
Cactus Jack is owned and operated by its founder, Travis Scott (Jacques Bermon Webster II), an American rapper and entrepreneur. Founded in 2017, Cactus Jack operates as both a record label under Epic Records and a creative agency that partners with major brands including Nike, McDonald's, and Dior. The label is privately held and not publicly traded.
Parent Company
Founded
2017
Status
Private
Headquarters
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Cactus Jack | Travis Scott (Jacques Bermon Webster II) | Wholly owned |
Travis Scott founded Cactus Jack in 2017. The name derives from his childhood nickname and his love of cacti, which he has described in interviews. The label was created as a platform for Scott to sign and develop emerging artists while maintaining creative control over his own releases.
Cactus Jack Records released its first major project, the compilation album "JackBoys," in December 2019. The album debuted at number one on the Billboard 200 and featured Scott alongside signed artists Don Toliver, Sheck Wes, and Chase B. Don Toliver has since become the label's most successful signing, with his 2023 album "Love Sick" debuting at number one on the Billboard 200.
The label's roster has included Don Toliver, Sheck Wes, Chase B, and SoFaygo. Scott has used Cactus Jack as a vehicle for collaborative projects, including the "Cactus Jack for Fragment" design collaboration with Nike and Hiroshi Fujiwara in 2021.
Beyond music, Cactus Jack has become known for its high-profile brand collaborations. The Nike Air Jordan x Cactus Jack partnership, which began in 2017, has produced multiple highly sought-after sneaker releases. The Travis Scott x Air Jordan 1 "Mocha" and "Reverse Mocha" editions are among the most hyped sneaker releases of the past decade, with resale prices reaching thousands of dollars.
The McDonald's collaboration in September 2020 was a landmark moment. Scott became the first celebrity to have a named meal at McDonald's since Michael Jordan in 1992. The "Travis Scott Meal" (a Quarter Pounder with cheese, bacon, and lettuce, medium fries with BBQ sauce, and a Sprite) sold out at McDonald's locations across the United States. McDonald's reported supply shortages due to the demand.
The Dior collaboration in 2022 brought Cactus Jack into luxury fashion. Scott designed a capsule collection for Dior's Spring/Summer 2023 men's line under the direction of Kim Jones. The collection included clothing, accessories, and a reimagined Dior B23 sneaker.
Cactus Jack has also ventured into film and entertainment. The label produced the 2023 film "Circus Maximus," which accompanied Scott's "Utopia" album and was distributed by A24. The film screened in select theaters before the album's release.
Who owns the Cactus Jack brand?
Travis Scott (Jacques Bermon Webster II) owns the Cactus Jack brand. He founded Cactus Jack Records in 2017 as an imprint under Epic Records, a division of Sony Music Entertainment. The Cactus Jack brand extends beyond the record label to include merchandise, brand collaborations with Nike, McDonald's, Dior, Audemars Piguet, and PlayStation, and the Cactus Jack Foundation. Scott operates as a private individual business entity, not a publicly traded corporation, so financial details are not publicly disclosed.
How much does Travis Scott make from Nike?
Forbes estimated that Travis Scott earns approximately $10 million per year from his Nike partnership. The collaboration includes Air Jordan and Dunk sneaker models, many of which sell out instantly and command significant premiums on resale markets. The Cactus Jack x Nike collaboration generates 184,000 monthly searches according to CollabIndex, with a heat score of 91 out of 100. In June 2026, Cactus Jack and Nike released a 50-item Total 90 collection tied to the FIFA World Cup.
What happened at Astroworld?
On November 5, 2021, ten people died and hundreds were injured during a crowd crush at the Astroworld Festival at NRG Park in Houston, Texas, while Travis Scott was performing. The victims ranged in age from 9 to 27. Ten wrongful death lawsuits were filed against Scott, Live Nation, Apple, and other defendants. All ten lawsuits were settled by 2024 with confidential terms. A grand jury declined to indict Scott on criminal charges in June 2023. The tragedy led to paused brand partnerships and a hiatus from public performance before his return with Utopia in 2023.
How much did the Circus Maximus tour gross?
