Who Owns Bisquick?
Bisquick is an American all-purpose baking mix brand owned by General Mills, the publicly traded Minneapolis food company listed on the NYSE under GIS. Introduced in 1931, Bisquick was the first nationally sold premixed baking product, combining flour, shortening, salt, and leavening so home cooks could make biscuits, pancakes, and waffles by adding liquid. It remains one of the best-selling baking mixes in North America nearly a century later.
Parent Company
Founded
1931
Status
Publicly Traded
Headquarters
Bisquick Timeline
United StatesOfficial Website
Who Owns Bisquick?
- Parent Company: General Mills, Inc.
- Ownership Type: Product line
- Company Type: Publicly Traded
- Stock Ticker: NYSE: GIS
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Bisquick | General Mills, Inc. | Product line |
Where to Buy
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History of Bisquick
- Founded: 1931
- Founders: General Mills
Bisquick's origin is one of the best-known product stories in American food history. In 1930, General Mills sales executive Carl Smith was traveling by train from San Francisco when a dining-car chef served him fresh biscuits made in minutes. The chef's secret was a premixed blend of flour, lard, leavening, and salt kept on ice. Smith brought the idea back to General Mills, whose chemists reformulated it into a shelf-stable dry mix launched nationally in 1931 as Bisquick.
The product was an immediate success because it cut biscuit-making to minutes: add milk or water, stir, and bake. Advertising through the Depression and wartime years framed it as a shortcut for busy households, and recipes expanded from biscuits to pancakes, waffles, dumplings, and coffee cake.
Competitors followed with their own mixes, including Aunt Jemima (later Pearl Milling Company), Martha White, and store brands, but Bisquick held the category's top position. General Mills extended the line into Shake 'n Pour bottles, Heart Smart reduced-fat versions, and gluten-free formulations.
Ninety-plus years after launch, Bisquick remains the leading all-purpose baking mix in the United States, sold in nearly every major grocery chain, with the "Bisquick impossible pie" and related back-of-box recipes forming a durable recipe ecosystem.
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About General Mills, Inc.
What does General Mills own?
General Mills owns a portfolio of consumer food brands including Cheerios, Lucky Charms, Wheaties, Cinnamon Toast Crunch, Betty Crocker, Pillsbury, Haagen-Dazs, Nature Valley, Yoplait, Totino's, Old El Paso, Annie's, and Blue Buffalo pet food. The company operates in more than 100 countries and sells products across breakfast cereals, snacks, baking, frozen foods, yogurt, and pet food categories.
Is General Mills publicly traded?
Yes, General Mills, Inc. is listed on the New York Stock Exchange under ticker GIS. The company has been publicly traded for decades and has paid dividends continuously for more than 125 years. Major institutional shareholders include Vanguard Group, BlackRock, and State Street. General Mills has no single controlling shareholder.
What is General Mills' annual revenue?
For fiscal year 2025 (ended May 25, 2025), General Mills reported net sales of $19.5 billion, down 2% from $19.86 billion in FY2024. Net earnings were $2.3 billion, down 8% year-over-year. Diluted EPS was $4.10, and adjusted diluted EPS was $4.21. Operating profit was $3.3 billion, down 4%.
Who is the CEO of General Mills?
Jeff Harmening has served as Chairman and CEO since 2017. He has emphasized a "remarkable experience" framework focused on product innovation, consumer value, and brand building to restore volume-driven growth. Harmening stated that the company's "number one goal in fiscal 2026 is to restore volume-driven organic sales growth."
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Who founded General Mills?
General Mills was formed in 1928 through the merger of Washburn-Crosby Company and several other flour milling companies. Washburn-Crosby Company was founded in 1866 by Cadwallader Washburn and John Crosby in Minneapolis, Minnesota. James Ford Bell led the 1928 merger that created General Mills.
Where is General Mills headquartered?
General Mills is headquartered in Minneapolis, Minnesota, USA. The company has maintained its headquarters in the Minneapolis area since its founding, reflecting the city's historical importance as a center of flour milling and food processing.
What is General Mills' FY2026 outlook?
For fiscal 2026, General Mills expects organic net sales to range from down 1% to up 1%. Adjusted operating profit is expected to decline 10-15% in constant currency, and adjusted diluted EPS is expected to decline 10-15% from the FY2025 base of $4.21. The decline reflects growth investments, input cost inflation including tariff impacts, and a reset of corporate incentive compensation.
- Founded: 1928
- Headquarters: Minneapolis, Minnesota, USA
- Company Type: Publicly Traded
- Stock: NYSE: GIS
Where Is Bisquick Made / Based?
- Headquarters: Minneapolis, Minnesota, USA
Bisquick Categories & Tags
Brands Owned by General Mills, Inc.
Food BeverageAnnie's
Owned by General Mills, Inc.
American brand of organic and natural food products including mac and cheese, snacks, and baking mixes.
organic-foodnaturalmac-and-cheese
Food BeverageBetty Crocker
Owned by General Mills, Inc.
Iconic American baking brand owned by General Mills, created as a fictional persona in 1921 and now covering cake mixes, frosting, Bisquick, and Hamburger Helper.
bakingfoodpackaged-food
Pet CareBlue Buffalo
Owned by General Mills, Inc.
Premium natural pet food brand owned by General Mills, founded in 2002 and acquired in 2018 for approximately $8 billion, covering BLUE Wilderness, Basics, and True Solutions lines.
pet-fooddog-foodcat-food
Food BeverageCheerios
Owned by General Mills, Inc.
