Everpure, Inc.

What is Everpure, Inc.?

Everpure, Inc. is the new name of Pure Storage, Inc., adopted on February 23, 2026. It is a public data infrastructure company on the NYSE under the unchanged ticker PSTG, selling FlashArray, FlashBlade, Portworx, and subscription services to enterprises and hyperscalers.

Is Everpure publicly traded?

Yes. Everpure trades on the New York Stock Exchange under the ticker PSTG, the same listing used since the 2015 IPO. The rename required no shareholder vote and changed no share structure.

Who founded the company?

John "Coz" Colgrove and John Hayes founded the company in October 2009 in Mountain View, California, originally as Os76, Inc. Colgrove remains chief visionary officer while Charles Giancarlo serves as chairman and CEO.

Why did Pure Storage become Everpure?

Management said the company had outgrown the storage label after expanding into data management, governance, and its Enterprise Data Cloud platform. The Everpure name, derived from the long-running Evergreen subscription concept, is meant to signal a "living" platform rather than a hardware vendor.

How big is Everpure?

Fiscal 2026 revenue was $3.66 billion with approximately 6,000 employees and more than 14,500 customers, including about 64% of the Fortune 500. Subscription ARR stands at $1.92 billion.

What happened to the Pure Storage brand?

Pure Storage persists as a product identity: FlashArray, FlashBlade, Pure1, and Evergreen all keep their names under the Everpure corporate umbrella. Only the legal corporate name and investor-facing identity changed.

The company incorporated in October 2009 as Os76, Inc., founded by Veritas veteran John Colgrove and entrepreneur John Hayes in Mountain View. They spent nearly three years in stealth writing Purity, a storage operating environment designed natively for flash rather than adapted from disk-era code.

FlashArray launched in 2012 into a market dominated by EMC and NetApp disk systems retrofitted with SSDs. Pure's wedge was simplicity: one array, no tiering decisions, and Evergreen, a subscription that upgraded controllers non-disruptively so customers never repurchased capacity they already owned.

The October 2015 IPO priced at $17 per share on the NYSE. Public life started rough; the stock sagged for years as investors doubted flash economics against falling NAND prices and incumbents' responses. FlashBlade, launched in 2016 for file and object data, opened the unstructured data market that AI workloads would later dominate.

Charles Giancarlo, a former Cisco executive and Silver Lake partner, took over as CEO in 2017 and pushed the subscription transformation. Evergreen//One and Cloud Block Store turned storage into an operating expense, while the 2020 Portworx acquisition for about $370 million added Kubernetes data services.

The hyperscaler breakthrough came after years of investment. Fiscal 2026 saw first shipments under an industry-first design win with a major hyperscaler, reported to be Meta, which uses Purity software and DirectFlash technology to manage self-procured NAND. The deal model sells software rather than systems, a different margin structure that Everpure expects to expand through fiscal 2027 and beyond.

On February 20, 2026 the board approved renaming the corporation Everpure, Inc., effective February 23. Management framed it as matching the identity to a platform now spanning storage, data management, and the Enterprise Data Cloud vision. Shares kept the PSTG ticker. The same day, the company announced an agreement to acquire data intelligence startup 1touch.

Everpure has held Leader status in the Gartner Magic Quadrant for Primary Storage for over a decade, frequently placing highest on execution. Its certified NPS of 84 is a frequently cited industry benchmark. The company appears regularly on Great Place to Work and Fortune best-workplace lists, and its Evergreen architecture won recognition as the industry's first non-disruptive upgrade subscription.

Everpure's regulatory record is clean of major actions. Notable public scrutiny has centered on the hyperscale business's single-customer concentration, disclosed as a risk in its 10-K, and on ordinary patent litigation typical of the storage industry. NetApp and Dell have engaged in IP disputes with the company over the years, resolved without material impact on operations.