
John Deere Forestry is the logging equipment product line of Deere & Company (NYSE: DE), headquartered in Moline, Illinois. The brand covers skidders, feller bunchers, harvesters, forwarders, and knuckleboom loaders built for timber harvesting, with Waratah supplying harvesting attachments. Forestry equipment reports inside Deere's Construction and Forestry segment, part of the parent's $45.7 billion FY2025 revenue.
| Brand | Parent Company | Ownership Type |
|---|---|---|
| John Deere Forestry | John Deere | Brand division |
Deere entered forestry equipment as part of its industrial expansion, building tree skidders and logging machines from the 1960s as mechanized timber harvesting grew. The line developed into a dedicated forestry product family covering the full harvesting cycle: feller bunchers to cut and gather trees, skidders to drag stems to landings, loaders to deck them, and harvesters and forwarders for cut-to-length operations dominant in Nordic markets.
Deere built its forestry position partly through acquisition, most notably taking ownership of Waratah, the Finnish harvesting-head maker whose attachments became the standard equipment on Deere forestry carriers. That pairing, Deere carriers plus Waratah heads, created a vertically integrated timber-harvesting offering few competitors match.
The product line has evolved toward precision forestry the same way the parent evolved toward precision agriculture: machine telematics, TimberMatic fleet management, and harvester automation features that log tree data during operations. The forestry business remained a niche but durable part of the Construction and Forestry segment through the FY2025 downturn.
What does John Deere own?
John Deere owns a portfolio of agricultural equipment, construction machinery, forestry equipment, and turf care products. Its primary brands include John Deere Agriculture (tractors, combines, sprayers), John Deere Construction (excavators, loaders), John Deere Forestry (harvesters, forwarders), John Deere Turf Care (lawn equipment), and John Deere Power Systems (diesel engines). The company operates as an integrated equipment manufacturer rather than a holding company.
Is John Deere publicly traded?
Yes, Deere & Company is publicly traded on the New York Stock Exchange under the ticker symbol DE. The company is a component of the S&P 500 index, making it one of the most widely held industrial stocks in the United States.
Who founded John Deere?
John Deere was founded in 1837 by John Deere, a blacksmith who developed the first commercially successful steel plow for Midwest farmers. The company was incorporated as Deere & Company in 1868 and has grown from a single blacksmith shop to the world's largest agricultural equipment manufacturer.
What is John Deere's revenue?
For fiscal year 2025 (ended November 2, 2025), John Deere reported worldwide net sales and revenues of $45.684 billion, a 12% decrease from the prior year. Net income was $5.027 billion, down 29% from $7.100 billion in FY2024. For Q2 FY2026, net sales and revenues increased 5% to $13.369 billion.
Who is the CEO of John Deere?
John May serves as Chairman and CEO of Deere & Company. He has led the company's focus on autonomous farming technology, precision agriculture, and sustainability initiatives, including the See & Spray technology and battery-powered electric equipment development.
What is John Deere's FY2026 outlook?
John Deere forecasts net income attributable to Deere & Company for FY2026 in the range of $4.5 billion to $5.0 billion. First-half FY2026 results showed revenue growth, with Q1 net sales up 13% and Q2 net sales up 5%, suggesting a potential cyclical recovery in agricultural equipment demand.
Is John Deere investing in electric equipment?
Yes, John Deere is investing in battery-powered electric agricultural equipment and aims to demonstrate viable low/no carbon alternative power solutions. The company is developing electric and hybrid-powered equipment across its product lines and has committed to science-based emissions reduction targets.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| John Deere | USA | 1956 | Premium | Global | All Genders |
Market Positioning: John Deere Forestry competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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