ServiceNow, Inc.

What does ServiceNow own?
ServiceNow owns the Now Platform and its workflow products covering IT, HR, customer service, security, and field service. Its 2025 acquisitions include Moveworks, Logik.ai, Veza, and cybersecurity company Armis, pending integration. The company holds no consumer brands.

Is ServiceNow publicly traded?
Yes. It trades on the New York Stock Exchange under ticker NOW and is a member of the S&P 500. It has a single class of common stock.

When was ServiceNow founded?
Fred Luddy founded the company in 2004 in San Diego as Glidesoft. It renamed itself Service-Now.com in 2005 and went public in June 2012.

Who owns ServiceNow?
Public shareholders own it. Institutional investors hold most shares, and no founder or family controls the company. Chairman and CEO Bill McDermott has led it since November 2019.

What is ServiceNow's market position?
ServiceNow is the category leader in IT service management and a top-tier enterprise workflow platform, serving roughly 85% of the Fortune 500. It is one of the largest enterprise SaaS companies by revenue.

How does ServiceNow make money?
Almost entirely through annual software subscriptions, which produced 97% of FY2025 revenue. Customers buy the platform and activate workflow modules, with pricing tied to user counts. AI products like Now Assist are sold as premium add-ons.

Fred Luddy founded the company in 2004 in San Diego as Glidesoft, after losing most of his net worth in the collapse of Peregrine Systems, where he had been CTO. His premise was that IT service management software had become too complex, and that a simple, cloud-native tool built on a single data model could win. The product launched in 2005 and the company renamed itself Service-Now.com, later shortening to ServiceNow.

Growth was steady and largely organic. Frank Slootman became CEO in 2011, took the company public on the NYSE in June 2012, and expanded into HR and customer service workflows. John Donahoe followed in 2017, pushing the platform further beyond IT. In November 2019 Bill McDermott left SAP's CEO chair to lead ServiceNow, accelerating its transformation into an AI-era platform company.

Under McDermott, acquisitions layered AI and workflow depth onto the platform: Element AI (2020), Lightstep (2021), Hitch (2022), UltimateSuite and G2K (2023). The pace quickened in 2025: Moveworks came aboard for approximately $2.85 billion, adding an AI assistant layer, and Logik.ai added configure-price-quote capability. The largest deal yet came in December 2025, when ServiceNow agreed to acquire cybersecurity company Armis for approximately $7.75 billion, plus identity security firm Veza, moves that push the platform into enterprise security posture management.

FY2025 produced total revenue of $13.28 billion, with subscription revenue of $12.88 billion up 21%, free cash flow of $4.64 billion, and 603 customers each generating more than $5 million in annual contract value. In Q3 2026, reported October 29, 2026, revenue reached $4.11 billion and the company raised its full-year 2026 subscription revenue target to approximately $15.79 billion and its AI annual contract value goal to $1.7 billion, though shares fell on a modest adjusted earnings miss.

ServiceNow publishes annual impact reporting covering emissions, workforce, and responsible AI. Its cloud operations run predominantly on renewable-powered infrastructure through its data center partners, and the company has set science-aligned emissions targets for its operations and value chain.

As an enterprise software company with no consumer products, certifications like B Corp or cruelty-free designations do not apply. The material ethical questions are AI-related: how the platform governs agentic AI decisions, data privacy for the employee and customer records it processes, and the energy cost of AI workloads it markets.