: consumer lawn care sold partly through retail channels including big-box stores, and commercial turf sold through the dealer network serving contractors and facilities. Through the 2020s Deere added battery-electric options to the residential range while commercial turf equipment incorporated precision features including GPS-guided mowing on larger machines.
The turf business sits inside the Small Agriculture and Turf segment, which was hit by the FY2025 agricultural downturn less severely than production agriculture but still declined as consumer and commercial buyers deferred purchases.
About John Deere
What does John Deere own?
John Deere owns a portfolio of agricultural equipment, construction machinery, forestry equipment, and turf care products. Its primary brands include John Deere Agriculture (tractors, combines, sprayers), John Deere Construction (excavators, loaders), John Deere Forestry (harvesters, forwarders), John Deere Turf Care (lawn equipment), and John Deere Power Systems (diesel engines). The company operates as an integrated equipment manufacturer rather than a holding company.
Is John Deere publicly traded?
Yes, Deere & Company is publicly traded on the New York Stock Exchange under the ticker symbol DE. The company is a component of the S&P 500 index, making it one of the most widely held industrial stocks in the United States.
Who founded John Deere?
John Deere was founded in 1837 by John Deere, a blacksmith who developed the first commercially successful steel plow for Midwest farmers. The company was incorporated as Deere & Company in 1868 and has grown from a single blacksmith shop to the world's largest agricultural equipment manufacturer.
What is John Deere's revenue?
For fiscal year 2025 (ended November 2, 2025), John Deere reported worldwide net sales and revenues of $45.684 billion, a 12% decrease from the prior year. Net income was $5.027 billion, down 29% from $7.100 billion in FY2024. For Q2 FY2026, net sales and revenues increased 5% to $13.369 billion.
Who is the CEO of John Deere?
John May serves as Chairman and CEO of Deere & Company. He has led the company's focus on autonomous farming technology, precision agriculture, and sustainability initiatives, including the See & Spray technology and battery-powered electric equipment development.
What is John Deere's FY2026 outlook?
John Deere forecasts net income attributable to Deere & Company for FY2026 in the range of $4.5 billion to $5.0 billion. First-half FY2026 results showed revenue growth, with Q1 net sales up 13% and Q2 net sales up 5%, suggesting a potential cyclical recovery in agricultural equipment demand.
Is John Deere investing in electric equipment?
Yes, John Deere is investing in battery-powered electric agricultural equipment and aims to demonstrate viable low/no carbon alternative power solutions. The company is developing electric and hybrid-powered equipment across its product lines and has committed to science-based emissions reduction targets.
- Founded: 1837
- Headquarters: Moline, Illinois, USA
- Company Type: Publicly Traded
- Stock: NYSE: DE
- Revenue: $45.684 billion (FY2025, year ended November 2, 2025)
- Employees: Approximately 83,000
Where Is John Deere Turf Made / Based?
- Headquarters: Moline, Illinois, USA
John Deere Turf Categories & Tags
Brands Owned by John Deere
Conglomerates IndustrialJohn Deere Construction & Forestry
Owned by John Deere
Yellow-and-black earthmoving equipment division of Deere & Company, covering excavators, loaders, dozers, and roadbuilding machinery including Wirtgen Group.
construction-equipmentheavy-machineryearthmoving
Conglomerates IndustrialJohn Deere Forestry
Owned by John Deere
Logging equipment line of Deere & Company covering skidders, feller bunchers, harvesters, and forwarders for timber operations worldwide.
forestryloggingheavy-machinery
Conglomerates IndustrialJohn Deere Power Systems
Owned by John Deere
Engine and drivetrain division of Deere & Company, building diesel engines and components for Deere machines plus OEM, marine, and generator customers.
enginespowertraindiesel
Conglomerates IndustrialJohn Deere
Owned by John Deere
Flagship agricultural machinery brand of Deere & Company, the world's largest farm equipment maker, famous for green tractors and the leaping deer logo.
agriculturemachinerytractors
John Deere Turf Ownership: Pros & Cons
Advantages
- +The John Deere name carries direct brand equity into lawn equipment without new-brand marketing cost.
- +Dealer and retail coverage gives the line distribution rivals cannot match at its price tier.
- +Commercial turf benefits from the same engineering and connectivity work as larger equipment.
- +Premium positioning protects margin through product cycles.
Considerations
- -Consumer lawn care is price-competitive and crowded at the retail level.
- -The turf line competes for capital inside a company prioritizing precision agriculture.
- -Battery-transition economics challenge gas-engine residential lines across the industry.
- -Golf and commercial markets are cyclical and tied to facility budgets.
Frequently Asked Questions About John Deere Turf
Sources & Further Reading
Competitors to John Deere Turf
No direct competitors found in the same category. This could be because John Deere Turfoperates in a unique market segment or we're still building our competitor database.
Independent Alternatives to John Deere Turf
Looking for brands with different ownership structures? These similar brands are not owned by John Deere, giving you alternative choices that support different corporate structures.
Conglomerates IndustrialCaterpillar
Owned by Caterpillar Inc.
Caterpillar, sold under the Cat brand, is the flagship equipment brand of Caterpillar Inc., the world's largest maker of construction and mining machinery.
heavy-equipmentconstruction-machinerymining-equipment
Publicly Traded
Caterpillar operates independently without a large parent corporation.
Conglomerates IndustrialACC Limited
Owned by Adani Group
Indian cement and ready-mix concrete manufacturer, one of the oldest cement companies in India, owned by Adani Group since 2022.
cementconstructionbuilding-materials
Privately Owned
ACC Limited is privately owned, unlike John Deere Turf which is under a publicly traded parent company.
Conglomerates IndustrialAmbuja Cement
Owned by Adani Group
Indian cement manufacturer providing construction materials and building solutions, owned by Adani Group since 2022.
cementconstructionbuilding-materials
Privately Owned
Ambuja Cement is privately owned, unlike John Deere Turf which is under a publicly traded parent company.
Conglomerates IndustrialCHS
Owned by CHS Inc.
American agribusiness brand for grain, agronomy, energy, and crop input services, the master brand of the largest farmer-owned cooperative in the United States.
agribusinesscooperativegrain
Privately Owned
CHS is privately owned, unlike John Deere Turf which is under a publicly traded parent company.
Conglomerates IndustrialDalmia Cement
Owned by Dalmia Bharat Group
Indian cement and building materials brand owned by Dalmia Bharat Group, the fourth largest cement manufacturer in India by capacity.
cementconstructionbuilding-materials
Privately Owned
Dalmia Cement is privately owned, unlike John Deere Turf which is under a publicly traded parent company.
Conglomerates IndustrialUltraTech Cement
Owned by Aditya Birla Group
Indian cement and building solutions brand owned by Aditya Birla Group, headquartered in Mumbai, and the largest cement producer in India by capacity.
cementconstructionbuilding-materials
Privately Owned
UltraTech Cement is privately owned, unlike John Deere Turf which is under a publicly traded parent company.
John Deere Stock Information
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