All Brands Owned by Whatnot, Inc.

What is Whatnot?

Whatnot is a live shopping marketplace company headquartered in Los Angeles. Its platform lets sellers auction and sell items through real-time video shows, with buyers bidding or purchasing while watching. It is the largest live commerce platform in North America and Europe.

Who owns Whatnot?

Whatnot is owned by its private parent company, Whatnot, Inc. There is no larger corporate parent. Control rests with co-founders Grant LaFontaine and Logan Head and venture investors including DST Global, CapitalG, Greycroft, and Andreessen Horowitz.

Is Whatnot a public company?

No. Whatnot is privately held. It was valued at $11.5 billion in its October 2025 Series F round and has raised approximately $968 million in total funding.

When was Whatnot founded?

Whatnot was founded in 2019 by Grant LaFontaine and Logan Head in Los Angeles, initially as a live marketplace for Funko Pop collectibles.

How does Whatnot make money?

Whatnot earns revenue primarily through an approximately 11 percent commission on sales, plus a growing advertising business where sellers pay to promote shows and listings. Estimated 2025 revenue was in the range of $700 million to $1 billion.

Is Whatnot profitable?

No. Whatnot remains unprofitable as it invests in international expansion, trust and safety, and new product categories, despite reporting more than $8 billion in platform sales in 2025.

What does Whatnot sell?

Whatnot does not sell inventory itself. It operates a marketplace where independent sellers offer trading cards, comics, collectibles, women's fashion, sneakers, electronics, and other goods through live video shows. Sports cards and trading card games were its top-selling categories in 2025.