All Brands Owned by Saatva Inc.

Is Saatva a public company?

No. Saatva Inc. is a privately held company and does not trade on any stock exchange. TZP Group, a private equity firm managing approximately $2 billion, holds an investment in the company. Saatva has not announced plans for an initial public offering. Detailed financial results are not publicly filed.

Who owns Saatva?

Saatva is owned by its founders, private equity firm TZP Group, and other shareholders. Ron Rudzin, co-founder and CEO, is a significant shareholder. TZP Group maintained its investment through the November 2023 merger with Bedding Industries of America. The company does not disclose specific ownership percentages.

How much revenue does Saatva generate?

Saatva reports revenues approaching $650 million as of 2025. The company states it has experienced high double-digit growth and consistent profitability without wholesale channels. Because the company is private, these figures are self-reported and not subject to public audit or SEC filing requirements.

What is the Bedding Industries of America merger?

In November 2023, Saatva merged with Bedding Industries of America, its exclusive manufacturing partner since 2010. BIA owned factories in New Jersey, Illinois, and California, plus a network of 11 domestic licensees. The merger created a vertically integrated company and added BIA brands including Eclipse, Eastman House, and Millbrook to the portfolio. Financial terms were not disclosed.

Where is Saatva headquartered?

Saatva is headquartered in New York, New York, with additional operations in Austin, Texas. The company's corporate offices are in the Whitestone neighborhood of Queens. Manufacturing facilities are located in North Brunswick, New Jersey, Illinois, and Rialto, California.

Who founded Saatva?

Saatva was founded in 2010 by Ron Rudzin and Ricky Joshi. Rudzin, a furniture industry veteran, serves as chief executive officer. Joshi is an entrepreneur. Some sources also credit Kris Brower as a co-founder. The founders named the company after the Sanskrit word sattva, meaning goodness or purity.

Does Saatva sell through retail stores?

Saatva sells primarily through its website. It also operates a network of Viewing Rooms, which are physical showrooms where customers can try products before ordering online. The company does not sell through third-party retail stores or wholesale channels. Following the BIA merger, the company's BIA subsidiary sells brands like Eclipse and Eastman House through traditional retail.