Travis Scott (Jacques Bermon Webster II)

Who owns the Cactus Jack brand?
Travis Scott (Jacques Bermon Webster II) owns the Cactus Jack brand. He founded Cactus Jack Records in 2017 as an imprint under Epic Records, a division of Sony Music Entertainment. The Cactus Jack brand extends beyond the record label to include merchandise, brand collaborations with Nike, McDonald's, Dior, Audemars Piguet, and PlayStation, and the Cactus Jack Foundation. Scott operates as a private individual business entity, not a publicly traded corporation, so financial details are not publicly disclosed.

How much does Travis Scott make from Nike?
Forbes estimated that Travis Scott earns approximately $10 million per year from his Nike partnership. The collaboration includes Air Jordan and Dunk sneaker models, many of which sell out instantly and command significant premiums on resale markets. The Cactus Jack x Nike collaboration generates 184,000 monthly searches according to CollabIndex, with a heat score of 91 out of 100. In June 2026, Cactus Jack and Nike released a 50-item Total 90 collection tied to the FIFA World Cup.

What happened at Astroworld?
On November 5, 2021, ten people died and hundreds were injured during a crowd crush at the Astroworld Festival at NRG Park in Houston, Texas, while Travis Scott was performing. The victims ranged in age from 9 to 27. Ten wrongful death lawsuits were filed against Scott, Live Nation, Apple, and other defendants. All ten lawsuits were settled by 2024 with confidential terms. A grand jury declined to indict Scott on criminal charges in June 2023. The tragedy led to paused brand partnerships and a hiatus from public performance before his return with Utopia in 2023.

How much did the Circus Maximus tour gross?
The Circus Maximus World Tour grossed over $250 million and sold more than 2.2 million tickets across 85 shows in 20 countries, making it the highest-grossing solo rap tour in history as of November 2025, according to Live Nation and Billboard Boxscore. The tour ran from October 2023 to November 2025, spanning six continents. The final show was in Mumbai, India, on November 19, 2025. The tour included the biggest single-artist show in Delhi's history with 125,000 fans.

What artists are signed to Cactus Jack Records?
Cactus Jack Records, founded in 2017, has signed artists including Don Toliver, Sheck Wes, SoFaygo, Chase B, Wallie the Sensei, and Luxury Tax 50. The label operates as an imprint under Epic Records. Its first compilation album, JackBoys, was released in December 2019 and topped the Billboard 200. The second compilation, JackBoys 2, was released in July 2025 and also reached number one, making it Travis Scott's sixth consecutive number-one album on the Billboard 200.

What is Travis Scott's net worth?
Travis Scott's exact net worth is not publicly disclosed because he operates as a private individual, not a publicly traded company. Forbes estimated his annual earnings at $39.5 million in 2020, including approximately $10 million from the Nike deal and approximately $20 million from the McDonald's collaboration. His Circus Maximus World Tour grossed over $250 million from 2023 to 2025. Industry estimates of his net worth range widely, but no verified figure is publicly available.

What are Travis Scott's biggest brand collaborations?
Travis Scott's major brand collaborations include Nike (Air Jordan and Dunk sneakers, ongoing since approximately 2017), McDonald's (Travis Scott Meal in 2020, earning approximately $20 million), Dior (Spring 2022 men's collection, the first full Dior collection created with a musician), Audemars Piguet (limited-edition Royal Oak Perpetual Calendar in brown ceramic), and PlayStation (strategic creative partnership for the PS5 launch in 2020). In 2026, his Cactus Jack banner struck a first-look deal with Paramount Pictures for film and TV projects.

Travis Scott began making music as a teenager in Houston, Texas. He attended the University of Texas at San Antonio briefly before dropping out to pursue music full time, moving to Los Angeles in the early 2010s. His early career involved working with producers including Mike Dean and building connections with T.I.'s Grand Hustle label and Kanye West's GOOD Music collective.

Scott's first major release was the mixtape Owl Pharaoh in 2013, followed by Days Before Rodeo in 2014. His debut studio album, Rodeo, was released in 2015 and reached number three on the Billboard 200. The album featured the hit single "Antidote" and established Scott as a rising force in hip-hop. His second album, Birds in the Trap Sing McKnight, was released in 2016 and became his first number-one album on the Billboard 200.

In 2017, Scott launched Cactus Jack Records as an imprint under Epic Records. The label was designed to sign and develop emerging artists while giving Scott creative control over collaborative projects. The first major signing was Sheck Wes, followed by Don Toliver in 2018. The label's first compilation album, JackBoys, was released in December 2019 and topped the Billboard 200, making it the first number-one album of 2020.

Scott's third studio album, Astroworld, was released in August 2018 and became his second consecutive number-one album. The album yielded his first Billboard Hot 100 number-one single, "Sicko Mode" featuring Drake. The Astroworld album name was inspired by the defunct Six Flags AstroWorld theme park in Houston, which Scott attended as a child. The album's success led to the Astroworld Festival, a music event Scott organized in Houston starting in 2018.

The brand collaboration business accelerated in the late 2010s. The Nike partnership, which began around 2017, produced some of the most sought-after sneakers in the market, including the Air Jordan 1 Retro High OG "Cactus Jack," the Air Jordan 4 "Cactus Jack," and the Air Jordan 1 Low "Reverse Mocha" (2022), which featured a reversed Nike Swoosh that became an iconic design element. Forbes estimated the Nike deal alone generates approximately $10 million per year for Scott.

