All Brands Owned by Under Armour

What does Under Armour own?
Under Armour owns its brand, product technologies (including HeatGear, ColdGear, UA HOVR, UA RUSH, and UA Recover), and its direct-to-consumer retail stores and e-commerce platform. The company does not own separate consumer brands. Its product lines include performance apparel, footwear, accessories, and collaborations with athletes including Stephen Curry and Dwayne "The Rock" Johnson.

Is Under Armour publicly traded?
Yes, Under Armour is publicly traded on the New York Stock Exchange. The company has two classes of stock: Class A shares (ticker: UAA) with one vote per share, and Class C shares (ticker: UA) with no voting rights. Kevin Plank holds the majority of Class B shares, which carry ten votes per share, giving him controlling voting power.

Who founded Under Armour?
Under Armour was founded in 1996 by Kevin Plank, a 23-year-old former University of Maryland football player. Plank developed the company's first product, a moisture-wicking compression t-shirt, in his grandmother's basement in Washington, D.C., and invested $17,000 of his own savings to start the business.

Where is Under Armour headquartered?
Under Armour is headquartered in Baltimore, Maryland, where the company maintains its corporate offices, product development facilities, and global operations center. The company has been based in Baltimore since its founding and operates additional offices and distribution centers internationally.

How many brands does Under Armour own?
Under Armour operates as a single master brand with multiple product lines and technologies. The company discontinued the Curry Brand as a standalone label in 2026, integrating Stephen Curry products back into the main Under Armour line. The company does not own a portfolio of separate brands.

Who owns Under Armour?
Under Armour is owned by its shareholders, including institutional investors such as Vanguard Group, BlackRock, and State Street Corporation. Kevin Plank, the founder, holds the majority of Class B shares, which carry ten votes per share, giving him controlling voting power over the company despite owning a minority of the total economic interest.