All Brands Owned by Red Bull
Red Bull owns 1 brand in our database. Browse the complete portfolio of Red Bull subsidiaries and brands across various industries.
Company Type
private
Headquarters
Salzburg, Austria
Brand Portfolio
1 brands
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About Red Bull
Who owns Red Bull?
Red Bull is privately held by the Mateschitz family (49%) and the Yoovidhya family of Thailand (51%). Mark Mateschitz inherited his father Dietrich's 49% stake following Dietrich's death in October 2022. The company is not publicly traded.
How did Red Bull start?
Red Bull was created by Dietrich Mateschitz, an Austrian marketing executive who discovered Krating Daeng, a Thai energy tonic, during a business trip in 1982. He partnered with Thai businessman Chaleo Yoovidhya to adapt the formula for Western markets and founded Red Bull GmbH on April 1, 1987.
Is Red Bull publicly traded?
No, Red Bull GmbH is privately held by the Mateschitz and Yoovidhya families. The company is not publicly traded.
How many Red Bull cans are sold per year?
Red Bull sold approximately 12.1 billion cans in 2023, up from 11.6 billion in 2022.
Does Red Bull own sports teams?
Yes, Red Bull owns several sports teams including Red Bull Racing (Formula 1), Scuderia AlphaTauri (Formula 1, now renamed Visa Cash App RB), Red Bull Salzburg (Austrian football), RB Leipzig (German Bundesliga football), New York Red Bulls (MLS), and others.
Competitors to Red Bull
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Coca Cola Company | USA | 2005 | Mass market | Global | All-ages | |
| Keurig Dr Pepper | USA | 1919 | Mass market | Global | All-ages |
Learn More About Competitors
Vault
Owned by The Coca-Cola Company
Citrus-flavored energy soda brand formerly owned by The Coca-Cola Company, discontinued in 2011.
A&W Root Beer
Owned by Unknown Company
Classic root beer brand owned by Keurig Dr Pepper, known for its distinctive vanilla and spice flavor profile.
Competitive Analysis
Market Positioning: Red Bull competes with 2 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Red Bull Brand Portfolio Overview
Red Bull maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
Brand Portfolio by Industry:
- Food & Beverage: 1 brands
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Red Bullprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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