Hasbro, Inc.

What brands does Hasbro own?
Hasbro owns Nerf, Play-Doh, Transformers, G.I. Joe, Monopoly, Magic: The Gathering, Dungeons and Dragons, My Little Pony, Peppa Pig, and numerous board game brands including Battleship, Connect Four, Scrabble, Risk, and Clue. The Wizards of the Coast and Digital Gaming segment, which includes Magic: The Gathering and Dungeons and Dragons, generated $2.2 billion in FY2025 revenue.

Is Hasbro publicly traded?
Yes. Hasbro trades on NASDAQ under ticker HAS. The company has been publicly traded since 1968. No controlling shareholder exists. Institutional investors including Vanguard Group, BlackRock, and State Street hold the majority of outstanding shares.

Who owns Wizards of the Coast?
Wizards of the Coast is a wholly-owned subsidiary of Hasbro, acquired in 1999 for approximately $325 million. It publishes Magic: The Gathering and Dungeons and Dragons. In FY2025, the Wizards segment generated $2.2 billion in revenue with a 46% operating margin, making it Hasbro's most profitable business.

What is Hasbro's revenue?
Hasbro reported FY2025 net revenue of $4.7 billion, up 14% year over year. Adjusted operating profit was $1.14 billion with adjusted operating margin of 24.2%. Adjusted earnings per diluted share were $5.54. For FY2026, the company guides revenue growth of 3% to 5% in constant currency and adjusted EBITDA of $1.40 billion to $1.45 billion.

Who is the CEO of Hasbro?
Chris Cocks is CEO of Hasbro, Inc. He succeeded Brian Goldner in 2022. Cocks previously led Wizards of the Coast and Digital Gaming at Hasbro. Gina Goetter serves as CFO and COO.

Did Hasbro sell eOne?
Hasbro divested eOne's non-core film and TV business to Lionsgate in 2023 for approximately $500 million and sold additional eOne assets subsequently. The company acquired eOne in 2019 for approximately $3.8 billion. The divestiture reduced content spend by over 90% and returned Hasbro's focus to toys and games under the Playing to Win strategy.

When was Hasbro founded?
Hasbro was founded in 1923 by brothers Henry, Hilal, and Herman Hassenfeld in Providence, Rhode Island. The company initially sold textile remnants and school supplies before entering the toy business in 1943.

The Hassenfeld brothers, Henry, Hilal, and Herman, founded their company in Providence, Rhode Island in 1923. The initial business sold textile remnants and pencil-box covers. The company later expanded into school supplies before entering the toy business in 1943 with toy doctor and nurse kits. The name Hasbro, combining "Has" from Hassenfeld and "bro" for brothers, was formalized as the company's brand identity.

Mr. Potato Head, introduced in 1952, was the first toy advertised on television and established Hasbro as a national toy brand. G.I. Joe, introduced in 1964, pioneered the 12-inch action figure format and became one of Hasbro's most enduring franchises. The company went public in 1968.

Hasbro acquired Parker Brothers in 1991, bringing Monopoly, Scrabble, Risk, and Clue into the portfolio. The acquisition of Milton Bradley added Battleship, Connect Four, and The Game of Life. These acquisitions established Hasbro as the dominant board game publisher in the United States.

The acquisition of Wizards of the Coast in 1999 for approximately $325 million was transformative. Wizards of the Coast published Magic: The Gathering, launched in 1993, and Dungeons and Dragons, acquired by Wizards in 1997. Both brands have grown substantially under Hasbro ownership. In FY2025, the Wizards segment generated $2.2 billion in revenue with a 46% operating margin, making it the company's most profitable business.

In 2019, Hasbro acquired Entertainment One (eOne) for approximately $3.8 billion, adding film and television production capabilities and the Peppa Pig franchise. The acquisition was intended to integrate content creation with Hasbro's toy IP. However, the strategy shifted under CEO Chris Cocks, who succeeded Brian Goldner in 2022. Hasbro divested eOne's non-core film and TV business to Lionsgate in 2023 for approximately $500 million and sold additional eOne assets, reducing content spend by over 90%.

Under Cocks's Playing to Win strategy, Hasbro has refocused on its core gaming and toy franchises. The company completed the divestiture of eOne's non-core assets, achieved debt reduction targets ahead of schedule, and authorized a $1 billion share repurchase program in February 2026. The Wizards segment has become the primary growth and profit driver, with Magic: The Gathering revenue growing nearly 60% in FY2025.

Hasbro has committed to achieving net zero emissions by 2050 with interim targets verified by the Science Based Targets initiative (SBTi). The company has set goals for sustainable packaging, including a commitment to make packaging more recyclable and reduce plastic use. Hasbro publishes an annual Sustainability Report with performance data covering environmental impact, supply chain responsibility, and social initiatives.

The company has faced scrutiny over manufacturing supply chain conditions, particularly regarding factories in China and other Asian manufacturing hubs. Hasbro publishes annual supplier responsibility reports and maintains a code of conduct for suppliers covering labor standards, workplace safety, and environmental compliance.

Hasbro has been recognized for corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company.