All Brands Owned by McVitie's (pladis)

Who owns McVitie's?
McVitie's is owned by pladis, a global snacking company headquartered in London. Pladis is a subsidiary of Yildiz Holding, a Turkish food and retail conglomerate headquartered in Istanbul. Yildiz Holding created pladis in 2016 to consolidate its global biscuit and confectionery businesses.

What is pladis's annual revenue?
Pladis reported revenue of £3.23 billion for 2024, a 17% increase from 2023. Pre-tax profit was £180.9 million, up 38% year over year, and EBITDA was £486.9 million, up 11%.

Did McVitie's UK sales reach £1 billion?
Yes. Pladis UK reported turnover of just over £1 billion in 2024, the first time the UK operations surpassed this milestone. Growth was driven by price increases and market share gains in 2023, with a further 2% increase in 2024.

What other brands does pladis own?
Pladis owns McVitie's, Jacob's, Carr's, Godiva, Ulker, Flipz, Crawford's, and Meredith and Drew. The portfolio spans biscuits, chocolate, and confectionery products sold in more than 110 countries.

How much is Yildiz Holding investing in UK manufacturing?
Pladis announced a £68 million investment in UK operations in 2024, including £21 million for a new chocolate moulding line at the Stockport Jaffa Cake plant and £33 million for a refit at the Aintree Jacob's Cream Crackers bakery in Liverpool.

Who is the CEO of pladis?
CEO Salman Amin left pladis in February 2025 with immediate effect. Chief Financial Officer Sridhar Ramamurthy has been a key public-facing executive during the subsequent transition period. The company has not announced a permanent replacement as of August 2026.