Who Owns Ipsos?
Ipsos is the brand of Ipsos SA, a publicly traded French market research company listed on Euronext Paris under ticker IPS. Founded in 1975 in Paris by Didier Truchot, the independent company is the third-largest research firm in the world. It reported EUR 2.52 billion in 2025 revenue and operates in about 90 markets.
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Who Owns Ipsos?
- Parent Company: Ipsos SA
- Ownership Type: Wholly owned
- Company Type: Publicly Traded
- Stock Ticker: Euronext Paris: IPS
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Ipsos | Ipsos SA | Wholly owned |
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History of Ipsos
- Founded: 1975
- Founders: Didier Truchot
Didier Truchot, a researcher who had worked at French institutes including IFOP, founded Ipsos in Paris in 1975. The brand built its early business on French consumer research and expanded across Europe through the 1980s.
The 1999 Paris listing gave it acquisition currency, and the brand became a consolidator. The 2001 purchase of British polling firm MORI added a major UK and US presence and its future CEO. The transformative deal was the roughly $860 million acquisition of Synovate from Aegis Group in 2011, which nearly doubled its size and made it the global number three in research.
Through the 2010s and 2020s the brand absorbed capabilities it lacked: social intelligence platform Synthesio in 2018, plus data science, healthcare research, and mystery shopping boutiques. It invested in proprietary online panels and analytics as research shifted from telephone and face-to-face interviewing to digital measurement.
By 2025 the brand stood as the largest research firm headquartered outside the United States, reporting EUR 2.52 billion in revenue with a strategy centered on combining human panels with AI-assisted analytics.
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About Ipsos SA
What does Ipsos do?
Ipsos sells market research, polling, and data analytics. Its work covers consumer brand research, advertising testing, customer experience, public opinion polling, and healthcare research across about 90 markets.
Is Ipsos publicly traded?
Yes. Ipsos SA trades on Euronext Paris under ticker IPS and is part of the SBF 120 index. Founder Didier Truchot remains the largest individual shareholder.
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When was Ipsos founded?
Didier Truchot founded Ipsos in Paris in 1975. The company listed on the Paris exchange in 1999.
What is Ipsos's revenue?
Ipsos reported 2025 revenue of EUR 2.52 billion, up 3.4 percent over 2024, with an operating margin of EUR 309 million.
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Who is the CEO of Ipsos?
Ben Page has been CEO since 2021. He joined the company through its 2001 acquisition of British polling firm MORI and previously ran Ipsos's UK operations.
- Founded: 1975
- Headquarters: Paris, Ile-de-France, France
- Company Type: Publicly Traded
- Stock: Euronext Paris: IPS
- Revenue: EUR 2.52 billion (FY2025)
- Employees: Approximately 21,000
Where Is Ipsos Made / Based?
- Headquarters: Paris, Ile-de-France, France
Ipsos Categories & Tags
Ipsos Ownership: Pros & Cons
Advantages
- +Third-largest research firm with global panel infrastructure
- +Single-brand simplicity versus multi-brand competitors
- +Founder continuity through chairman and largest shareholder
- +Emerging market coverage rivals cannot easily match
- +Public listing provides acquisition currency
Considerations
- -Organic growth stuck in low single digits
- -AI disruption risk to research production economics
- -Election-driven polling revenue is cyclical
- -Euro-listed visibility below US peers
- -Margin pressure from tech-enabled low-cost entrants
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Frequently Asked Questions About Ipsos
Sources & Further Reading
- Ipsos,
- Ipsos SA company profile, /companies/ipsos
- Ipsos investor relations,
- Euronext Paris,
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Competitors to Ipsos
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Qualtrics | United States | 2002 | Premium | Global | All Genders | |
| Symphony Technology Group | United States | 1999 | Mass market | Global | All Genders |
Learn More About Competitors
Technology SoftwareQualtrics
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Experience management software platform used by enterprises for customer, employee, patient, and market research feedback. Flagship brand of the privately held Qualtrics company, owned by Silver Lake and CPP Investments.
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Technology SoftwareSurveyMonkey
Owned by Symphony Technology Group
Online survey and forms platform owned by private equity firm Symphony Technology Group since 2023, serving millions of users with feedback and research tools.
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Competitive Analysis
Market Positioning: Ipsos competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Ipsos SA Stock Information
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