Genius Sports Limited

What is Genius Sports?

Genius Sports Limited is a public sports data and technology company listed on the NYSE under GENI. It is the official data and broadcast partner to leagues including the NFL and Premier League, supplying real-time data, streaming, and integrity services to sportsbooks, broadcasters, and media across more than 150 countries.

Is Genius Sports publicly traded?

Yes. Genius Sports has traded on the New York Stock Exchange under the ticker GENI since April 21, 2021, when it listed through a merger with the SPAC dMY Technology Group II. Its market capitalization was approximately $1.65 billion in September 2026.

When was Genius Sports founded?

The company was founded in London in 2001 by Mark Locke, who continues to serve as CEO. It spent two decades building official league data relationships before going public in 2021.

Who owns Genius Sports?

Genius Sports is owned by its public shareholders with no controlling owner. Founder Mark Locke is CEO. Following the 2026 Legend acquisition, the company operates under the ownership of NYSE-listed investors carrying institutional ownership.

What is Genius Sports' market position?

Genius Sports is the leading official sports data company and, alongside Sportradar, one of two dominant suppliers of licensed league data. Since May 2026 it is also the only company operating both official sports data and a major sports media network, after acquiring Legend.

What did Genius Sports acquire in 2026?

In May 2026 Genius Sports completed its acquisition of Legend, owner of Covers.com, Casino.org, and Casino Guru, in a deal valued at up to $1.2 billion. The acquisition added a scaled sports and gaming media network that generated 320 million annual visits in 2025.

Genius Sports was founded in London in 2001 by Mark Locke. It began by building data collection technology for sports leagues, recognizing early that structured, real-time game information would become valuable to broadcasters and, later, to legalized betting markets.

Through the 2000s and 2010s the company built its model around official rights. Rather than aggregating data unofficially, it paid leagues and federations for the exclusive right to collect and distribute their live data, arguing that sanctioned feeds were faster, more accurate, and legally defensible. This positioned it as the antidote to data scraping and unofficial in-game providers.

The strategy landed major partnerships across global sport: the NFL, the Premier League, the NCAA, FIBA, and hundreds of leagues and federations worldwide. As legal sports betting expanded, particularly after the 2018 repeal of the US federal ban PASPA, demand for official real-time data accelerated sharply.

Genius Sports went public on April 21, 2021, merging with the SPAC dMY Technology Group II to list on the NYSE as GENI. The public currency funded expansion into streaming technology, automated production for leagues, the BetVision in-app live video product, and integrity services.

Fiscal 2025 produced $669.5 million in revenue, up 31% year over year. The largest strategic move followed in 2026: on February 5 the company agreed to acquire Legend, the sports and gaming media network behind Covers.com, Casino.org, and Casino Guru, for up to $1.2 billion including $800 million in cash at closing. The deal, financed partly through an $850 million term loan facility, closed May 1, 2026. Post-acquisition guidance for 2026 rose to $1.005 to $1.025 billion in revenue and $285 to $295 million in adjusted EBITDA, on a pro forma combined basis targeting roughly $1.1 billion in revenue.

As a data and media company, Genius Sports' sustainability footprint is limited to offices and technology infrastructure rather than physical production. It does not hold B Corp certification and does not publish a major environmental program, consistent with its sector.

The material ethics dimension is integrity. A core product line is betting integrity monitoring, using algorithms to detect suspicious wagering patterns for leagues, which positions the company as a participant in policing the betting market it also supplies. This dual role, both enabling and monitoring betting, is a structural feature rather than a controversy, though it concentrates significant influence over how sports integrity data is generated.

Genius Sports operates in the regulated gambling-adjacent space, which attracts ongoing policy scrutiny around sports betting's growth and integrity. Its role supplying the data behind legal betting places it inside debates about betting advertising, problem gambling, and the integrity of wagering markets, though the company is an infrastructure provider rather than an operator taking bets.

The company's relationships with leagues have periodically drawn scrutiny over exclusivity, particularly arguments that official data monopolies raise costs for sportsbooks and disadvantage unofficial competitors. Courts and regulators have generally upheld the leagues' rights to license official data.

No major product failures, data breaches, or regulatory sanctions are on public record against the company as of October 2026.