
Qingdao Ecopure Filter Co., Ltd.
Chinese water filtration manufacturer founded in 2011 in Qingdao, owner of the Waterdrop brand sold globally through Ecolife Technologies and major e-commerce channels.
Company Type
private
Founded
2011
Headquarters
Qingdao, Shandong Province, China
Employees
estimated several hundred
Primary Market
Global
Qingdao Ecopure Filter Co., Ltd. Timeline
Shop Qingdao Ecopure Filter Co., Ltd. Brands
Disclosure: We may earn commission from purchasesAbout Qingdao Ecopure Filter Co., Ltd.
What does Qingdao Ecopure own?
The company owns the Waterdrop global consumer brand, manufacturing facilities in Qingdao, the EcoAqua filter line, and Ecolife Technologies, Inc., its US import and distribution subsidiary.
Is Qingdao Ecopure publicly traded?
No. Qingdao Ecopure Filter Co., Ltd. is a privately held Chinese company. It does not trade on any stock exchange.
Who founded Qingdao Ecopure?
The company was founded in Qingdao, China, in 2011. Individual founders are not prominently identified in public company materials.
Where is Qingdao Ecopure headquartered?
Manufacturing headquarters is in the Environmental Protection Industry Zone in Jimo, Qingdao, Shandong Province, China. The US arm, Ecolife Technologies, operates from Ontario, California.
How many brands does Qingdao Ecopure own?
Two principal brands: Waterdrop for global consumer filtration and EcoAqua for replacement filter cartridges.
Who owns Qingdao Ecopure?
The company is privately held; ownership details are not publicly filed.
What is Waterdrop's market position?
Waterdrop consistently ranks in the top three of Amazon's North American water purification category and claims more than 10 million households served globally.
History of Qingdao Ecopure Filter Co., Ltd.
The company was founded in Qingdao in 2011 as a filter cartridge manufacturer. Early business concentrated on producing replacement filters for refrigerator and appliance applications, building production capacity and earning NSF certification for filter performance by 2014.
In 2015, the company launched Waterdrop as a consumer-facing brand for the North American market, investing in its own factory rather than relying on contract manufacturing. The first phase of the dedicated production facility came online that year, pushing annual filter capacity past 4 million units.
The 2016 launch of an Amazon storefront and the opening of a Laoshan operations center in Qingdao began the brand's direct-to-consumer phase. In 2017, the company established a US subsidiary and expanded R&D capacity. By 2018, it had begun designing whole-system products rather than only replacement cartridges, with a second factory phase adding capacity.
From 2019 through 2022, the company scaled production and product range aggressively. Automated lines pushed filter capacity past 10 million units per year, then 15 million by 2022. Waterdrop's revenue crossed RMB 1 billion in 2021, and the brand became a consistent top-three seller in Amazon's water purification category in North America.
Recent years brought product diversification beyond core filtration. The company expanded into countertop reverse osmosis systems, whole-house filtration, outdoor products, and a skincare face washer launched in 2024 that combines filtration with skincare positioning. US operations are coordinated from the Ecolife Technologies office in Ontario, California, which handles import, warehousing, and retail distribution for North America.
Qingdao Ecopure Filter Co., Ltd. Sustainability & Ethics
The company's sustainability angle centers on reduced bottled water consumption and NSF/ANSI-certified filtration performance (standards 42, 53, and 372 across various products). Waterdrop holds numerous international product design and performance certifications. There is no B Corp or corporate-level independent certification; product certifications are through NSF International and similar testing bodies.
Brands Owned by Qingdao Ecopure Filter Co., Ltd.
Qingdao Ecopure Filter Co., Ltd. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
Qingdao Ecopure Filter Co., Ltd.
private · Founded 2011 · Qingdao, Shandong Province, China
1
brands
Qingdao Ecopure Filter Co., Ltd. Ownership: Pros & Cons
Advantages
- +Vertically integrated manufacturing keeps costs and quality control in-house
- +Strong e-commerce position with top-three Amazon category ranking
- +NSF certifications support performance claims against larger brands
- +Price-to-performance positioning in the growing RO category
- +Global distribution built through a US subsidiary
Considerations
- -Limited brand recognition outside online channels
- -Chinese manufacturing origin creates tariff and trade-policy exposure
- -Private structure offers minimal financial disclosure
- -Dependent on Amazon algorithm and marketplace policies
- -Product line diversification is recent and unproven at scale
Frequently Asked Questions About Qingdao Ecopure Filter Co., Ltd.
What does Qingdao Ecopure own?
The company owns the Waterdrop global consumer brand, manufacturing facilities in Qingdao, the EcoAqua filter line, and Ecolife Technologies, Inc., its US import and distribution subsidiary.
Is Qingdao Ecopure publicly traded?
No. Qingdao Ecopure Filter Co., Ltd. is a privately held Chinese company. It does not trade on any stock exchange.
Who founded Qingdao Ecopure?
The company was founded in Qingdao, China, in 2011. Individual founders are not prominently identified in public company materials.
Where is Qingdao Ecopure headquartered?
Manufacturing headquarters is in the Environmental Protection Industry Zone in Jimo, Qingdao, Shandong Province, China. The US arm, Ecolife Technologies, operates from Ontario, California.
How many brands does Qingdao Ecopure own?
Two principal brands: Waterdrop for global consumer filtration and EcoAqua for replacement filter cartridges.
Who owns Qingdao Ecopure?
The company is privately held; ownership details are not publicly filed.
What is Waterdrop's market position?
Waterdrop consistently ranks in the top three of Amazon's North American water purification category and claims more than 10 million households served globally.








