All Brands Owned by Red Bull

Who owns Red Bull?

Red Bull GmbH is privately held by two families. Chalerm Yoovidhya, son of Thai co-founder Chaleo Yoovidhya, holds 51%. Mark Mateschitz, son of Austrian co-founder Dietrich Mateschitz, holds 49%. Mark inherited his stake following his father's death in October 2022. The company is not publicly traded and carries no financial debt.

Is Red Bull publicly traded?

No, Red Bull GmbH is a privately held company. It has never conducted an IPO and has no announced plans to go public. The company funds all operations and growth investments from operating cash flow. Financial information is disclosed selectively through Austrian media and the commercial register rather than through public filings.

How many Red Bull cans are sold per year?

Red Bull sold 13.97 billion cans in 2025, up 10.2% from 12.7 billion in 2024. This was the company's fastest growth rate in three years. Since 2015, when the company sold 5.9 billion cans, volumes have more than doubled. The cans are sold across 178 countries.

What is Red Bull's revenue?

Red Bull reported record net sales of €12.2 billion ($14.3 billion) in 2025, up 8.6% from €11.2 billion in 2024. In 2024, the company reported operating profit of €2.45 billion and net profit of €1.84 billion. Red Bull paid dividends of €1.32 billion to its shareholders in 2024, with €648 million going to Mark Mateschitz for his 49% stake.

Does Red Bull own sports teams?

Yes, Red Bull owns several sports teams. In Formula 1, it owns Red Bull Racing and Racing Bulls (formerly Scuderica AlphaTauri, now Visa Cash App RB). In football, it owns Red Bull Salzburg (Austrian Bundesliga), RB Leipzig (German Bundesliga), New York Red Bulls (MLS), and Red Bull Bragantino (Brazilian Serie A). The company also sponsors extreme sports athletes and events across surfing, cliff diving, and snowboarding.

How did Red Bull start?

Red Bull was created by Dietrich Mateschitz, an Austrian marketing executive who discovered Krating Daeng, a Thai energy tonic, during a business trip to Thailand in 1982. He partnered with the drink's creator, Chaleo Yoovidhya, to adapt the formula for Western markets. They founded Red Bull GmbH in 1984 and launched the product in Austria on April 1, 1987. Mateschitz made the drink less sweet and more carbonated than the original Thai version and packaged it in a slim 250ml can.

Where is Red Bull headquartered?

Red Bull is headquartered in Fuschl am See, near Salzburg, Austria. The company employs approximately 21,924 people worldwide as of end of 2025, up from 19,973 in 2024. The company operates in 178 countries through regional subsidiaries and distribution partners.