All Brands Owned by Principal Financial Group, Inc.

What does Principal Financial Group own?
The company's operating assets are its businesses rather than brand portfolios: Principal Life Insurance Company, Principal Asset Management, its international pension subsidiaries, and broker-dealer operations. It administers retirement plans and manages investments for roughly 70 million customers.

Is Principal Financial Group publicly traded?
Yes. It trades on the Nasdaq Stock Market under ticker PFG and is a component of the S&P 500. It has been public since its October 2001 demutualization.

Who founded Principal Financial Group?
Des Moines banker Edward Temple founded the company in 1879 with fellow bankers including Simon Casady and Phineas Casady. They organized The Bankers Life Association to sell affordable life insurance to bankers and their employees.

Where is Principal Financial Group headquartered?
The company is headquartered at 711 High Street in Des Moines, Iowa, where it has been based since its founding. Approximately 9,000 of its roughly 19,700 employees work in the Des Moines area.

How many brands does Principal Financial Group own?
Principal operates as a single-brand company. Its named divisions, including Principal Asset Management, Principal International, and Principal Securities, function under the master Principal brand rather than as independent consumer brands.

Who owns Principal Financial Group?
Public shareholders own the company, with institutional investors and index funds holding most shares. No controlling shareholder or founding family stake exists. Deanna Strable-Soethout has served as chair, president, and CEO since 2025.

What is Principal's revenue and size?
The company reported GAAP revenue of $15.6 billion and net income of approximately $1.2 billion for fiscal year 2025. It manages $781 billion in assets within $1.8 trillion in assets under administration and employs approximately 19,700 people.