The Circus Maximus World Tour grossed over $250 million and sold more than 2.2 million tickets across 85 shows in 20 countries, making it the highest-grossing solo rap tour in history as of November 2025, according to Live Nation and Billboard Boxscore. The tour ran from October 2023 to November 2025, spanning six continents. The final show was in Mumbai, India, on November 19, 2025. The tour included the biggest single-artist show in Delhi's history with 125,000 fans.
What artists are signed to Cactus Jack Records?
Cactus Jack Records, founded in 2017, has signed artists including Don Toliver, Sheck Wes, SoFaygo, Chase B, Wallie the Sensei, and Luxury Tax 50. The label operates as an imprint under Epic Records. Its first compilation album, JackBoys, was released in December 2019 and topped the Billboard 200. The second compilation, JackBoys 2, was released in July 2025 and also reached number one, making it Travis Scott's sixth consecutive number-one album on the Billboard 200.
What is Travis Scott's net worth?
Travis Scott's exact net worth is not publicly disclosed because he operates as a private individual, not a publicly traded company. Forbes estimated his annual earnings at $39.5 million in 2020, including approximately $10 million from the Nike deal and approximately $20 million from the McDonald's collaboration. His Circus Maximus World Tour grossed over $250 million from 2023 to 2025. Industry estimates of his net worth range widely, but no verified figure is publicly available.
What are Travis Scott's biggest brand collaborations?
Travis Scott's major brand collaborations include Nike (Air Jordan and Dunk sneakers, ongoing since approximately 2017), McDonald's (Travis Scott Meal in 2020, earning approximately $20 million), Dior (Spring 2022 men's collection, the first full Dior collection created with a musician), Audemars Piguet (limited-edition Royal Oak Perpetual Calendar in brown ceramic), and PlayStation (strategic creative partnership for the PS5 launch in 2020). In 2026, his Cactus Jack banner struck a first-look deal with Paramount Pictures for film and TV projects.
Cactus Jack does not publish a sustainability report or maintain independently verified environmental or ethical certifications. The brand's sustainability and ethics considerations are limited.
Product Manufacturing: Cactus Jack collaborative products are manufactured by partner brands using their existing supply chains. Nike manufactures sneakers through its global supply chain, which has faced scrutiny regarding labor conditions in Southeast Asian factories. Dior manufactures through LVMH's supply chain. Cactus Jack does not independently control or audit these manufacturing processes.
Philanthropy: Travis Scott established the Cactus Jack Foundation, a 501(c)(3) nonprofit organization. The foundation has focused on educational initiatives, including the Cactus Jack Design Dior program, which provides design education opportunities for students from historically underrepresented communities. The foundation has also provided disaster relief funding for Houston-area communities.
No Independent Certifications: Cactus Jack is not B Corp certified, does not hold Fair Trade certification, and does not publish environmental impact data. The brand's sustainability profile is determined by its partner brands' practices rather than its own policies.
Cactus Jack and Travis Scott have received significant recognition in music and culture:
Astroworld Festival Tragedy (November 5, 2021): The most significant controversy associated with Cactus Jack is the crowd crush tragedy at the Astroworld Festival in Houston, Texas. Ten people died and hundreds were injured during Scott's headlining performance when the crowd of approximately 50,000 surged toward the stage. The victims ranged in age from 9 to 27. The Houston Police Department conducted a criminal investigation that lasted over a year. In June 2023, a grand jury declined to indict Scott or any individuals associated with the event on criminal charges. Scott stated he was unaware of the severity of the situation during the performance. Multiple civil lawsuits were filed against Scott, Live Nation, and other parties involved in organizing the festival. In May 2024, Scott reached a confidential settlement with the family of Ezra Blount, a 9-year-old who died from injuries sustained at the festival. Additional settlements with other victims' families have been reported, though most terms remain confidential. The Astroworld Festival was permanently discontinued.
Nike Postponement (2021): Following the Astroworld tragedy, Nike postponed the release of the Air Jordan 1 Low "Reverse Mocha" collaboration with Scott. The sneaker was eventually released in 2022. Nike did not terminate its partnership with Scott but adjusted the timing and marketing approach for subsequent releases.
