All Brands Owned by Trivago

Is trivago publicly traded?
Yes, trivago is publicly traded on NASDAQ under the ticker symbol TRVG. The company completed its IPO in 2016. American Depositary Shares trade on NASDAQ, with each ADS representing five Class A shares. There were 115,621,475 Class A shares outstanding as of December 31, 2025.

Who owns trivago?
Expedia Group is the majority shareholder, holding a 59.2% ownership interest and 83.9% voting interest as of December 31, 2025. Co-founder Rolf Schromgens holds Class B shares representing an 8.1% ownership and voting interest. The remaining shares are held by public shareholders and other founders.

What is trivago's revenue?
trivago reported full year 2025 revenue of €548.9 million, up 19% from €460.8 million in 2024. Net income was €11.2 million and adjusted EBITDA was €15.8 million. For Q2 2026, total revenue grew 21% to €168.4 million.

Is trivago the same as Expedia?
No, trivago and Expedia are separate companies. Expedia Group is the majority shareholder of trivago, but trivago operates as an independent publicly traded company. Brands affiliated with Expedia Group, including Expedia, Hotels.com, and Vrbo, accounted for 34% of trivago's Referral Revenue in 2025. Booking Holdings brands accounted for 40%.

How does trivago make money?
trivago generates revenue by charging advertisers on a cost-per-click (CPC) or cost-per-acquisition (CPA) basis when users click through from the trivago platform to booking sites. The company does not sell hotel rooms directly. Advertisers that pay higher bids generally receive better placement and more referrals.

What is trivago's 2026 guidance?
trivago expects mid-teens percentage total revenue growth for full year 2026 and adjusted EBITDA of approximately €30 million. The company targets a 10% adjusted EBITDA margin by 2028.