Who Owns Freecash?

Freecash launched in 2020 as the consumer product of the Berlin startup that would become Almedia. Founder Moritz Hollander, then 18, built the initial get-paid-to platform during the pandemic, when gaming engagement and interest in online earning were both elevated.

The original model was a GPT platform: users earned small payments by completing surveys, testing applications, and playing games, earning cash or gift cards for completing tasks and reaching milestones. This format was not new, but Freecash's growth was distinguished by integrating it with a structured advertiser product rather than running it as a standalone rewards site.

As the platform grew, the company formalized its structure. In 2023 it announced the Almedia corporate identity, positioning Freecash as the flagship consumer product within a broader rewarded user acquisition business serving more than 1,200 advertisers. The restructuring clarified that Freecash was the consumer layer of an adtech engine rather than merely a rewards website.

Product expansion followed. In 2025 Almedia acquired zave.it, a German cashback startup, integrating retail cashback into Freecash and launching the cashback feature in Germany. By that point Freecash counted more than 60 million users, carried a 4.6 Trustpilot rating across more than 300,000 reviews, and had distributed more than $82 million in rewards to users since launch.