Brand Partnership Suspensions (2021-2022): Several brand partners paused or ended their relationships with Scott following the Astroworld tragedy. Dior postponed its Cactus Jack capsule collection launch. Anheuser-Busch discontinued the Cactus Jack seltzer collaboration. Other partners maintained their relationships but adjusted timing. Most partnerships resumed in 2022-23 as public attention shifted.
Copyright Lawsuits: Scott and Cactus Jack have faced multiple copyright infringement lawsuits alleging unauthorized sampling or musical similarities. These cases are typical in the music industry and have generally been settled or dismissed. No significant ongoing copyright litigation has been reported as of 2026.
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Sony Music Entertainment | USA | 2012 | Mass market | United states | All-ages | |
| Universal Music Group | USA | 1991 | Mass market | United states | All Genders | |
| Universal Music Group | USA | 1984 | Mass market | Global | All Genders | |
| Sony Music Entertainment | USA | 1953 | Mass market | Global | All Genders | |
| Universal Music Group | USA | 1989 | Premium | Global | All Genders | |
| Sony Music Entertainment | USA | 1981 | Premium | Global | All Genders |
MusicOwned by Sony Music Entertainment
American record label owned by Sony Music Entertainment, founded in 2012 and known for hip-hop and contemporary music.
MusicOwned by Universal Music Group
Influential Southern hip-hop record label founded in 1991 in New Orleans by Bryan "Birdman" Williams and Ronald "Slim" Williams, with distribution through Republic Records (Universal Music Group).
Media EntertainmentOwned by Universal Music Group
American hip-hop record label founded in 1984 by Rick Rubin and Russell Simmons, now owned by Universal Music Group, headquartered in New York City.
Media EntertainmentOwned by Sony Music Entertainment
American record label founded in 1953 as a Columbia Records subsidiary, now owned by Sony Music Entertainment. Home to artists across pop, hip-hop, rock, and R&B.
Media EntertainmentOwned by Universal Music Group
American record label founded in 1989 by Jimmy Iovine and Ted Field, owned by Universal Music Group and specializing in hip-hop, pop, and alternative music.
Media EntertainmentOwned by Sony Music Entertainment
American record label founded in 1981, now owned by Sony Music Entertainment, specializing in hip-hop, R&B, and pop music.
Market Positioning: Cactus Jack competes with 6 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Looking for brands with different ownership structures? These similar brands are not owned by Travis Scott (Jacques Bermon Webster II), giving you alternative choices that support different corporate structures.
MusicOwned by Warner Music Group
American record-label brand owned by Warner Music Group and operated within Atlantic Music Group.
300 Entertainment is owned by Warner Music Group, a public company, a different structure than Cactus Jack's parent.
MusicOwned by Universal Music Group
Influential Southern hip-hop record label founded in 1991 in New Orleans by Bryan "Birdman" Williams and Ronald "Slim" Williams, with distribution through Republic Records (Universal Music Group).
Cash Money Records is owned by Universal Music Group, a public company, a different structure than Cactus Jack's parent.
MusicOwned by Universal Music Group
American record label founded in 1945, now owned by Universal Music Group (AMS: UMG). Specializing in rock, pop, and country music. Headquartered in New York City.
Mercury Records is owned by Universal Music Group, a public company, a different structure than Cactus Jack's parent.
MusicOwned by Apple Inc.
American music and video streaming service developed and operated by Apple Inc.
Apple Music is owned by Apple Inc., a public company, a different structure than Cactus Jack's parent.
MusicOwned by Alphabet Inc.
Music streaming service operated by YouTube, a subsidiary of Google and Alphabet Inc. Offers ad-supported and premium tiers with access to music videos, live performances, and audio tracks.
YouTube Music is owned by Alphabet Inc., a public company, a different structure than Cactus Jack's parent.
MusicOwned by Sony Music Entertainment
American record label owned by Sony Music Entertainment, founded in 2012 and known for hip-hop and contemporary music.
Alamo Records is owned by Sony Music Entertainment, offering a different ownership alternative.
Discover popular brands and companies in the Music category and related searches from other users.

American record-label brand owned by Warner Music Group and operated within Atlantic Music Group.

American record label owned by Sony Music Entertainment, founded in 2012 and known for hip-hop and contemporary music.

American music and video streaming service developed and operated by Apple Inc.