Who Owns Cactus Jack?
Cactus Jack is owned and operated by its founder, Travis Scott (Jacques Bermon Webster II), an American rapper and entrepreneur. Founded in 2017, Cactus Jack operates as both a record label under Epic Records and a creative agency that partners with major brands including Nike, McDonald's, and Dior. The label is privately held and not publicly traded.
Parent Company
Unknown
Founded
2017
Status
Private
Headquarters
Los Angeles, California, USA
Who Owns Cactus Jack?
- Parent Company: Unknown
- Ownership Type: Wholly owned
- Company Type: State-Owned
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Cactus Jack | Unknown | Wholly owned |
History of Cactus Jack
- Founded: 2017
- Founders: Travis Scott (Jacques Bermon Webster II)
Travis Scott founded Cactus Jack in 2017. The name derives from his childhood nickname and his love of cacti, which he has described in interviews. The label was created as a platform for Scott to sign and develop emerging artists while maintaining creative control over his own releases.
Cactus Jack Records released its first major project, the compilation album "JackBoys," in December 2019. The album debuted at number one on the Billboard 200 and featured Scott alongside signed artists Don Toliver, Sheck Wes, and Chase B. Don Toliver has since become the label's most successful signing, with his 2023 album "Love Sick" debuting at number one on the Billboard 200.
The label's roster has included Don Toliver, Sheck Wes, Chase B, and SoFaygo. Scott has used Cactus Jack as a vehicle for collaborative projects, including the "Cactus Jack for Fragment" design collaboration with Nike and Hiroshi Fujiwara in 2021.
Beyond music, Cactus Jack has become known for its high-profile brand collaborations. The Nike Air Jordan x Cactus Jack partnership, which began in 2017, has produced multiple highly sought-after sneaker releases. The Travis Scott x Air Jordan 1 "Mocha" and "Reverse Mocha" editions are among the most hyped sneaker releases of the past decade, with resale prices reaching thousands of dollars.
The McDonald's collaboration in September 2020 was a landmark moment. Scott became the first celebrity to have a named meal at McDonald's since Michael Jordan in 1992. The "Travis Scott Meal" (a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ sauce, and a Sprite) sold out at McDonald's locations across the United States. McDonald's reported supply shortages due to the demand.
The Dior collaboration in 2022 brought Cactus Jack into luxury fashion. Scott designed a capsule collection for Dior's Spring/Summer 2023 men's line under the direction of Kim Jones. The collection included clothing, accessories, and a reimagined Dior B23 sneaker.
Cactus Jack has also ventured into film and entertainment. The label produced the 2023 film "Circus Maximus," which accompanied Scott's "Utopia" album and was distributed by A24. The film screened in select theaters before the album's release.
Where Is Cactus Jack Made / Based?
- Headquarters: Los Angeles, California, USA
Cactus Jack Sustainability & Ethics
Cactus Jack does not publish a sustainability report or maintain independently verified environmental or ethical certifications. The brand's sustainability and ethics considerations are limited.
Product Manufacturing: Cactus Jack collaborative products are manufactured by partner brands using their existing supply chains. Nike manufactures sneakers through its global supply chain, which has faced scrutiny regarding labor conditions in Southeast Asian factories. Dior manufactures through LVMH's supply chain. Cactus Jack does not independently control or audit these manufacturing processes.
Philanthropy: Travis Scott established the Cactus Jack Foundation, a 501(c)(3) nonprofit organization. The foundation has focused on educational initiatives, including the Cactus Jack Design Dior program, which provides design education opportunities for students from historically underrepresented communities. The foundation has also provided disaster relief funding for Houston-area communities.
No Independent Certifications: Cactus Jack is not B Corp certified, does not hold Fair Trade certification, and does not publish environmental impact data. The brand's sustainability profile is determined by its partner brands' practices rather than its own policies.
Awards & Recognition
Cactus Jack and Travis Scott have received significant recognition in music and culture:
- Grammy Award Nominations: Scott has received 10 Grammy Award nominations across his career, though he has not won as of 2026. Nominations include Best Rap Album for "Astroworld" and Best Rap Song for "Sicko Mode."
