All Brands Owned by Shiseido Company, Limited

Shiseido represents one of the world's most prestigious beauty companies with over 150 years of heritage in cosmetics and personal care. The company's philosophy centers on combining Japanese aesthetics and traditional ingredients with Western science and innovation to create exceptional beauty products that enhance natural beauty. Shiseido's commitment to quality, innovation, and cultural sensitivity has established it as a global leader in the prestige beauty market.

The company's business model emphasizes premium positioning across skincare, color cosmetics, and fragrance categories, with particular strength in research and development. Shiseido invests heavily in scientific research, operating multiple research centers worldwide that focus on skin biology, ingredient innovation, and advanced formulation technologies. The company's dedication to understanding diverse beauty needs across different cultures and demographics has created strong brand loyalty and market presence globally.

Shiseido maintains a global manufacturing and distribution network with facilities across Japan, Asia, Europe, and North America. The company's commitment to sustainability includes ambitious goals for environmental responsibility, ethical ingredient sourcing, and reducing environmental impact throughout its product lifecycle. Shiseido's brand portfolio spans from accessible personal care products to ultra-premium luxury cosmetics, serving diverse consumer segments across different price points and geographic markets.