In 2020, the Travis Scott Meal collaboration with McDonald's was a landmark in celebrity-brand partnerships. The meal, a Quarter Pounder with cheese, bacon, and lettuce with a medium Sprite and fries, was the first celebrity-named McDonald's meal since Michael Jordan in 1992. Forbes estimated Scott earned approximately $20 million from the deal, including $5 million in endorsement fees and $15 million in Cactus Jack merchandise sales. The collaboration caused shortages at McDonald's locations and demonstrated the commercial power of Scott's brand.

Also in 2020, Scott announced a strategic creative partnership with PlayStation ahead of the PS5 launch, producing promotional content and Cactus Jack-branded PlayStation merchandise. He had previously hosted a virtual concert in Fortnite in April 2020 that reached more than 27 million viewers, demonstrating his ability to generate massive digital engagement.

The Dior collaboration followed in 2021. Kim Jones, Dior's artistic director for menswear, partnered with Scott on the Spring 2022 men's collection, the first full Dior collection ever created with a musician. The collection was unveiled in Paris in June 2021 and drew on Scott's Texas heritage and Dior's history, including a reference to Christian Dior's 1947 trip to Texas.

On November 5, 2021, the Astroworld Festival in Houston became the site of one of the deadliest crowd-crush incidents in modern concert history. Ten people died and hundreds were injured during a crowd surge at NRG Park while Scott was performing. The tragedy led to extensive litigation, canceled partnerships, and a prolonged hiatus from public performance. Scott's reputation and brand value were severely affected in the immediate aftermath.

Scott returned with his fourth studio album, Utopia, in July 2023. The album debuted at number one on the Billboard 200 with 496,000 equivalent album units in its opening week, his fourth consecutive number-one. The album spawned Billboard Hot 100 top-ten singles including "Meltdown" featuring Drake, "Fe!n" featuring Playboi Carti, and "K-pop" with Bad Bunny and The Weeknd. Scott also co-directed and released a short film, Circus Maximus, to accompany the album.

The Circus Maximus World Tour launched in October 2023 in support of Utopia. The tour ran for two years across six continents, 20 countries, and 50 cities. According to Live Nation and Billboard Boxscore, the tour grossed over $250 million and sold more than 2.2 million tickets, making it the highest-grossing solo rap tour in history. The tour included the biggest single-artist show in Delhi's history, with 125,000 fans in attendance. The final show was in Mumbai on November 19, 2025.

In 2025, Scott released the single "4x4," which peaked at number one on the Billboard Hot 100. In July 2025, he released JackBoys 2, the second Cactus Jack compilation album, featuring label artists Don Toliver, Sheck Wes, SoFaygo, and Wallie the Sensei. The album topped the Billboard 200, making it Scott's sixth consecutive number-one album overall.

In 2026, Scott expanded into film and television. He has a small role in Christopher Nolan's film "The Odyssey" and collaborated on its end-credit song "When I'm Home." His Cactus Jack banner struck a first-look deal with Paramount Pictures to develop film and TV projects. Scott also appeared in a comedy film "Rolling Loud" with Owen Wilson, filmed during his 2024 tour. In June 2026, Cactus Jack and Nike released a 50-item Total 90 collection tied to the 2026 FIFA World Cup, covering ten countries with jerseys, jackets, hoodies, T-shirts, and caps.

The Astroworld Festival tragedy on November 5, 2021, is the most significant controversy associated with Travis Scott. Ten people died and hundreds were injured during a crowd crush at NRG Park in Houston while Scott was performing. The victims ranged in age from 9 to 27. The incident prompted a criminal investigation by Houston police, though a grand jury declined to indict Scott in June 2023. Ten wrongful death lawsuits were filed against Scott, Live Nation, Apple, Front Gate Ticketing Solutions, and other defendants.

All ten wrongful death lawsuits were settled by 2024. Nine were settled by May 2024, including the case filed by the family of Madison Dubiski, a 23-year-old Houston resident. The final lawsuit, filed by the family of 9-year-old Ezra Blount, the youngest victim, was settled in 2024. All settlement terms were confidential. The settlements closed the civil litigation, though the tragedy remains a defining event in Scott's career.

The Astroworld tragedy had immediate commercial consequences. Several brand partnerships were paused or canceled in the aftermath. Scott's reputation as a live performer was damaged, and he took a prolonged hiatus from public performance before returning with the Utopia album in 2023 and the Circus Maximus tour later that year.

Scott has also faced scrutiny over his crowd management practices at earlier concerts. He had been arrested or cited for inciting crowds at Lollapalooza in 2015 and at a show in Arkansas in 2017, though these incidents did not result in serious injuries. Critics have argued that Scott's performance style, which encourages fans to rush the stage and mosh, contributed to a culture that made the Astroworld tragedy more likely.

Despite the controversy, Scott's commercial recovery has been substantial. The Circus Maximus tour's record-breaking gross and the number-one debut of Utopia and JackBoys 2 demonstrate that his core audience and brand partners have largely returned. However, the Astroworld tragedy remains a permanent part of his public record and is frequently referenced in media coverage of his career.