The Krusteaz Company
Third-generation Heily family baking mix manufacturer in Tukwila, Washington, formerly Continental Mills, maker of Krusteaz and licensed mixes since 1932.
Company Type
private
Founded
1932
Headquarters
Tukwila, Washington, USA
Revenue
Estimated $500 million to $1 billion (2026)
Employees
Approximately 565
Primary Market
United States
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About The Krusteaz Company
Who owns The Krusteaz Company?
The Heily family, through three generations of private ownership since 1947.
Is Continental Mills still in business?
Yes, under a new name. Continental Mills renamed itself The Krusteaz Company in September 2022.
Where is the company headquartered?
Tukwila, Washington, south of Seattle, with facilities in Kentucky, Kansas, and Illinois.
Is The Krusteaz Company public?
No. It is privately held and releases no financial statements.
Who is the CEO?
Andy Heily, third-generation family leader and president.
How big is the company?
Estimated $500 million to $1 billion in revenue, about 565 employees, and more than 150 products.
History of The Krusteaz Company
Rose Charters created the company's founding product in 1932 in Seattle: a just-add-water pie crust mix she sold through her bridge club. With husband James Charters she formed Continental Mills, and the Krusteaz brand name, from "crust" and "ease," became its foundation.
The Heily family entered in 1945 when investor Tom O'Bryan asked his brother-in-law John J. Heily to watch his investment on the board. By 1947 Heily was president, and the family has run the business through three generations since.
Continental Mills grew on two tracks: building the Krusteaz brand into a national pancake mix leader and becoming one of the industry's biggest co-packers, producing mixes under license and private label for major retailers and food brands.
On September 14, 2022, Continental Mills renamed itself The Krusteaz Company to mark the brand's 90th anniversary. Under Andy Heily it has exited less strategic lines, concentrated on breakfast and baking mixes, expanded foodservice, and sustained mid-to-high single-digit growth, supported by community programs with Feeding America and the Boys & Girls Clubs.
Brands Owned by The Krusteaz Company
The Krusteaz Company owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
The Krusteaz Company
private · Founded 1932 · Tukwila, Washington, USA
1
brands
The Krusteaz Company Ownership: Pros & Cons
Advantages
- +Three generations of stable family leadership
- +No public market pressure enables long-horizon investment
- +Dual branded and manufacturing revenue engine
- +94-year heritage with deep retail relationships
- +Consistent 7% growth through disciplined focus
Considerations
- -No financial transparency
- -Competes against companies 10 to 20 times its size
- -Family succession concentration
- -Premium category shift favors protein-forward rivals
Frequently Asked Questions About The Krusteaz Company
Who owns The Krusteaz Company?
The Heily family, through three generations of private ownership since 1947.
Is Continental Mills still in business?
Yes, under a new name. Continental Mills renamed itself The Krusteaz Company in September 2022.
Where is the company headquartered?
Tukwila, Washington, south of Seattle, with facilities in Kentucky, Kansas, and Illinois.
Is The Krusteaz Company public?
No. It is privately held and releases no financial statements.
Who is the CEO?
Andy Heily, third-generation family leader and president.
How big is the company?
Estimated $500 million to $1 billion in revenue, about 565 employees, and more than 150 products.
Sources & Further Reading
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