All Brands Owned by PUMA SE

What does PUMA own?
PUMA SE owns the PUMA brand and operates a portfolio of athletic footwear, apparel, and accessories sold in more than 120 countries. The company's products span performance sports categories including running, football, training, basketball, and motorsport, as well as lifestyle and fashion categories. PUMA does not own other sportswear brands and operates exclusively under the PUMA name. The company also holds sponsorship partnerships with football clubs, national teams, and individual athletes.

Is PUMA publicly traded?
Yes, PUMA SE is listed on the Frankfurt Stock Exchange under ticker PUM. The company has been publicly listed since 1986. Approximately 71% of shares are in free float. The Pinault family holding company Artémis holds approximately 29.99% of voting rights. In January 2026, Anta Sports announced an agreement to acquire this 29% stake from Artémis, subject to regulatory conditions.

Who founded PUMA?
PUMA was founded by Rudolf Dassler in 1948 in Herzogenaurach, Germany. Rudolf and his brother Adolf Dassler had previously operated the Dassler Brothers Shoe Factory together since 1924, but a personal dispute led to the dissolution of their partnership. Rudolf Dassler died in 1974 and was succeeded by his son Armin Dassler.

Where is PUMA headquartered?
PUMA is headquartered in Herzogenaurach, Bavaria, Germany, where the company was founded in 1948. The Herzogenaurach headquarters houses PUMA's global design, product development, and corporate functions. Adidas is also headquartered in Herzogenaurach, reflecting the shared origins of the two companies. PUMA does not own manufacturing facilities.

How many brands does PUMA own?
PUMA operates as a single-brand company. All products are sold under the PUMA name, with sub-brands and collections serving as product identifiers. The company does not own other sportswear brands. PUMA's portfolio includes performance sports products, lifestyle products, and limited-edition collaboration collections with fashion designers and celebrities.

Who owns PUMA?
PUMA SE is publicly listed on the Frankfurt Stock Exchange with approximately 71% of shares in free float. The Pinault family, through Artémis S.A.S. and Kering S.A., holds approximately 29.99% of voting rights, making it the largest single shareholder. In January 2026, Anta Sports announced a share purchase agreement to acquire this 29% stake from Artémis. The transaction is subject to conditions precedent, including regulatory approvals. If completed, Anta would become PUMA's largest single shareholder.

What is PUMA's revenue?
PUMA reported sales of EUR 7.30 billion for fiscal year 2025, down from EUR 8.40 billion in FY2024. The decline was primarily driven by a strategic reset initiated in the second half of 2025, which involved cutting distribution channels that were damaging brand desirability and reducing promotional activity. Reported EBIT for FY2025 was EUR -357.2 million, and the company proposed no dividend for the year.