All Brands Owned by The Honest Company, Inc.

What does Honest Company own?
Honest Company owns the Honest brand for baby, personal care, and household products, and the Honest Beauty brand for beauty products. The company's product portfolio includes diapers, wipes, baby personal care, skincare, hair care, body care, cleaning products, and laundry detergents. Honest Company contracts manufacturing to third-party suppliers and sells through major U.S. retailers including Target, Walmart, and Amazon.

Is Honest Company publicly traded?
Yes, The Honest Company, Inc. is publicly traded on Nasdaq under ticker HNST. The company went public in May 2021 through a traditional IPO that raised approximately $413 million and valued the company at approximately $2 billion. The stock has declined significantly since its IPO. The company has approximately 110 million shares outstanding and a market capitalization of approximately $350 million as of mid-2026.

Who founded Honest Company?
Honest Company was founded in January 2012 by Jessica Alba, Christopher Gavigan, Brian Lee, and Sean Kane in Los Angeles, California. Alba, a globally recognized actress, was the most prominent co-founder and served as Chief Creative Officer until April 2024, when she stepped down from the role. She remains on the company's board of directors.

Where is Honest Company headquartered?
Honest Company is headquartered in Los Angeles, California, USA. The company's corporate offices are located at 12130 Millennium Drive, Los Angeles, CA 90094. Honest Company operates primarily in the United States market and exited its Canadian retail operations in late 2025 as part of its Powering Honest Growth transformation.

How many brands does Honest Company own?
Honest Company owns two main brands: Honest for baby, personal care, and household products, and Honest Beauty for beauty and skincare products. The Honest brand is the company's primary revenue driver, with products spanning diapers, wipes, skincare, hair care, cleaning products, and household essentials.

Who owns Honest Company?
Honest Company is a publicly traded company with a dispersed shareholder base. Institutional investors hold the majority of shares, with no single controlling shareholder. Founder Jessica Alba retains a stake in the company and serves on the board of directors but no longer holds an executive position. The company had approximately 110 million shares outstanding as of mid-2026.

What is Powering Honest Growth?
Powering Honest Growth is a transformation program announced in November 2025 under CEO Carla Vernón. The initiative involves exiting lower-margin, non-strategic categories and channels, including Honest.com direct fulfillment, the apparel category, and Canadian retail operations. The program aims to deliver $10 to $15 million in annualized savings with up-front costs of $30 to $35 million, focusing the company on its higher-growth, higher-margin wipes and personal care platforms.