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  3. Rivian Automotive, Inc.
Rivian Automotive, Inc. logo

Rivian Automotive, Inc.

American electric vehicle manufacturer specializing in electric trucks, SUVs, and delivery vans. Trades on NASDAQ under ticker RIVN. R2 SUV launch expected Q2 2026.

Company Type

public

Founded

2009

Headquarters

Irvine, California, United States

Stock

NASDAQ: RIVN

Revenue

$5.39 billion (FY2025)

Employees

Approximately 14,000

Primary Market

Global

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About Rivian Automotive, Inc.

Is Rivian publicly traded?
Yes, Rivian trades on NASDAQ under ticker RIVN. The company went public in November 2021 in one of the largest IPOs in US history, raising approximately $11.9 billion. Major shareholders include Amazon, Volkswagen Group, and various institutional investors. Founder and CEO RJ Scaringe holds a controlling voting interest through a dual-class share structure.

Who founded Rivian?
Rivian was founded in 2009 by RJ Scaringe, who continues to serve as CEO. Scaringe founded the company with a mission to create electric adventure vehicles that combine performance, capability, and sustainability. The company spent its early years developing technology before launching its first vehicles in 2021.

What is Rivian's revenue?
Rivian reported consolidated revenue of $5.39 billion for full year 2025, up 8% from $4.97 billion in 2024. Automotive revenue was $3.8 billion (down 15%), while software and services revenue was $1.55 billion (up 222%, primarily from the Volkswagen Group joint venture). For 2026, Rivian has not provided specific revenue guidance but expects to deliver 62,000 to 67,000 vehicles.

What vehicles does Rivian make?
Rivian currently produces the R1T electric pickup truck, R1S electric SUV, and electric delivery vans (EDVs) for commercial customers. The R2 midsize SUV is expected to begin customer deliveries in the second quarter of 2026. The R3 compact SUV has also been announced and is expected to be produced at the Georgia facility starting in 2028.

What is the Volkswagen Group joint venture?
Rivian and Volkswagen Group formed an equally owned technology joint venture in 2024, worth up to $5.8 billion. Under the agreement, Rivian supplies its zonal electrical architecture and software stack to Volkswagen Group for use across multiple brands. Rivian received a $1 billion equity investment from Volkswagen in June 2025 and expects to receive an additional $2 billion in 2026. The joint venture was the primary driver of Rivian's 222% growth in software and services revenue in 2025.

Where does Rivian manufacture its vehicles?
Rivian manufactures vehicles at its Normal, Illinois factory, which has an annual capacity of 215,000 units. The company is building a second manufacturing facility near Social Circle, Georgia, with an expected capacity of 400,000 units across two phases. Production at the Georgia facility is expected to begin in 2028.

How many vehicles has Rivian delivered?
Rivian delivered 42,247 vehicles in 2025 and has delivered over 160,000 vehicles since launch. For 2026, the company has guided to 62,000 to 67,000 vehicle deliveries, representing a potential increase of up to 59% from 2025, driven by the R2 launch.

What is the R2?
The R2 is Rivian's upcoming midsize electric SUV, expected to begin customer deliveries in the second quarter of 2026. The R2 launch variant will be a well-equipped Dual-Motor AWD vehicle with over 300 miles of range and 0 to 60 mph in 3.6 seconds. Rivian has stated that the R2 is estimated to have less than half the cost of revenues per unit compared to the R1 platform, which is critical for the company's path to automotive profitability.

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History of Rivian Automotive, Inc.

Rivian was founded in 2009 by RJ Scaringe as Mainstream Motors, later renamed Rivian. The company spent its early years developing technology and refining its vehicle designs. Scaringe's vision was to create electric adventure vehicles that combine performance, capability, and sustainability.

In 2019, Amazon announced a commitment to purchase 100,000 electric delivery vans from Rivian, providing both capital investment and a major customer for the company's commercial vehicle program. This partnership was a significant validation of Rivian's technology and business model.

Rivian went public on November 10, 2021, in one of the largest IPOs in US history. The company raised approximately $11.9 billion at a valuation of approximately $77 billion. The IPO reflected strong investor interest in the electric vehicle market and Rivian's unique positioning as a manufacturer of premium electric adventure vehicles.

Production of the R1T pickup truck began in 2021 at the Normal, Illinois factory (a former Mitsubishi plant). The R1T was the first electric pickup truck to reach the market, beating competitors from Ford, Chevrolet, and Tesla. The R1S SUV followed shortly after.

In 2022 and 2023, Rivian scaled production but faced challenges including supply chain disruptions, component shortages, and the complexity of ramping up a new manufacturing operation. The company also paused production of its Enduro-powered vans to address quality issues.

