Ipsos SA

What does Ipsos do?

Ipsos sells market research, polling, and data analytics. Its work covers consumer brand research, advertising testing, customer experience, public opinion polling, and healthcare research across about 90 markets.

Is Ipsos publicly traded?

Yes. Ipsos SA trades on Euronext Paris under ticker IPS and is part of the SBF 120 index. Founder Didier Truchot remains the largest individual shareholder.

When was Ipsos founded?

Didier Truchot founded Ipsos in Paris in 1975. The company listed on the Paris exchange in 1999.

What is Ipsos's revenue?

Ipsos reported 2025 revenue of EUR 2.52 billion, up 3.4 percent over 2024, with an operating margin of EUR 309 million.

Who is the CEO of Ipsos?

Ben Page has been CEO since 2021. He joined the company through its 2001 acquisition of British polling firm MORI and previously ran Ipsos's UK operations.

Didier Truchot, a former researcher at French institutes including IFOP, founded Ipsos in Paris in 1975. The company grew steadily through the 1980s on French and European consumer research contracts.

The 1990s turned Ipsos into a consolidator. It acquired research firms across Europe and listed on the Paris stock exchange in 1999, using the proceeds for an acquisition program that continued for two decades. The 2001 purchase of British polling firm MORI gave it a major UK and US presence and brought in future CEO Ben Page.

The transformative deal came in 2011: the roughly $860 million acquisition of Synovate, the research arm of Aegis Group. Synovate nearly doubled Ipsos's size and made it a genuine global number three, with strength in emerging markets where Western research firms had thin coverage.

Through the 2010s and 2020s Ipsos kept acquiring niche capabilities: social media intelligence company Synthesio in 2018, plus data science, mystery shopping, and healthcare research boutiques. It also invested heavily in proprietary platforms for online panels and analytics as research shifted from phone and face-to-face interviewing to digital and passive measurement.

Revenue for 2025 reached EUR 2.52 billion, up 3.4 percent, though organic growth of just 0.6 percent showed a cautious client spending environment. Elections work, always lumpy, and continued platform investment defined the year.

Ipsos publishes an annual ESG report aligned with French disclosure requirements and the CSRD regime, reports through CDP, and maintains a net-zero commitment for its operations. As a research company its more distinctive ethical dimension is data integrity: panel quality, respondent consent, and polling methodology transparency, areas where it participates in industry standards bodies and publishes methodological documentation.

Ipsos regularly appears in the top tier of the annual GRIT report ranking most innovative research suppliers and has received industry recognition for its public affairs polling and healthcare research practices. It is also a consistent presence on French employer and sustainability rankings.