All Brands Owned by Upside Services Inc.

What is Upside Services Inc.?

Upside Services Inc. is a private Washington DC company that operates the Upside cashback marketplace, connecting consumers with brick-and-mortar retailers through personalized offers.

Who owns Upside?

Upside is owned by its founders Alex Kinnier and Wayne Lin alongside venture investors including General Catalyst, Bessemer Venture Partners, and Builders VC. It has no corporate parent.

Is Upside a public company?

No. Upside is privately held. Its last disclosed valuation was $1.5 billion from the April 2022 Series D.

When was Upside founded?

The company was founded in 2016 as GetUpside and rebranded to Upside in April 2022.

How does Upside make money?

Upside earns commissions from retailers when its platform drives measurable incremental sales, plus advertising revenue. Retailers pay for proven results rather than advertising impressions.

Where does Upside operate?

Upside operates exclusively in the United States, with offers redeemable at approximately 100,000 participating gas stations, grocery stores, restaurants, and convenience stores.