All Brands Owned by Intuit Inc.

What does Intuit own?
Intuit owns TurboTax (tax preparation software), QuickBooks (small business accounting), Credit Karma (personal finance platform with 140+ million members), and Mailchimp (email marketing and marketing automation). The company discontinued its Mint personal budgeting app in January 2024, migrating users to Credit Karma.

Is Intuit publicly traded?
Yes, Intuit Inc. is listed on NASDAQ under ticker INTU. The company has been publicly traded since 1993. Intuit has a broad institutional and retail shareholder base with no single controlling shareholder. Major institutional shareholders include Vanguard Group, BlackRock, and State Street.

Who founded Intuit?
Intuit was founded in 1983 in Palo Alto, California by Scott Cook and Tom Proulx. Cook, a former Procter and Gamble brand manager, was inspired to create personal finance software after watching his wife struggle with household bill-paying. The company's first product, Quicken personal finance software, was released in 1984.

What is Intuit's revenue?
Intuit reported FY2025 revenue of approximately $18.8 billion (fiscal year ended July 31, 2025), up approximately 17% from FY2024. Growth was driven by all three segments: Small Business and Self-Employed, Consumer, and Credit Karma.

Who is the CEO of Intuit?
Sasan Goodarzi has served as President and CEO of Intuit since January 2019. Goodarzi has led Intuit's transformation from a desktop software company to a cloud-based platform business and has overseen the acquisitions of Credit Karma and Mailchimp. He is leading the company's AI-driven expert platform strategy.

Where is Intuit headquartered?
Intuit is headquartered in Mountain View, California, USA, in the heart of Silicon Valley. The company also has major offices in San Diego, California (TurboTax development), Atlanta, Georgia (Credit Karma), and New York City (Mailchimp).

What is the IRS Direct File program and how does it affect Intuit?
The IRS Direct File program is a free government-run tax filing system launched in 2024 in 12 states and expanded in 2025. It competes with TurboTax by offering free tax filing to eligible taxpayers. Intuit has lobbied against the program and emphasizes the superior value of TurboTax's AI-powered experience, but Direct File represents a long-term competitive threat to TurboTax's paid tax preparation business.