
Red Bull owns 1 brand in our database. Browse the complete portfolio of Red Bull subsidiaries and brands across various industries.
Company Type
private
Headquarters
Salzburg, Austria
Brand Portfolio
1 brands
Who owns Red Bull?
Red Bull is privately held by the Mateschitz family (49%) and the Yoovidhya family of Thailand (51%). Mark Mateschitz inherited his father Dietrich's 49% stake following Dietrich's death in October 2022. The company is not publicly traded.
How did Red Bull start?
Red Bull was created by Dietrich Mateschitz, an Austrian marketing executive who discovered Krating Daeng, a Thai energy tonic, during a business trip in 1982. He partnered with Thai businessman Chaleo Yoovidhya to adapt the formula for Western markets and founded Red Bull GmbH on April 1, 1987.
Is Red Bull publicly traded?
No, Red Bull GmbH is privately held by the Mateschitz and Yoovidhya families. The company is not publicly traded.
How many Red Bull cans are sold per year?
Red Bull sold approximately 12.1 billion cans in 2023, up from 11.6 billion in 2022.
Does Red Bull own sports teams?
Yes, Red Bull owns several sports teams including Red Bull Racing (Formula 1), Scuderia AlphaTauri (Formula 1, now renamed Visa Cash App RB), Red Bull Salzburg (Austrian football), RB Leipzig (German Bundesliga football), New York Red Bulls (MLS), and others.
No competing brands found in the same categories. This could be because Red Bulloperates in unique market segments or we're still building our competitor database.
Red Bull maintains a diverse portfolio of 1 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Red Bullprovides valuable insights into market dynamics, product relationships, and corporate strategy.
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