Who Owns it-sa Expo&Congress?
it-sa Expo&Congress is Europe's largest IT security trade fair, organized by NürnbergMesse GmbH and held each October at the Nuremberg Exhibition Centre. Founded in 2009, the event drew over 800 exhibitors and roughly 25,000 visitors at its October 27-29, 2026 edition. It is publicly owned through NürnbergMesse and complemented by the year-round it-sa 365 digital platform and international editions in India and Brazil.
it-sa Expo&Congress Timeline
EuropeOfficial Website
Who Owns it-sa Expo&Congress?
- Parent Company: NürnbergMesse GmbH
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| it-sa Expo&Congress | NürnbergMesse GmbH | Wholly owned |
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History of it-sa Expo&Congress
- Founded: 2009
- Founders: NürnbergMesse GmbH
it-sa was first held in 2009 as a specialist IT security exhibition in Nuremberg, at a time when security sat as a track inside general IT fairs like CeBIT. The focused format proved durable: the event grew steadily through the 2010s as cybersecurity became a board-level concern, adding a parallel congress program.
The 2020 pandemic forced a digital edition and prompted the launch of it-sa 365 as the permanent online complement. Post-recovery growth was strong: the 2025 edition set records, and the October 27-29, 2026, edition hosted more than 800 exhibitors and approximately 25,000 visitors across 16-plus halls of the Nuremberg Exhibition Centre.
The franchise expanded internationally with it-sa India (launched 2022, Bengaluru) and it-sa Brasil (2024, São Paulo), extending the brand to emerging markets while the flagship remains in Nuremberg.
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About NürnbergMesse GmbH
What kind of company is NürnbergMesse?
A publicly owned German trade fair and congress company that organizes and hosts events at the Nuremberg Exhibition Centre and internationally.
Who owns NürnbergMesse?
The City of Nuremberg and the Free State of Bavaria each hold 49 percent; the remaining 2 percent is held by regional chambers of commerce.
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Is NürnbergMesse publicly traded?
No. It is publicly owned rather than stock-listed; no shares trade on an exchange.
How much revenue does NürnbergMesse generate?
EUR 345.5 million in 2025, a record year for the group.
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What events does NürnbergMesse organize?
Roughly 140 annually, including it-sa, Spielwarenmesse, BIOFACH, embedded world, and EUROGUSS.
Where is NürnbergMesse headquartered?
At the Messezentrum Nürnberg, its exhibition centre in Nuremberg, Bavaria, Germany.
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- Founded: 1974
- Headquarters: Nuremberg, Bavaria, Germany
- Company Type: Publicly Traded
- Revenue: EUR 345.5 million (2025)
- Employees: 1,267 (2025 average, group)
Where Is it-sa Expo&Congress Made / Based?
- Headquarters: Nuremberg, Bavaria, Germany
it-sa Expo&Congress Categories & Tags
Awards & Recognition
it-sa is consistently described as Europe's largest IT security exhibition by exhibitor count, verified through German trade press and organizer disclosures. The event's scale record was renewed at the 2026 edition.
Brands Owned by NürnbergMesse GmbH
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it-sa Expo&Congress Ownership: Pros & Cons
Advantages
- +Europe's largest security fair by exhibitors, with sustained growth
- +Publicly owned organizer with permanent venue and long-term stability
- +it-sa 365 extends revenue beyond three show days
- +International editions build franchise reach
Considerations
- -Event economics are cyclical and sensitive to security budget cuts
- -DACH-centric, though the global exhibitor base is expanding
- -Competing global events pull international visitors
- -Dependence on the physical October window remains core
Frequently Asked Questions About it-sa Expo&Congress
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Sources & Further Reading
Competitors to it-sa Expo&Congress
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Nuernbergmesse | Germany | 2020 | Mass market | Europe | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: it-sa Expo&Congress competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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