All Brands Owned by Genius Sports Limited

What is Genius Sports?

Genius Sports Limited is a public sports data and technology company listed on the NYSE under GENI. It is the official data and broadcast partner to leagues including the NFL and Premier League, supplying real-time data, streaming, and integrity services to sportsbooks, broadcasters, and media across more than 150 countries.

Is Genius Sports publicly traded?

Yes. Genius Sports has traded on the New York Stock Exchange under the ticker GENI since April 21, 2021, when it listed through a merger with the SPAC dMY Technology Group II. Its market capitalization was approximately $1.65 billion in September 2026.

When was Genius Sports founded?

The company was founded in London in 2001 by Mark Locke, who continues to serve as CEO. It spent two decades building official league data relationships before going public in 2021.

Who owns Genius Sports?

Genius Sports is owned by its public shareholders with no controlling owner. Founder Mark Locke is CEO. Following the 2026 Legend acquisition, the company operates under the ownership of NYSE-listed investors carrying institutional ownership.

What is Genius Sports' market position?

Genius Sports is the leading official sports data company and, alongside Sportradar, one of two dominant suppliers of licensed league data. Since May 2026 it is also the only company operating both official sports data and a major sports media network, after acquiring Legend.

What did Genius Sports acquire in 2026?

In May 2026 Genius Sports completed its acquisition of Legend, owner of Covers.com, Casino.org, and Casino Guru, in a deal valued at up to $1.2 billion. The acquisition added a scaled sports and gaming media network that generated 320 million annual visits in 2025.