All Brands Owned by RTIC Outdoors

Who owns RTIC?
RTIC is majority-owned by Wind Point Partners, a Chicago private equity firm that acquired the company in September 2020. Founding brothers Jim and John Jacobsen retained minority ownership and remain involved as senior advisors and board members.

Is RTIC cheaper than YETI?
Yes. RTIC coolers and drinkware typically sell for about half the price of comparable YETI products. Independent ice retention tests generally show RTIC performing within a narrow margin of YETI, which is the core of its value pitch.

Where is RTIC made?
RTIC outsources manufacturing to third-party suppliers, primarily in Asia. The company is headquartered in Houston, Texas, and operates fulfillment centers in Texas, California, Illinois, Georgia, and Pennsylvania.

Who founded RTIC?
Twin brothers Jim and John Jacobsen founded RTIC in 2015 in Cypress, Texas. Before RTIC, they built Cheap Cheap Moving Boxes into the largest direct-to-consumer moving box retailer, which gave them the shipping and fulfillment expertise to launch a bulky-goods e-commerce brand.

Does RTIC have physical stores?
RTIC sells primarily through its website and Amazon. It has expanded into select retail accounts but has not built a branded retail store network like YETI's.