
Kodiak Cakes, LLC
Park City, Utah better-for-you breakfast company majority-owned by L Catterton, generating $580 million in retail sales as America's top pancake brand.
Company Type
private
Founded
1995
Headquarters
Park City, Utah, USA
Revenue
Approximately $580 million retail sales volume (2026)
Employees
Approximately 300 (estimated)
Primary Market
United States
Kodiak Cakes, LLC Timeline
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Disclosure: We may earn commission from purchasesAbout Kodiak Cakes, LLC
Who owns Kodiak Cakes?
L Catterton holds a majority stake since May 2021. Founders Joel Clark and Cameron Smith and early investors keep a significant minority.
Is Kodiak Cakes public?
No. It is privately held, though an eventual sale or IPO under L Catterton is possible.
Where is Kodiak Cakes based?
Park City, Utah, where it was founded.
How big is Kodiak Cakes?
Approximately $580 million in retail sales across eight categories in more than 26,000 stores.
Did Kodiak Cakes get a Shark Tank deal?
No. Joel Clark rejected the offers in 2013; revenue later grew more than 50-fold.
Who is the CEO?
Valerie Oswalt, since November 2022. The co-founders sit on the board.
History of Kodiak Cakes, LLC
The company traces to 1982, when eight-year-old Joel Clark sold his mother's hand-milled whole-wheat pancake mix door to door in Park City from a little red wagon. Clark and Cameron Smith turned the recipe into a retail business in 1995, selling whole-grain mixes to local Utah stores.
Two decades of slow natural-channel growth followed until a 2013 Shark Tank appearance made the brand famous, even though Clark walked away from the investors' offers. Sunrise Strategic Partners invested more than $16 million in 2016, funding the mainstream retail push.
L Catterton's May 2021 majority acquisition supercharged the business: marketing investment scaled, and innovation accelerated into oatmeal, frozen, syrups, and snacks. Nineteen products launched in 2024 alone drove $32 million in first-year sales.
The company claimed the number one pancake brand position in America by 2024 retail sales volume, became a top-10 fastest-growing US food brand two years running, and continues expanding into new categories under Oswalt's leadership.
Kodiak Cakes, LLC Sustainability & Ethics
Kodiak partners with the Vital Ground Foundation to protect grizzly bear habitat, tying conservation to its bear-logo identity. Products are non-GMO and whole grain, and the company reports recyclable packaging progress alongside employee wellness programs.
Brands Owned by Kodiak Cakes, LLC
Kodiak Cakes, LLC owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Kodiak Cakes, LLC
private · Founded 1995 · Park City, Utah, USA
1
brands
Kodiak Cakes, LLC Ownership: Pros & Cons
Advantages
- +L Catterton resources doubled the business in five years
- +Number one pancake brand in America
- +Founders and employees retain equity alignment
- +Strong mission-driven outdoor identity
- +Eight-category platform with proven innovation engine
Considerations
- -PE ownership implies eventual exit or IPO/sale
- -Premium pricing vulnerable to trade-down cycles
- -Legacy brands copying protein positioning
- -Mission maintenance under financial ownership is an ongoing test
Frequently Asked Questions About Kodiak Cakes, LLC
Who owns Kodiak Cakes?
L Catterton holds a majority stake since May 2021. Founders Joel Clark and Cameron Smith and early investors keep a significant minority.
Is Kodiak Cakes public?
No. It is privately held, though an eventual sale or IPO under L Catterton is possible.
Where is Kodiak Cakes based?
Park City, Utah, where it was founded.
How big is Kodiak Cakes?
Approximately $580 million in retail sales across eight categories in more than 26,000 stores.
Did Kodiak Cakes get a Shark Tank deal?
No. Joel Clark rejected the offers in 2013; revenue later grew more than 50-fold.
Who is the CEO?
Valerie Oswalt, since November 2022. The co-founders sit on the board.





