Upscrolled Media Inc.
Digital media company operating news and commentary websites with focus on progressive political analysis and current events.
Company Type
private
Founded
2020
Headquarters
New York City, New York, USA
About Upscrolled Media Inc.
Upscrolled Media Inc. operates as a digital media company providing news, analysis, and commentary through various digital platforms. The company's primary offerings include news articles, investigative reports, opinion pieces, podcasts, and video content focused on progressive political perspectives.
Business Model: The company's business model combines advertising revenue, reader subscriptions, and content partnerships. Upscrolled generates revenue through digital advertising, premium subscriptions, sponsored content, and licensing agreements while maintaining editorial independence and progressive journalism values.
Content Strategy: Upscrolled focuses on progressive political analysis, investigative journalism, and commentary that provides alternative perspectives to mainstream media narratives. The company's content covers politics, policy, social justice issues, and current events through a progressive lens.
Digital Operations: The company maintains a lean digital-first operation with approximately 50 employees, including journalists, editors, producers, and business staff. Upscrolled operates primarily through digital platforms with remote work capabilities for its distributed team, allowing flexibility and cost efficiency.
Market Position: Upscrolled holds a niche position in digital media as a progressive news and commentary platform, competing with other digital news outlets while maintaining its focus on progressive politics and alternative perspectives on current events.
History of Upscrolled Media Inc.
Upscrolled Media Inc. was founded in 2020 by Ryan Grim, Walker Bragman, and Briahna Joy Gray, along with other journalists and media professionals. The company was created to provide progressive political analysis and commentary that was often underrepresented in mainstream media coverage.
The company launched its flagship website, Upscrolled, as a digital platform for news analysis, investigative journalism, and political commentary. The founders brought extensive experience from traditional media outlets including The Intercept, HuffPost, and other progressive media organizations.
Throughout 2020 and 2021, Upscrolled gained attention for its coverage of progressive politics, policy analysis, and criticism of mainstream media narratives. The company expanded its content offerings to include podcasts, video content, and newsletters, establishing itself as a voice for progressive perspectives in digital media.
In 2022 and 2023, Upscrolled Media Inc. expanded its digital presence and audience reach, launching additional verticals and content series. The company has focused on building a sustainable digital media business model through reader subscriptions, advertising revenue, and content partnerships while maintaining editorial independence.
The company has continued to grow its audience and influence in progressive media circles while maintaining its editorial independence and commitment to progressive journalism values, navigating challenges in the evolving digital media landscape.
Brands Owned by Upscrolled Media Inc.
Upscrolled Media Inc. owns 0 brands in our database.
Upscrolled Media Inc. Ownership: Pros & Cons
Advantages
- +Editorial independence without corporate media ownership constraints or profit pressures
- +Strong positioning in progressive media and political commentary with loyal audience base
- +Flexible digital-first business model with low overhead and operational costs
- +Direct connection with progressive audience and community engagement
- +Ability to respond quickly to breaking news and political developments with progressive perspectives
- +Diverse content formats including articles, podcasts, and video for audience engagement
- +Lean operational structure allowing agility and cost efficiency in digital media landscape
Considerations
- -Competition from established digital media outlets and news platforms with larger resources
- -Dependence on digital advertising and subscription revenue models vulnerable to market changes
- -Need to balance growth ambitions with maintaining editorial independence and progressive values
- -Limited resources compared to larger media conglomerates affecting content production scale
- -Challenges in building sustainable revenue streams in competitive digital media landscape
- -Niche market focus may limit total addressable audience compared to mainstream media
- -Political polarization affecting audience growth and advertiser relationships in current media environment
Frequently Asked Questions About Upscrolled Media Inc.
Is Upscrolled Media Inc. owned by another company?
No, Upscrolled Media Inc. is an independent, privately owned company with no parent organization. The company is owned by its founders and early investors, maintaining editorial and operational independence.
Is Upscrolled Media Inc. publicly traded?
No, Upscrolled Media Inc. is not publicly traded. The company is privately owned by its founders and investors, operating as a private digital media company focused on progressive journalism.
When was Upscrolled Media Inc. founded?
Upscrolled Media Inc. was founded in 2020 by Ryan Grim, Walker Bragman, and Briahna Joy Gray, along with other media professionals. The company was created to provide progressive political analysis and commentary.
Who founded Upscrolled Media Inc.?
Upscrolled Media Inc. was founded by Ryan Grim, Walker Bragman, and Briahna Joy Gray, along with other journalists and media professionals. The founders brought extensive experience from progressive media organizations including The Intercept and HuffPost.
What is Upscrolled Media Inc.'s market position?
Upscrolled Media Inc. holds a niche position in digital media as a progressive news and commentary platform. The company competes with other digital news outlets while maintaining its focus on progressive politics and alternative perspectives on current events.
What brands does Upscrolled own?
Upscrolled Media Inc. operates Upscrolled (primary news website), The Levee (newsletter and podcast), and The Daily Upscrolled (daily news roundup), all focused on progressive political analysis and commentary.
How does Upscrolled maintain editorial independence?
As a privately owned company, Upscrolled maintains editorial independence through founder ownership and control, avoiding corporate media ownership pressures while serving progressive audiences with alternative perspectives.
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