Almedia GmbH

What is Almedia?

Almedia is a private Berlin-based advertising technology company founded in 2020. It specializes in rewarded user acquisition, paying consumers to engage with games and brands, with Freecash as its flagship consumer product.

Who owns Almedia?

Almedia is owned by founder Moritz Hollander, who built the company without venture capital funding. It operates as a private GmbH under founder control.

Is Almedia a public company?

No. Almedia is privately held. It has grown entirely without outside equity investment since its 2020 founding.

When was Almedia founded?

Almedia was founded in April 2020 in Berlin by Moritz Hollander, who was 18 at the time.

What is Freecash?

Freecash is Almedia's flagship consumer rewards platform, where more than 60 million users earn money by playing games, completing surveys, testing apps, and receiving cashback. It is operated by Almedia GmbH.

What is Almedia's revenue?

Almedia's annual revenue exceeds $115 million (2025 estimate). It was ranked the fastest-growing advertising company in Europe by the Financial Times FT 1000, growing approximately 18,800 percent between 2020 and 2023.

Almedia was founded in April 2020 in Berlin by Moritz Hollander, who had founded his first startup at age 18. The original product was a get-paid-to rewards platform that later became Freecash, launched during the pandemic when gaming engagement and home-based online earning were both surging.

The early model was a classic GPT site: users completed surveys, played games, and performed tasks in exchange for small payments and rewards. What differentiated the company was treating those engaged users as an advertising product. Rather than simply operating a consumer rewards site, Almedia built a B2B rewarded user acquisition engine on top of it, selling access to its engaged user base to app developers and brands seeking high-retention users.

The company operated under the Freecash name in its early period before restructuring to present Almedia as the corporate parent, with Freecash repositioned as the flagship consumer product. The distinction was formalized publicly in 2023 when the company announced the Almedia corporate identity covering its full product range, with Freecash as the consumer-facing layer.

Growth was extreme. Between 2020 and 2023 the company grew revenue approximately 18,800 percent, earning third place overall and first among advertising companies in the FT 1000. By 2025 its user base exceeded 60 million on Freecash alone and 80 million across products, with more than $82 million paid out to users and more than 1,200 advertisers served. Revenue exceeded $115 million annually.

Expansion continued through acquisition. In 2025 Almedia acquired zave.it, a German cashback startup, integrating cashback commerce into Freecash and launching Freecash cashback in Germany. The company operates globally with a Berlin headquarters and workforce distributed across more than 19 countries, with a US entity, Almedia USA Inc., registered in Wilmington, Delaware, handling certain American transactions.

Almedia's principal independent recognition is its Financial Times ranking: third fastest-growing company in Europe overall and first among advertising companies in the FT 1000, based on approximately 18,800 percent revenue growth between 2020 and 2023. The FT ranking is among the most credible independent growth verifications for private companies.

No major regulatory action is on record. The structural scrutiny applied to rewarded platforms concerns the sustainability of the model and the value users receive relative to their data and time. Trustpilot data shows a 4.6 rating across more than 300,000 reviews, indicating generally positive user experience, though GPT platforms broadly face criticism about payout thresholds and task qualification rates.

The company operates under GDPR as a German entity, with privacy obligations covering the consumer data its rewarded model collects. No enforcement action is documented.