All Brands Owned by VF Corporation

What brands does VF Corporation own?
VF Corporation owns seven major brands: The North Face (outdoor apparel and equipment), Vans (skateboarding and lifestyle footwear), Timberland (outdoor footwear and apparel), Dickies (workwear), JanSport (backpacks), Smartwool (merino wool apparel), and Altra (running shoes). VF sold Supreme to EssilorLuxottica in 2024. Wrangler and Lee were separated into Kontoor Brands in 2019.

Is VF Corporation publicly traded?
Yes. VF Corporation trades on the New York Stock Exchange under the ticker symbol VFC. The company is a component of the S&P 500. No parent company or controlling shareholder exists. Ownership is distributed among institutional investors, mutual funds, index funds, and individual shareholders.

What is VF Corporation's revenue?
For fiscal year 2025, VF reported revenue of approximately $9.5 billion and operating profit of $303.8 million, a return to profitability after an operating loss of $143.9 million in FY2024. The North Face generated $3.7 billion in revenue, Vans approximately $2.8 billion, and Timberland approximately $1.7 billion.

Who is VF Corporation's CEO?
Bracken Darrell serves as President and CEO, having been appointed in July 2023. He previously served as CEO of Logitech International. Darrell was brought in to lead a turnaround of VF Corporation, focusing on stabilizing Vans, accelerating The North Face, optimizing the brand portfolio, and reducing costs.

What happened to Supreme?
VF acquired Supreme in December 2020 for approximately $2.1 billion, intending to expand its portfolio into streetwear. The acquisition underperformed expectations, and in July 2024, VF sold Supreme to EssilorLuxottica for $1.5 billion, resulting in a $600 million loss on the investment.

What happened to Wrangler and Lee?
In 2019, VF separated its Jeanswear division, consisting of Wrangler and Lee, into a new publicly traded company called Kontoor Brands (NYSE: KTB). The separation was completed through a tax-free spin-off to VF shareholders. Wrangler and Lee are no longer part of VF's portfolio, though they may appear in historical references.

Why did VF move to Denver?
VF moved its corporate headquarters from Greensboro, North Carolina, to Denver, Colorado, in 2016. The move was part of a strategy to align VF's corporate culture with its outdoor and active brand portfolio. Denver's outdoor lifestyle culture was seen as a better fit for a company whose primary brands were in the outdoor and active categories. VF retained significant operations in Greensboro.

How is VF's turnaround going?
VF returned to operating profitability in FY2025 with operating profit of $303.8 million, despite revenue declining from $10.5 billion to $9.5 billion. The North Face maintained growth, and Vans showed early signs of stabilization in late FY2025. The company has guided to 2 to 3 percent revenue growth in FY2026. However, Vans remains under pressure, and the turnaround is ongoing.