All Brands Owned by H&M Group (Hennes and Mauritz AB)

What does H&M Group own?
H&M Group owns seven retail brands: H&M, COS, Monki, Weekday, Arket, Other Stories, and Afound. The group also operates Sellpy, a resale platform, and H&M Home, a home furnishings line. The company operates approximately 4,000 stores worldwide and sells products online in all of its markets.

Is H&M Group publicly traded?
Yes. H&M Group is listed on Nasdaq Stockholm under ticker HM-B. The company has been publicly listed since 1974. The Persson family holds a controlling interest through a dual-class share structure in which their A-shares carry ten votes per share compared to one vote per share for the publicly traded B-shares. This gives the family effective control despite not holding a majority of the economic interest.

Who founded H&M Group?
Erling Persson founded H&M Group in 1947 in Vasteras, Sweden. He opened the first Hennes store selling women's clothing at affordable prices. In 1968, he acquired Mauritz Widforss, a Stockholm retailer, which led to the company being renamed Hennes and Mauritz and later H&M. Erling Persson's son Stefan Persson joined the company in 1972 and became managing director in 1982, leading international expansion.

Where is H&M Group headquartered?
H&M Group is headquartered in Stockholm, Sweden. The company's registered office and principal executive offices are located in Stockholm. H&M Group does not own manufacturing facilities and sources products from approximately 900 suppliers, primarily in Bangladesh, China, India, Turkey, Pakistan, Vietnam, and Cambodia.

How many brands does H&M Group own?
H&M Group operates seven retail brands: H&M, COS, Monki, Weekday, Arket, Other Stories, and Afound. The H&M brand is the largest, accounting for the substantial majority of group revenue and operating over 3,000 of the group's approximately 4,000 stores. The other six brands collectively address more specific consumer segments and price points.

Who owns H&M Group?
H&M Group is publicly listed on Nasdaq Stockholm, but the Persson family holds a controlling interest through Ramsbury Invest AB. The family's A-share holdings give them effective voting control through the dual-class share structure. Stefan Persson, son of founder Erling Persson, is the primary representative of the founding family's interest. Karl-Johan Persson, Stefan's son, serves as chairman of the board.

What is H&M Group's revenue?
H&M Group reported net sales of SEK 234 billion for the fiscal year ending November 30, 2025. The company has approximately 155,000 employees and operates approximately 4,000 stores in 75 markets. Online sales represent approximately 30% of total revenue.

Has H&M Group faced any controversies?
Yes. H&M Group has faced criticism over sustainability marketing claims (resolved in 2022 with revised communications), supply chain labor practices in Bangladesh and other manufacturing countries, and cotton sourcing from the Xinjiang region of China, which led to boycotts in China in 2021. The company has signed the Bangladesh Safety Accord and adjusted its sourcing practices in response to these issues.