Iconic American breakfast cereal brand consisting of toasted oat O's, known for its heart-healthy positioning. Owned by General Mills.
breakfast-cerealoat-cerealhealthy-cereal
Food BeverageHäagen-Dazs
Owned by General Mills, Inc.
Premium ice cream brand founded in 1961 in the Bronx, New York, owned by Nestlé and sold in over 70 countries.
ice-creampremium-dessertfrozen-treats
Food BeverageLucky Charms
Owned by General Mills, Inc.
American breakfast cereal made of frosted oat pieces and colored marshmallow shapes, produced by General Mills since 1964. The first cereal to include marshmallows.
breakfast-cerealcerealkids-cereal
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Bisquick Ownership: Pros & Cons
Advantages
- +Backed by General Mills' manufacturing scale and grocery distribution
- +Category-creating brand with 95 years of consumer trust
- +Multi-use product line spans breakfast and baking occasions
- +Low price point and near-universal US retail availability
Considerations
- -One brand inside a $20 billion portfolio gets limited dedicated investment
- -Faces premium pressure from Kodiak Cakes and value pressure from store brands
- -Processed shortening-based recipe conflicts with clean-label trends
- -Category consumption has normalized down from pandemic peaks
Frequently Asked Questions About Bisquick
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Sources & Further Reading
Competitors to Bisquick
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Kodiak Cakes | USA | 1995 | Mass market | United states | All Genders | |
| The Krusteaz Company | USA | 1932 | Mass market | United states | All Genders | |
| Pepsico | USA | 1888 | Mass market | United states | All Genders | |
| J M Smucker | USA | 1967 | Mass market | United states | All Genders | |
| Conagra Brands | USA | 1961 | Mass market | United states | All Genders |
Learn More About Competitors
Food BeverageKodiak Cakes
Owned by Kodiak Cakes, LLC
Park City, Utah whole-grain protein breakfast brand majority-owned by private equity firm L Catterton, generating more than $580 million in retail sales.
pancake-mixproteinwhole-grain
Food BeverageKrusteaz
Owned by The Krusteaz Company
Pacific Northwest baking mix brand founded in 1932, flagship of the family-owned Krusteaz Company (formerly Continental Mills) in Tukwila, Washington.
pancake-mixbaking-mixbreakfast
Food BeveragePearl Milling Company
Owned by PepsiCo, Inc.
American pancake mix and syrup brand owned by PepsiCo through its Quaker Oats subsidiary. Rebranded from Aunt Jemima in June 2021. The original Pearl Milling Company was founded in 1888 in St. Joseph, Missouri.
pancake-mixsyrupbreakfast
Food BeverageHungry Jack
Owned by The J.M. Smucker Company
Value-priced pancake mix and syrup brand owned by The J.M. Smucker Company since its 2004 acquisition of International Multifoods.
pancake-mixsyrupbreakfast
Food BeverageMrs. Butterworth's
Owned by Conagra Brands, Inc.
American pancake syrup and breakfast brand introduced in 1961, owned by Conagra Brands since its 2018 acquisition of Pinnacle Foods.
syruppancake-syrupbreakfast
Competitive Analysis
Market Positioning: Bisquick competes with 5 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
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Independent Alternatives to Bisquick
Looking for brands with different ownership structures? These similar brands are not owned by General Mills, Inc., giving you alternative choices that support different corporate structures.
Food BeverageKodiak Cakes
Owned by Kodiak Cakes, LLC
Park City, Utah whole-grain protein breakfast brand majority-owned by private equity firm L Catterton, generating more than $580 million in retail sales.
pancake-mixproteinwhole-grain
Privately Owned
Kodiak Cakes is privately owned, unlike Bisquick which is under a publicly traded parent company.
Food BeverageKrusteaz
Owned by The Krusteaz Company
Pacific Northwest baking mix brand founded in 1932, flagship of the family-owned Krusteaz Company (formerly Continental Mills) in Tukwila, Washington.
pancake-mixbaking-mixbreakfast
Privately Owned
Krusteaz is privately owned, unlike Bisquick which is under a publicly traded parent company.
Food BeverageEggo
Owned by Mars, Incorporated
American frozen waffle brand created in 1953, owned by Mars, Incorporated through its Kellanova subsidiary since December 2025.
frozen-wafflesbreakfastfrozen-food
Privately Owned
Eggo is privately owned, unlike Bisquick which is under a publicly traded parent company.
Food BeverageJammie Dodgers
Owned by Burton's Biscuit Company
British jam-filled biscuit brand created in 1960, owned by Burton's Biscuit Company, part of the Ferrero Group since 2020.
biscuitsjam-filledcookies
Privately Owned
Jammie Dodgers is privately owned, unlike Bisquick which is under a publicly traded parent company.
Food BeverageNutri-Grain
Owned by Mars, Incorporated
Kellogg-created breakfast bar and cereal brand dating to 1976, owned by Mars, Incorporated through Kellanova since December 2025.
breakfast-barscereal-barssnacks
Privately Owned
Nutri-Grain is privately owned, unlike Bisquick which is under a publicly traded parent company.
Food BeveragePop-Tarts
Owned by Mars, Incorporated
American brand of toaster pastries filled with various flavors, now owned by Mars, Incorporated through the Kellanova acquisition.
toaster-pastriesbreakfastsnacks
Privately Owned
Pop-Tarts is privately owned, unlike Bisquick which is under a publicly traded parent company.
General Mills, Inc. Stock Information
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Jobs at General Mills, Inc.
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