Hasbro, Inc.

What brands does Hasbro own?
Hasbro's major brands include Nerf, Play-Doh, Transformers, G.I. Joe, Monopoly, Magic: The Gathering, Dungeons and Dragons, My Little Pony, and Peppa Pig (licensed).

Is Hasbro publicly traded?
Yes. Hasbro trades on the NASDAQ under ticker HAS. No controlling shareholder exists; institutional investors hold the majority of shares.

Who owns Wizards of the Coast?
Wizards of the Coast is a wholly owned subsidiary of Hasbro, acquired in 1999 for approximately $325 million. It publishes Magic: The Gathering and Dungeons and Dragons.

The Hassenfeld brothers founded their company in Providence, Rhode Island in 1923, initially selling textile remnants and later school supplies. The company entered the toy business in 1943, producing toy doctor and nurse kits. The name Hasbro, combining "Has" from Hassenfeld and "bro" for brothers, was formalized as the company's brand identity.

Mr. Potato Head, introduced in 1952, was the first toy advertised on television and established Hasbro as a national toy brand. G.I. Joe, introduced in 1964, pioneered the 12-inch action figure format. Hasbro acquired Parker Brothers in 1991, bringing Monopoly, Scrabble, Risk, and Clue into the portfolio, and later acquired Milton Bradley, adding Battleship, Connect Four, and Life.

The acquisition of Wizards of the Coast in 1999 for approximately $325 million was transformative, adding Magic: The Gathering and Dungeons and Dragons. Both brands have grown substantially under Hasbro ownership and now represent among the highest-margin businesses in the portfolio.

Hasbro has committed to achieving net zero emissions by 2050 with interim targets verified by the Science Based Targets initiative. The company has set targets for sustainable packaging and reduced plastic use in products and packaging. Hasbro has faced scrutiny over manufacturing supply chain conditions and publishes annual supplier responsibility reporting.