All Brands Owned by Nike, Inc.

What does Nike own?
Nike owns a portfolio of three major brands: the core Nike brand serving performance athletics and mainstream consumers, Jordan Brand focused on basketball culture and streetwear, and Converse serving casual and vintage sneaker markets. The company previously owned Hurley, Cole Haan, Umbro, and Bauer Hockey but has streamlined to focus on its three core brands.

Is Nike publicly traded?
Yes, Nike, Inc. is publicly traded on the New York Stock Exchange under the ticker symbol NKE. The company has been publicly traded since its initial public offering in December 1980.

Who founded Nike?
Nike was founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports. The company was renamed Nike, Inc. in 1971, named after the Greek goddess of victory. Bowerman was a track and field coach at the University of Oregon while Knight was a middle-distance runner and business student.

Where is Nike headquartered?
Nike is headquartered in Beaverton, Oregon, USA, where the company has maintained its global headquarters since its founding. The Beaverton campus houses executive leadership, major research facilities, and key business units.

What is Nike's revenue?
Nike reported annual revenue of $46.4 billion for fiscal year 2026 (year ended May 31, 2026), flat on a reported basis and down 2% on a currency-neutral basis. FY2025 revenue was $46.3 billion, down 10% from $51.4 billion in FY2024. Net income for FY2026 was $3.1 billion, with diluted EPS of $2.10.

Who is the CEO of Nike?
Elliott Hill serves as President and CEO of Nike, Inc., having taken the role in October 2024. Hill previously spent 32 years at Nike, serving as President of Consumer and Marketplace before retiring in 2020. He succeeded John Donahoe and has launched the Win Now strategy and Sport Offense realignment to return Nike to growth.

What is the Win Now strategy?
The Win Now strategy is CEO Elliott Hill's turnaround plan launched in December 2024, organized around five actions: culture, product, marketing, marketplace, and ground game. The strategy focuses on five key sports, three key countries, and five key cities. It includes re-engaging wholesale partners, right-sizing key footwear franchises (Air Force 1, Dunk, Air Jordan 1), and repositioning Nike Digital. The Sport Offense realignment in FY2026 organizes teams by sport rather than by function.