
Nike, Inc. owns 3 brands in our database. Browse the complete portfolio of Nike, Inc. subsidiaries and brands across various industries.
Company Type
public
Headquarters
Beaverton, Oregon, USA
Brand Portfolio
3 brands
Stock
NYSE: NKE
Showing Sports brands
1 of 3 total brands
What does Nike own?
Nike owns a portfolio of three major brands: the core Nike brand serving performance athletics and mainstream consumers, Jordan Brand focused on basketball culture and streetwear, and Converse serving casual and vintage sneaker markets. The company operates across footwear, apparel, and equipment categories, serving both performance athletes and fashion-conscious consumers globally.
Is Nike publicly traded?
Yes, Nike, Inc. is publicly traded on the New York Stock Exchange under the ticker symbol NKE. The company has been publicly traded since its initial public offering in December 1980, allowing investors to purchase shares and participate in the company's growth.
Who founded Nike?
Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports. The company was renamed Nike, Inc. in 1971, named after the Greek goddess of victory. Bowerman was a track and field coach while Knight was a middle-distance runner and business student.
Where is Nike headquartered?
Nike is headquartered in Beaverton, Oregon, USA, where the company has maintained its global headquarters since its founding. The Beaverton campus houses executive leadership, major research facilities, and key business units supporting Nike's worldwide operations.
How many brands does Nike own?
Nike owns three major brands: Nike (core athletic brand), Jordan Brand (basketball and streetwear culture), and Converse (casual lifestyle and vintage sneakers). The company has also owned and sold several other brands historically, including Hurley, Cole Haan, Umbro, and Bauer Hockey.
Who owns Nike?
Nike is publicly owned with no controlling shareholder. Ownership is distributed among institutional investors like Vanguard Group and BlackRock, mutual funds, and individual shareholders worldwide. Co-founder Phil Knight remains involved as Chairman Emeritus and maintains significant ownership through Swoosh LLC.
What is Nike's revenue?
Nike reported annual revenue of approximately $51.4 billion for fiscal year 2025 (year ended May 2025). The company generates revenue through three primary segments: Nike Brand (approximately 90% of revenue), Jordan Brand (approximately 6%), and Converse (approximately 4%).
These competing brands operate in the same categories and provide similar products or services. Compare key attributes to understand market positioning and competitive landscape.
| Brand | Parent Company | Country | Founded | Market Position | Primary Market | Gender Target |
|---|---|---|---|---|---|---|
| Deckers Brands | USA | 1978 | Mass market | Global | Unisex | |
| Adidas | Germany | 1949 | Premium | Global | Unisex | |
| Amer Sports | USA | 2002 | Premium | Global | Unisex | |
| Amer Sports | USA | 1990 | Premium | United states | All-ages |

Owned by Deckers Brands
American fashion company primarily known for its sheepskin boots, also selling apparel, accessories, and home textiles with a focus on comfort and casual style.

Owned by adidas AG
German multinational corporation that designs and manufactures sports shoes, clothing, and accessories, known for its three-stripe logo.

Owned by Amer Sports
American manufacturer of freestyle skis, ski boots, poles, and technical outerwear, known for athlete-driven innovation and freestyle skiing culture.
Owned by Amer Sports
American manufacturer of baseball and softball bats and batting gloves, known for innovative bat technologies and high-performance composite bats.
Market Positioning: Nike, Inc. competes with 4 brands in the same categories, ranging from mass market to luxury positioning.
Geographic Distribution: Competitors are headquartered across multiple regions, indicating global competition in this market segment.
Brand Heritage: Competitor brands range from established heritage brands to newer market entrants, with founding years spanning several decades.
Nike, Inc. maintains a diverse portfolio of 3 brands across multiple industries. This comprehensive brand portfolio demonstrates the company's market presence and strategic business units.
For consumers and researchers interested in corporate ownership structures, understanding which brands are owned by Nike, Inc.provides valuable insights into market dynamics, product relationships, and corporate strategy.
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