HubSpot, Inc.
Publicly traded American CRM software company headquartered in Cambridge, Massachusetts. Sells an AI-powered customer platform for marketing, sales, and service teams, with $3.13 billion in FY2025 revenue.
Company Type
public
Founded
2006
Headquarters
Cambridge, Massachusetts, United States
Stock
NYSE: HUBS
Revenue
$3.13 billion (FY2025)
Employees
8,882
Primary Market
Global
About HubSpot, Inc.
What does HubSpot own?
HubSpot owns its customer platform and its constituent hubs: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub. It also owns The Hustle media property and the Clearbit data business it acquired in 2023.
Is HubSpot publicly traded?
Yes. HubSpot trades on the New York Stock Exchange under the ticker HUBS. It went public in October 2014 and is a constituent of several mid-cap and technology indices.
Who founded HubSpot?
Brian Halligan and Dharmesh Shah founded HubSpot in 2006 in Cambridge, Massachusetts, after meeting at MIT Sloan. Halligan served as CEO until 2021 and Shah remains chief technology officer.
Where is HubSpot headquartered?
HubSpot is headquartered at Two Canal Park in Cambridge, Massachusetts. It operates international offices in Dublin, Singapore, Sydney, Tokyo, Bogota, and other cities.
How many brands does HubSpot own?
HubSpot operates essentially one master brand with product hubs underneath it. Its named sub-properties include Breeze AI, The Hustle, and the Clearbit-derived data enrichment tools inside Breeze Intelligence.
Who owns HubSpot?
HubSpot is owned by its public shareholders. Institutional investors including Vanguard, BlackRock, and T. Rowe Price hold the largest positions. The founders retain board influence but no special voting control.
History of HubSpot, Inc.
Brian Halligan and Dharmesh Shah met at the MIT Sloan School of Management and founded HubSpot in 2006 in Cambridge, Massachusetts. Their thesis was that traditional outbound marketing, such as cold calls and purchased ads, was losing effectiveness as buyers gained control of the information flow. They built a software suite to help companies attract visitors, convert them to leads, and close them as customers through content and search.
The company raised venture funding from General Catalyst, Matrix Partners, and Scale Venture Partners, and crossed $100 million in annual revenue by 2012. Early growth came from marketing automation, but the strategy broadened. The launch of a free CRM in 2014 and the Sales Hub shifted HubSpot from a marketing tool into a platform company competing with Salesforce at the low and mid-market.
HubSpot went public on the New York Stock Exchange in October 2014, raising about $125 million. The stock traded under the ticker HUBS from listing. Post-IPO, the company added Service Hub, CMS Hub (later Content Hub), Operations Hub, and Commerce Hub, completing a six-hub structure by the early 2020s.
Leadership changed in 2021 when Halligan, who had suffered a serious snowmobile accident earlier that year, stepped down as CEO. Yamini Rangan, then chief customer officer and a former Dropbox and Workday executive, became chief executive in September 2021. Dharmesh Shah remains CTO and is the public face of the company's technical strategy.
The company made notable acquisitions to fill product gaps. It bought PieSync in 2019 for data synchronization, The Hustle newsletter business in 2021 for media reach, Clearbit in 2023 for data enrichment, and Cacheflow in 2024 for commerce. The Breeze AI suite, announced in 2024 and expanded through 2025 and 2026, added agents, copilot features, and intelligence layers across the platform.
Fiscal 2025 marked a return to profitability. Revenue grew 19 percent to $3.13 billion and the company posted GAAP net income of $45.9 million, its first profitable year as a mature public company. Customer count reached 288,706 at year-end 2025 and passed 306,000 by mid-2026.
Controversy, Regulation & Public Scrutiny
HubSpot disclosed a security incident in June 2024 in which an unauthorized party used a compromised employee account to access customer contact data in certain accounts. The company notified affected customers and regulators and reported no material financial impact. No major regulatory penalties have been imposed on the company.
Like most SaaS companies, it faces periodic criticism over pricing tiers and email-sending limits, matters handled through customer negotiations rather than litigation. The company has not been subject to antitrust, securities fraud, or material employment litigation of public record.
Brands Owned by HubSpot, Inc.
HubSpot, Inc. owns 1 brand in our database. Explore the ownership tree below — click categories to expand and see individual brands.
HubSpot, Inc.
public · Founded 2006 · Cambridge, Massachusetts, United States
1
brands
Stock Information
HubSpot, Inc. Ownership: Pros & Cons
Advantages
- +Single-class share structure and broad institutional ownership provide stable governance
- +288,000-customer installed base creates strong expansion revenue dynamics
- +Net income positive since FY2025 with improving operating margins
- +Deep mid-market specialization where Salesforce coverage is weakest
Considerations
- -Seat-based pricing model is structurally exposed to AI agents that reduce headcount needs
- -Net margins remain thin at roughly 1.5 percent, limiting financial flexibility
- -Competes against Microsoft and Salesforce, which can bundle CRM at marginal cost
- -Customer growth has outpaced monetization, requiring continued upsell execution
Frequently Asked Questions About HubSpot, Inc.
What does HubSpot own?
HubSpot owns its customer platform and its constituent hubs: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub, and Commerce Hub. It also owns The Hustle media property and the Clearbit data business it acquired in 2023.
Is HubSpot publicly traded?
Yes. HubSpot trades on the New York Stock Exchange under the ticker HUBS. It went public in October 2014 and is a constituent of several mid-cap and technology indices.
Who founded HubSpot?
Brian Halligan and Dharmesh Shah founded HubSpot in 2006 in Cambridge, Massachusetts, after meeting at MIT Sloan. Halligan served as CEO until 2021 and Shah remains chief technology officer.
Where is HubSpot headquartered?
HubSpot is headquartered at Two Canal Park in Cambridge, Massachusetts. It operates international offices in Dublin, Singapore, Sydney, Tokyo, Bogota, and other cities.
How many brands does HubSpot own?
HubSpot operates essentially one master brand with product hubs underneath it. Its named sub-properties include Breeze AI, The Hustle, and the Clearbit-derived data enrichment tools inside Breeze Intelligence.
Who owns HubSpot?
HubSpot is owned by its public shareholders. Institutional investors including Vanguard, BlackRock, and T. Rowe Price hold the largest positions. The founders retain board influence but no special voting control.
Sources & Further Reading
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