In 2024, Rivian and Volkswagen Group announced a technology joint venture worth up to $5.8 billion. The joint venture was structured as an equally owned separate legal entity, with Volkswagen Group planning to utilize Rivian's zonal electrical architecture and software stack across multiple brands. The agreement included milestone-based investments, with Rivian receiving a $1 billion equity investment from Volkswagen Group in June 2025 at an effective price of $19.42 per share.

In 2025, Rivian focused on preparing for the R2 launch. The company completed construction of a 1.1 million square foot R2 body shop and general assembly facility at its Normal, Illinois plant, along with a 1.2 million square foot supplier park and logistics center. In September 2025, Rivian held a groundbreaking ceremony for its second US manufacturing facility near Social Circle, Georgia, which is expected to add 400,000 units of annual capacity when both phases are complete.

In December 2025, Rivian hosted its first Autonomy and AI Day, showcasing its vertically integrated hardware, software, and autonomy teams. The company announced its third-generation autonomy platform, the proprietary Rivian Autonomy Processor (RAP1), and Universal Hands-Free, an expansion of its assisted driving capabilities.

In mid-January 2026, Rivian completed its first R2 manufacturing validation builds using production tools and processes at the Normal, Illinois plant. In early February 2026, the company held a media preview event for the R2, receiving positive feedback on the vehicle's performance and features. The first customer deliveries of R2 are expected in the second quarter of 2026.

Rivian Automotive, Inc. Sustainability & Ethics

Rivian's mission is centered on sustainability, with the goal of accelerating the transition to carbon-free transportation. The company's electric vehicles produce zero tailpipe emissions, and Rivian has invested in renewable energy at its manufacturing facilities.

Rivian has implemented several sustainability initiatives:

  • Carbon reduction: Rivian has set science-based targets for reducing greenhouse gas emissions across its operations and supply chain.
  • Renewable energy: The Normal, Illinois factory uses renewable energy for its operations.
  • Sustainable materials: Rivian uses recycled and sustainable materials in its vehicle interiors, including vegan leather options.
  • Charging infrastructure: Rivian operates the Rivian Adventure Network, with over 780 chargers across 123 sites as of mid-2025, providing high-speed DC fast charging for Rivian vehicles and, increasingly, for other electric vehicles.
  • Conservation: Rivian has partnered with conservation organizations and has integrated environmental education into its brand experience through its Rivian Spaces and outdoor programming.

The company's direct-to-consumer model reduces the environmental footprint associated with traditional dealership networks. Rivian also offers vehicle trade-ins and refurbishment programs to extend vehicle lifecycle.

Controversy, Regulation & Public Scrutiny

Rivian has faced several challenges and controversies:

Financial losses: Rivian has historically lost money on every vehicle it produces. Automotive gross profit has been negative since launch, though the company has been narrowing its per-vehicle losses. The R2 is designed to achieve a significantly lower cost per unit, but there is no guarantee that the company will achieve automotive profitability with the R2 launch.

Production challenges: Rivian has faced multiple production disruptions, including supply chain constraints, component shortages, and factory downtime for retooling. In Q2 2025, production was limited due to supply chain complexities partially driven by shifts in trade policy. In September 2025, the Normal factory underwent three weeks of downtime for a paint shop upgrade in preparation for R2 production.

Regulatory and policy uncertainty: Changes to government EV incentives, including potential changes to the federal EV tax credit under the Trump administration, could impact demand for Rivian's vehicles. Rivian's 2025 results were affected by a $134 million drop in regulatory credit sales. Tariff-related trade policy changes have also affected Rivian's supply chain and material costs.

Georgia factory controversy: Rivian's planned manufacturing facility in Georgia has faced political controversy. The state of Georgia and local governments offered significant incentives for the facility, but the project has faced opposition from some local residents and political figures concerned about environmental impact and government spending. The project was initially delayed but groundbreaking took place in September 2025.

Amazon delivery van exclusivity: Rivian's early focus on Amazon as its primary commercial van customer raised concerns about customer concentration. Rivian addressed this by opening commercial van sales to other customers in 2023, but Amazon remains the largest commercial customer.

Recalls: Rivian has issued several vehicle recalls since launch, including a recall of approximately 13,000 vehicles in 2022 for a potential steering issue and various smaller recalls for component issues. These recalls are typical for a new automaker but have drawn scrutiny given Rivian's status as a publicly traded company.

Brands Owned by Rivian Automotive, Inc.

Rivian Automotive, Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.