- Billboard Music Awards: Scott has won multiple Billboard Music Awards, including Top Streaming Song for "Sicko Mode" in 2019.
- BET Hip Hop Awards: Scott has received several BET Hip Hop Awards, including Best Live Performer.
- Sneaker of the Year (2021): The Nike Air Jordan 1 Low "Reverse Mocha" by Travis Scott was widely recognized as Sneaker of the Year by Complex, Sole Collector, and other sneaker media outlets.
- Cannes Lions (2021): The McDonald's Travis Scott Meal campaign received recognition at the Cannes Lions International Festival of Creativity for its innovative celebrity partnership approach.
Cactus Jack Recalls & Controversies
Astroworld Festival Tragedy (November 5, 2021): The most significant controversy associated with Cactus Jack is the crowd crush tragedy at the Astroworld Festival in Houston, Texas. Ten people died and hundreds were injured during Scott's headlining performance when the crowd of approximately 50,000 surged toward the stage. The victims ranged in age from 9 to 27. The Houston Police Department conducted a criminal investigation that lasted over a year. In June 2023, a grand jury declined to indict Scott or any individuals associated with the event on criminal charges. Scott stated he was unaware of the severity of the situation during the performance. Multiple civil lawsuits were filed against Scott, Live Nation, and other parties involved in organizing the festival. In May 2024, Scott reached a confidential settlement with the family of Ezra Blount, a 9-year-old who died from injuries sustained at the festival. Additional settlements with other victims' families have been reported, though most terms remain confidential. The Astroworld Festival was permanently discontinued.
Nike Postponement (2021): Following the Astroworld tragedy, Nike postponed the release of the Air Jordan 1 Low "Reverse Mocha" collaboration with Scott. The sneaker was eventually released in 2022. Nike did not terminate its partnership with Scott but adjusted the timing and marketing approach for subsequent releases.
Brand Partnership Suspensions (2021-2022): Several brand partners paused or ended their relationships with Scott following the Astroworld tragedy. Dior postponed its Cactus Jack capsule collection launch. Anheuser-Busch discontinued the Cactus Jack seltzer collaboration. Other partners maintained their relationships but adjusted timing. Most partnerships resumed in 2022-23 as public attention shifted.
Copyright Lawsuits: Scott and Cactus Jack have faced multiple copyright infringement lawsuits alleging unauthorized sampling or musical similarities. These cases are typical in the music industry and have generally been settled or dismissed. No significant ongoing copyright litigation has been reported as of 2026.
Cactus Jack Ownership: Pros & Cons
Advantages
- +Complete creative control and ownership under Travis Scott as sole proprietor
- +Joint venture with Epic Records provides major-label distribution without equity dilution
- +Proven ability to generate cultural moments and consumer demand across music, fashion, and food
- +Strong brand partnerships with Nike, Dior, and other premium brands that command high resale values
- +Direct revenue from merchandise, touring, and brand deals without intermediary layers
Considerations
- -The Astroworld tragedy created significant legal, financial, and reputational damage
- -Brand is entirely dependent on Travis Scott's personal reputation and continued cultural relevance
- -No public financial transparency as a privately held entity
- -Limited sustainability or ethical certifications compared to publicly traded consumer brands
- -Brand partnership suspensions following Astroworld demonstrated vulnerability to reputation risk
Frequently Asked Questions About Cactus Jack
Sources & Further Reading
- Billboard: Travis Scott Chart History
- Forbes: Travis Scott Profile and Earnings Estimates
- RIAA: Travis Scott Certifications
- Complex: Cactus Jack Sneaker Coverage
- Houston Police Department: Astroworld Festival Investigation
- Epic Records / Sony Music Entertainment
- Cactus Jack Official Website
- Wikidata: Travis Scott
- Rolling Stone: Astroworld Festival Coverage
- StockX: Cactus Jack Sneaker Resale Data
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