Who Owns it-sa 365?
it-sa 365 is a year-round digital community and exhibitor platform for IT security operated by NürnbergMesse GmbH, the publicly owned Nuremberg trade fair company. Launched in 2020 alongside Europe's largest IT security trade fair, it-sa Expo&Congress, the platform provides digital company profiles, webinars, matchmaking, and industry networking between the annual October events.
it-sa 365 Timeline
EuropeOfficial Website
Who Owns it-sa 365?
- Parent Company: NürnbergMesse GmbH
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
| Brand | Parent Company | Ownership Type |
|---|---|---|
| it-sa 365 | NürnbergMesse GmbH | Wholly owned |
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History of it-sa 365
- Founded: 2020
- Founders: NürnbergMesse GmbH
The platform grew out of the it-sa Expo&Congress trade fair, first held in Nuremberg in 2009 as a specialist IT security exhibition. When the COVID-19 pandemic forced the 2020 fair online, NürnbergMesse launched it-sa 365 as a permanent digital complement rather than a one-off replacement.
The 365 model persists between physical fairs: exhibiting companies maintain always-on digital profiles, publish product content, run webinars, and use AI-supported matchmaking to arrange meetings. Registered users get networking, content libraries, and lead tools year-round, with the October Expo&Congress acting as the physical anchor event.
By 2026 it-sa 365 supported the expanded it-sa franchise, including India (launched 2022), Brasil (2024), and the established German flagship, which drew more than 800 exhibitors and roughly 25,000 visitors at the 2026 edition.
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About NürnbergMesse GmbH
What kind of company is NürnbergMesse?
A publicly owned German trade fair and congress company that organizes and hosts events at the Nuremberg Exhibition Centre and internationally.
Who owns NürnbergMesse?
The City of Nuremberg and the Free State of Bavaria each hold 49 percent; the remaining 2 percent is held by regional chambers of commerce.
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Is NürnbergMesse publicly traded?
No. It is publicly owned rather than stock-listed; no shares trade on an exchange.
How much revenue does NürnbergMesse generate?
EUR 345.5 million in 2025, a record year for the group.
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What events does NürnbergMesse organize?
Roughly 140 annually, including it-sa, Spielwarenmesse, BIOFACH, embedded world, and EUROGUSS.
Where is NürnbergMesse headquartered?
At the Messezentrum Nürnberg, its exhibition centre in Nuremberg, Bavaria, Germany.
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- Founded: 1974
- Headquarters: Nuremberg, Bavaria, Germany
- Company Type: Publicly Traded
- Revenue: EUR 345.5 million (2025)
- Employees: 1,267 (2025 average, group)
Where Is it-sa 365 Made / Based?
- Headquarters: Nuremberg, Bavaria, Germany
it-sa 365 Categories & Tags
Awards & Recognition
The it-sa brand's recognition is institutional: the underlying Expo&Congress is described by German trade press and its organizer as Europe's largest IT security exhibition, and the 2026 edition marked its continued record-scale growth.
Brands Owned by NürnbergMesse GmbH
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it-sa 365 Ownership: Pros & Cons
Advantages
- +Backed by Europe's largest IT security trade fair's exhibitor base
- +Publicly owned parent gives stability and venue advantages
- +Complements rather than competes with the physical event
- +Growing international it-sa franchise adds reach
Considerations
- -Digital event platforms struggled industry-wide post-pandemic
- -Value depends on exhibitors paying for year-round packages
- -Nuremberg-centric brand recognition outside DACH is limited
- -Dependent on the health of the physical Expo&Congress
Frequently Asked Questions About it-sa 365
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Sources & Further Reading
Competitors to it-sa 365
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Nuernbergmesse | Germany | 2009 | Mass market | Europe | All Genders |
Learn More About Competitors
Competitive Analysis
Market Positioning: it-sa 365 competes with 1 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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