1 brands across 1 category
Rivian Automotive, Inc.
Parent Company

Rivian Automotive, Inc.

public · Founded 2009 · Irvine, California, United States

1

brands

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Stock Information

Rivian Automotive, Inc. Ownership: Pros & Cons

Advantages

  • +R2 launch in Q2 2026 targets the largest segment of the US vehicle market with a competitively priced midsize SUV
  • +Volkswagen Group joint venture provides up to $5.8 billion in funding and a significant non-vehicle revenue stream, with software and services revenue growing 222% in 2025
  • +Vertically integrated technology stack (software, electrical architecture, autonomy, custom silicon) provides differentiation and licensing revenue
  • +Direct-to-consumer sales and service model controls the entire customer experience
  • +Normal, Illinois factory upgraded to 215,000 units annual capacity, with Georgia facility adding 400,000 units starting in 2028
  • +First-mover advantage in the electric pickup truck segment with the R1T

Considerations

  • -Company has never achieved automotive profitability and has historically lost money on every vehicle produced
  • -2025 automotive revenue declined 15% year-over-year, reflecting market headwinds and lower regulatory credit sales
  • -2026 guidance projects adjusted EBITDA loss of $1.80 billion to $2.10 billion, indicating continued losses
  • -Intense competition from established automakers (Ford, GM, Tesla) and new entrants in the EV market
  • -Regulatory uncertainty including potential changes to EV tax credits and tariff-related supply chain disruptions
  • -High capital requirements for manufacturing expansion ($1.95 to $2.05 billion in 2026 capex guidance)
  • -R2 launch execution risk: any delays or production issues could significantly impact the company's financial trajectory

Frequently Asked Questions About Rivian Automotive, Inc.

Is Rivian publicly traded?

Yes, Rivian trades on NASDAQ under ticker RIVN. The company went public in November 2021 in one of the largest IPOs in US history, raising approximately $11.9 billion. Major shareholders include Amazon, Volkswagen Group, and various institutional investors. Founder and CEO RJ Scaringe holds a controlling voting interest through a dual-class share structure.

Who founded Rivian?

Rivian was founded in 2009 by RJ Scaringe, who continues to serve as CEO. Scaringe founded the company with a mission to create electric adventure vehicles that combine performance, capability, and sustainability. The company spent its early years developing technology before launching its first vehicles in 2021.

What is Rivian's revenue?

Rivian reported consolidated revenue of $5.39 billion for full year 2025, up 8% from $4.97 billion in 2024. Automotive revenue was $3.8 billion (down 15%), while software and services revenue was $1.55 billion (up 222%, primarily from the Volkswagen Group joint venture). For 2026, Rivian has not provided specific revenue guidance but expects to deliver 62,000 to 67,000 vehicles.

What vehicles does Rivian make?

Rivian currently produces the R1T electric pickup truck, R1S electric SUV, and electric delivery vans (EDVs) for commercial customers. The R2 midsize SUV is expected to begin customer deliveries in the second quarter of 2026. The R3 compact SUV has also been announced and is expected to be produced at the Georgia facility starting in 2028.

What is the Volkswagen Group joint venture?

Rivian and Volkswagen Group formed an equally owned technology joint venture in 2024, worth up to $5.8 billion. Under the agreement, Rivian supplies its zonal electrical architecture and software stack to Volkswagen Group for use across multiple brands. Rivian received a $1 billion equity investment from Volkswagen in June 2025 and expects to receive an additional $2 billion in 2026. The joint venture was the primary driver of Rivian's 222% growth in software and services revenue in 2025.

Where does Rivian manufacture its vehicles?

Rivian manufactures vehicles at its Normal, Illinois factory, which has an annual capacity of 215,000 units. The company is building a second manufacturing facility near Social Circle, Georgia, with an expected capacity of 400,000 units across two phases. Production at the Georgia facility is expected to begin in 2028.

How many vehicles has Rivian delivered?

Rivian delivered 42,247 vehicles in 2025 and has delivered over 160,000 vehicles since launch. For 2026, the company has guided to 62,000 to 67,000 vehicle deliveries, representing a potential increase of up to 59% from 2025, driven by the R2 launch.

What is the R2?

The R2 is Rivian's upcoming midsize electric SUV, expected to begin customer deliveries in the second quarter of 2026. The R2 launch variant will be a well-equipped Dual-Motor AWD vehicle with over 300 miles of range and 0 to 60 mph in 3.6 seconds. Rivian has stated that the R2 is estimated to have less than half the cost of revenues per unit compared to the R1 platform, which is critical for the company's path to automotive profitability.

Sources & Further Reading

  • Rivian Investor Relations
  • Rivian Q4 and Full Year 2025 Shareholder Letter (February 12, 2026)
  • Rivian Q4 and Full Year 2025 Press Release (February 12, 2026)
  • Rivian Q3 2025 Shareholder Letter (November 4, 2025)
  • Rivian Q3 2025 Press Release (November 4, 2025)
  • Rivian Q2 2025 Press Release (August 5, 2025)
  • Rivian Q4 2025 Production and Delivery Figures (January 2, 2026)
  • Rivian FY2025 Annual Report (Form 10-K)
  • TechCrunch: Rivian was saved by software in 2025 (February 12, 2026)
  • SEC EDGAR: Rivian Automotive, Inc. Filings

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Last reviewed: August 8, 2026 · Reviewed by Who Brands Editorial Team