All Brands Owned by PUMA SE

What does PUMA own?
PUMA SE owns the PUMA brand and operates a portfolio of athletic footwear, apparel, and accessories sold in more than 120 countries. The company's products span performance sports categories including running, football, training, basketball, and motorsport, as well as lifestyle and fashion categories. PUMA does not own other sportswear brands and operates exclusively under the PUMA name. The company also holds sponsorship partnerships with football clubs, national teams, and individual athletes.

Is PUMA publicly traded?
Yes, PUMA SE is listed on the Frankfurt Stock Exchange under ticker PUM. The company has been publicly listed since 1986. Kering SA, the French luxury goods group, is PUMA's largest shareholder, holding approximately 86% of PUMA's share capital. Kering has announced plans to reduce its stake by distributing PUMA shares to Kering's own shareholders, which would increase PUMA's free float.

Who founded PUMA?
PUMA was founded by Rudolf Dassler in 1948 in Herzogenaurach, Germany. Rudolf and his brother Adolf Dassler had previously operated the Dassler Brothers Shoe Factory together since 1924, but a personal dispute led to the dissolution of their partnership. Rudolf Dassler died in 1974 and was succeeded by his son Armin Dassler.

Where is PUMA headquartered?
PUMA is headquartered in Herzogenaurach, Bavaria, Germany, where the company was founded in 1948. The Herzogenaurach headquarters houses PUMA's global design, product development, and corporate functions. Notably, Adidas is also headquartered in Herzogenaurach, reflecting the shared origins of the two companies. PUMA does not own manufacturing facilities.

How many brands does PUMA own?
PUMA operates as a single-brand company. All products are sold under the PUMA name, with sub-brands and collections serving as product identifiers. The company does not own other sportswear brands. PUMA's portfolio includes performance sports products, lifestyle products, and limited-edition collaboration collections with fashion designers and celebrities.

Who owns PUMA?
PUMA SE is publicly listed on the Frankfurt Stock Exchange, but Kering SA, the French luxury goods group, holds approximately 86% of PUMA's share capital, making it the controlling shareholder. Kering has announced plans to reduce its stake by distributing PUMA shares to Kering's own shareholders as a dividend in kind. Following this distribution, PUMA's free float would increase significantly. The remaining shares are held by institutional investors and public shareholders.