Who Owns Timberland?
Timberland is owned by VF Corporation, a publicly traded American apparel and footwear company traded on the New York Stock Exchange under ticker VFC. VF acquired Timberland in 2011 for $2.2 billion, and the brand continues to operate from its headquarters in Stratham, New Hampshire.
Parent Company
VF Corporation
Acquired
2011
Status
Publicly Traded
Headquarters
Stratham, New Hampshire, USA
Who Owns Timberland?
- Parent Company: VF Corporation
- Ownership Type: Wholly owned
- Acquisition Year: 2011
- Company Type: Publicly Traded
- Stock Ticker: NYSE: VFC
| Brand | Parent Company | Ownership Type |
|---|---|---|
| Timberland | VF Corporation | Wholly owned |
History of Timberland
- Founded: 1952
- Founders: Nathan Swartz
- Acquired by VF Corporation: 2011
Timberland traces its origins to 1952 when Nathan Swartz purchased half-interest in the Abington Shoe Company in Abington, Massachusetts. The company initially manufactured private-label footwear for other brands before developing its own products and identity.
In 1973, the company officially became The Timberland Company and introduced its iconic waterproof leather boot, which would become the brand's signature product. The distinctive yellow boot quickly gained popularity among workers and outdoor enthusiasts for its durability and weather resistance.
Throughout the 1980s and 1990s, Timberland expanded beyond work boots into casual footwear and apparel, establishing itself as a lifestyle brand with strong urban appeal. The brand's products became popular in hip-hop culture and among fashion-conscious consumers, expanding Timberland's market reach.
In 2011, VF Corporation acquired Timberland for $2.2 billion, bringing the brand under corporate ownership while maintaining its focus on outdoor performance and sustainability. Under VF's ownership, Timberland has continued to innovate in outdoor footwear and expand its commitment to environmental and social responsibility.
About VF Corporation
VF Corporation operates as a multi-brand apparel and footwear company with a focus on lifestyle and outdoor brands. The company's business model emphasizes brand autonomy while providing centralized support in areas such as supply chain management, marketing, and distribution.
The company's operations include:
- **Brand Management:** Oversight of multiple lifestyle and outdoor brands
- **Global Distribution:** Retail stores, wholesale partners, and e-commerce
- **Manufacturing:** Global production network and quality control
- **Marketing:** Brand-specific and corporate marketing initiatives
- **Innovation:** Research and development in apparel and footwear technology
VF Corporation's portfolio strategy allows each brand to maintain its distinct identity while benefiting from centralized resources and operational expertise.
- Founded: 1899
- Headquarters: Denver, Colorado, USA
- Company Type: Publicly Traded
- Stock: NYSE: VFC
Where Is Timberland Made / Based?
- Headquarters: Stratham, New Hampshire, USA
- Manufacturing / Operations: United States, Dominican Republic, Global manufacturing partners, International production facilities
Brands Owned by VF Corporation
- Dickies - American workwear and apparel brand known for durable work clothing, uniforms, a...
- JanSport - American backpack and outdoor gear brand known for durable school backpacks, tra...
- Lee - American denim and casual apparel brand known for quality jeans, work clothing, ...
- The North Face - American premium outdoor apparel, footwear, and equipment brand owned by VF Corp...
- Vans - American apparel, accessories, and skateboarding shoes brand established in Anah...
- Wrangler - American denim and western wear brand known for durable jeans, cowboy apparel, a...
Timberland Ownership: Pros & Cons
Advantages
- +Strong brand recognition in outdoor and work footwear
- +Access to VF's global distribution and marketing resources
- +Established reputation for quality and durability
- +Commitment to environmental sustainability and social responsibility
- +Diversified product portfolio beyond core boots
Considerations
- -Competition from other outdoor brands like The North Face and Merrell
- -Dependence on seasonal weather patterns affecting outdoor footwear sales
- -Need to balance workwear heritage with lifestyle fashion positioning
- -Manufacturing complexity across global production facilities
- -Market challenges in highly competitive outdoor apparel industry
Frequently Asked Questions About Timberland
Where to Buy
Disclosure: We may earn commission from purchasesCompetitors to Timberland
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Nike | USA | 1908 | Mass Market | North America | All Genders | |
| Deckers Brands | USA | 1978 | Mass Market | North America | All Genders |
Learn More About Competitors

Converse
Owned by Nike, Inc.
American footwear company specializing in casual shoes, athletic footwear, and apparel, known for its iconic Chuck Taylor All-Star sneakers.

UGG
Owned by Deckers Brands
American fashion company primarily known for its sheepskin boots, also selling apparel, accessories, and home textiles with a focus on comfort and casual style.
Competitive Analysis
Market Positioning: Timberland competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
VF Corporation Stock Information
Jobs at VF Corporation
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